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Brody Ford Profile
Brody Ford

@BrodyFord_

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3,931
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957
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Writing about tech at Bloomberg. text/signal me at 619-519-1264

New York/San Diego
Joined January 2019
Don't wanna be here? Send us removal request.
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@BrodyFord_
Brody Ford
10 months
Tech sales used to be an easy way to get rich, now it "kinda sucks." Think less $800 dinners, more performance-based firings. I dug into ground-zero of these changes at Salesforce with @drakepbennett .
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@BrodyFord_
Brody Ford
3 years
NEW: #DeclineNow is a guerrilla experiment to train Doordash's algorithm to pay workers better, and its proponents insist it’s already working
@BW
Businessweek
3 years
"The goals are to get drivers to stop taking lowball offers as a whole." The #DeclineNow movement is testing whether workers can use DoorDash's software against it
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@BrodyFord_
Brody Ford
2 years
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@BrodyFord_
Brody Ford
3 years
It’s my first day as a full time reporter with Bloomberg @business ! I’ll be rotating through four teams over the next year, starting with DC breaking news. So grateful for this opportunity and everyone who helped me get here.
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@BrodyFord_
Brody Ford
1 month
Scoop: Databricks' acquisition of Tabular was actually nearly $2 billion. I spoke with 50 insiders to tell the real story of the Snowflake/Databricks war with @Katie_Roof . Free link below -
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@BrodyFord_
Brody Ford
2 years
🚨🚨 I’m now covering enterprise tech companies full-time for Bloomberg @technology ! Think Salesforce, Zoom, Oracle, or any other software that your workplace relies on. I’m at bford61 @bloomberg .net for tips, jokes, or gossip!
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@BrodyFord_
Brody Ford
4 years
@mdoukmas Visualization of where Chicago cops live (Blue) compared to arrest frequency (Red) -
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@BrodyFord_
Brody Ford
1 year
Zoom's CFO was just accidentally muted while speaking on an earnings call. See, happens to all of us.
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@BrodyFord_
Brody Ford
3 years
SCOOP: Employees of the crime-watch app Citizen voted to unionize, a rare instance of successful labor organizing at a venture-backed startup. Details on the Terminal.
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@BrodyFord_
Brody Ford
1 year
NEW: C3 AI's value tripled during ChatGPT-mania. But the company has overstated its tech and been hindered by top-down management.
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@BrodyFord_
Brody Ford
2 years
Twilio CEO Jeff Lawson cut his salary in half as part of a major layoff. Except that pay accounts for less than 1% of his $14 total million compensation package.
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@BrodyFord_
Brody Ford
3 years
EXCLUSIVE: A new worker-owned Uber competitor promoted by @AOC and other progressives is seeking to raise over $1 million from investors, drivers and everyday people. With @thesimonetti
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@BrodyFord_
Brody Ford
2 years
NEW: Salesforce has gutted Tableau – executives were ousted in recent months and the unit was pummeled by layoffs Wednesday.
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@BrodyFord_
Brody Ford
1 year
NEW: Autodesk is proud of being a green company. Except, its software powers coal mines, oil drills, and other polluting projects.
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@BrodyFord_
Brody Ford
2 years
NEW feature: Twitter Chairman Bret Taylor @btaylor was used to big deals and big personalities. Then came Elon Musk. @KurtWagner8 and I did 17 interviews to understand who is negotiating with the world's richest person.
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@BrodyFord_
Brody Ford
8 months
Scoop: Adobe is paying around 6 cents a photo for AI training data. Lots of fun exclusive details about Firefly in this feature with @AustinCarr and @daniellesacks
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@BrodyFord_
Brody Ford
10 months
@drakepbennett Salesforce ushered the golden age of the cushy tech job. Now we can see how that era is coming to a close across the industry. Paywall-free link below -
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@BrodyFord_
Brody Ford
6 months
Scoop: Adobe's been keeping a little secret about its AI. Its Firefly model was branded as more ethical than rivals like Midjourney. But it was actually trained on images from them. With @rachelmetz
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@BrodyFord_
Brody Ford
4 months
Salesforce down 16% postmarket after giving it's first-ever single digit growth outlook. Lot of anxiety in software right now. $crm $wday $orcl
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@BrodyFord_
Brody Ford
2 years
New: Twilio is sticking with work-from-home as many tech cos force workers back to the office. It has around 6,600 employees after two rounds of layoffs.
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@BrodyFord_
Brody Ford
1 month
One of my favorite elements of the rivalry is nicknames. "SnowMelt" is a initiative within Databricks to take business from its winter-themed rival. At Snowflake, "SparkAttack" is a codename to snatch machine learning workflows from Databricks.
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@BrodyFord_
Brody Ford
1 year
Scoop: TikTok touts its 'Project Texas' security setup which includes rigorous code reviews from Oracle. Except... they're not actually happening yet. w/ @alexbarinka
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@BrodyFord_
Brody Ford
8 months
Scoop: Adobe is officially giving up on building a direct Figma competitor after its planned merger collapsed. XD won't see further investment and any work in the product design space will be through partnerships.
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@BrodyFord_
Brody Ford
5 months
A big tech rivalry is brewing - ServiceNow has poached hundreds of workers from Salesforce, thrown shots at the company, and even quit using Slack once it became part of CRM. $NOW $CRM
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@BrodyFord_
Brody Ford
2 years
NEW: Adobe tried for years to buy Figma before @zoink finally accepted. Though not before he tried to get an offer from another tech company. Lots of new details on how Adobe’s mega-deal came together.
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@BrodyFord_
Brody Ford
8 months
Scoop: Dell and Micron secretly funded a campaign aimed at their Chinese rivals like Lenovo. Details and paywall-free link below. $DELL $MU $HPQ
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@BrodyFord_
Brody Ford
9 months
NEWS: Adobe isn't going to buy Figma after all. Over a year of regulator scrutiny on both sides of the pond, the companies are calling it quits.
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@BrodyFord_
Brody Ford
3 months
New: AI PCs are off to a rough start -- only 3% of devices shipped this year will meet Microsoft's AI PC standards. $DELL $HPQ $MSFT $QCOMM
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@BrodyFord_
Brody Ford
3 months
New: Adobe's getting sued by the government. It's too difficult and expensive to cancel subscriptions to apps like Photoshop, the DOJ/FTC says. Adobe plans to fight them in court. $ADBE
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@BrodyFord_
Brody Ford
4 months
Shutterstock has quietly built one of the world's largest AI data licensing businesses. It cleared $104M last year by letting firms like OpenAI and Meta train on its marketplace of images and videos. $SSTK
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@BrodyFord_
Brody Ford
1 month
Databricks has played the public antagonist. Attendees to Snowflake’s 2023 conference in Vegas were greeted with billboards claiming Databricks’ product was nine times cheaper.
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@BrodyFord_
Brody Ford
3 years
Exclusive w/ @josheidelson : Workers at @Mapbox , a startup backed by SoftBank, announce union drive in latest tech labor push.
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@BrodyFord_
Brody Ford
3 years
NEW: Yellow cabs are making a comeback. Soaring costs at Uber and Lyft have led more New Yorkers to step off the curb and raise their hands. With @jackiedavalos1
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@BrodyFord_
Brody Ford
2 months
New: Microsoft's Azure outage yesterday began as a DDoS cyberattack ... and was worsened by a glitch in Microsoft's own defenses. W/ @CGorrivan $MSFT $SBUX
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@BrodyFord_
Brody Ford
3 years
Scooplet: Some of TikTok’s rising stars haven't been able to get paid for weeks due to a glitch in the app's Creator Fund registration system. “It's a very defeating feeling,” one of them told me.
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@BrodyFord_
Brody Ford
5 months
Scoop: Oracle Health (Cerner) revenue is down and they’re losing customers, according to internal documents and interviews with 30+ employees/customers. Free link here -
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@BrodyFord_
Brody Ford
2 years
NEW: After two years of Zoombombs, privacy crises and free 40-minute calls, Zoom wants to go back to making software for businesses
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@BrodyFord_
Brody Ford
3 years
Google told employees to ask how emails would look on the front page of the New York Times before sending.
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@BrodyFord_
Brody Ford
3 years
I've been reading @CityLab since high school, and today I got my first byline! Mayors keep memeing, and not everyone is happy about it - w/ @dccdudley
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@BrodyFord_
Brody Ford
1 year
Salesforce tapped a new Tableau CEO as it works to integrate massive acquisitions of years-past including Slack.
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@BrodyFord_
Brody Ford
3 years
NEW: Activist groups urge retailers like Macy's and Albertson's to stop using facial recognition in their stores, saying the unregulated technology can lead to abuses.
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@BrodyFord_
Brody Ford
4 months
Dell's stock has tripled over the last year due to AI server business. Still, the stock is way down after reporting earnings that didn't meet the hype. $DELL $SCMI $HPE $NVDA
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@BrodyFord_
Brody Ford
4 months
Scoop: Oracle's massive VA project is going badly, according to internal documents. The $16B contract is being renegotiated after outages and deaths. $ORCL #Cerner
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@BrodyFord_
Brody Ford
7 months
Snowflake's new CEO, Sridhar Ramaswamy, is set to make around $104 million over the next five years. Frank Slootman was a rare non-founder billionaire. $SNOW
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@BrodyFord_
Brody Ford
2 years
This footnote gave me grey hairs @BigMeanInternet
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@BrodyFord_
Brody Ford
3 years
State of the Union gives me Washington DC cinematic universe energy. All the stars in one room!
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@BrodyFord_
Brody Ford
4 months
Oracle's stock is at a record high after reporting traction in its cloud business, including adding OpenAI as a customer for AI training $ORCL
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@BrodyFord_
Brody Ford
4 months
Strong usage ramp of AI tools in Photoshop, Illustrator, etc. Adobe shares up ~16% postmarket. $ADBE
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@BrodyFord_
Brody Ford
2 years
@technology After covering everything from currency markets to antitrust law during my year of rotating around the newsroom, I feel so lucky to be returning to the tech team. Looking forward to working under the great @sarahfrier , Andy Pollack, and more.
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@BrodyFord_
Brody Ford
3 months
New: Tech companies like Nvidia, Microsoft, and Adobe are quietly warning investors how AI could wreck their business. $NVDA $MSFT $ADBE $META $ORCL
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@BrodyFord_
Brody Ford
3 years
November 1st
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@BrodyFord_
Brody Ford
1 month
Salesforce is rebranding it's AI products as "agents" - the word was used more than 100 times during the earnings call. $CRM
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@BrodyFord_
Brody Ford
2 years
Scoop on benefits offered to 180 Asana employees laid off today: 3 months base pay, career services, $500 stipend, late December stock vesting. No mention of immigration services.
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