James Brockbank @BrockbankJames Twitter profile

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James Brockbank

30 days

Introducing: Relevance by @digitaloftuk . Relevance is the hottest topic in digital PR and link building right now, and no one can agree on what it actually means, let alone how best to measure it. Today, that changes. 👇

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James Brockbank

@BrockbankJames

2 months

Building and demonstrating E-E-A-T is something every #SEO should be doubling down on right now. I put together a 90-point checklist to help you audit your site's E-E-A-T. Want to grab a FREE copy? 👉 RT + Like this post 👉 Comment 'Yes' I'll DM it to you. Must be following.

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James Brockbank

@BrockbankJames

1 year

Are you using HARO to earn press links? Want to know a burning secret? Most journalists only turn to HARO as a last resort when they’ve no other sources. But what’s the alternative? Keep reading… Here’s a🧵 about earning press links without using HARO.

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James Brockbank

@BrockbankJames

3 years

Launched a new site 10 weeks ago and it's on it's way to the moon... 🚀 Here's a thread on what's been driving the growth during the first 3 months: 🧵

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James Brockbank

@BrockbankJames

2 years

Today, the site that myself and @katebrassoSeo launched last August hit two major milestones: - $20k monthly revenue - 300k monthly sessions Full case study coming VERY soon on how we’ve achieved this growth!

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James Brockbank

@BrockbankJames

2 years

Hit another major milestone yesterday on the site that me and @katebrassoSeo launched less than 9 months ago … $1k daily revenue for the first time 🎉

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James Brockbank

@BrockbankJames

9 months

Are you missing any of these simple ways to demonstrate E-E-A-T? A 🧵 of 12 of the most common opportunities I see when auditing sites…

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James Brockbank

@BrockbankJames

3 months

Google told us for years that Penguin is / was NOT a penalty, rather a filter. Yet the leaked documentation literally has an attribute called ‘penguinPenalty’ …

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James Brockbank

@BrockbankJames

4 years

This week I’ve seen 4 different agencies claim that they’re the UK’s fastest growing SEO or digital PR agency... 🤔

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James Brockbank

@BrockbankJames

3 years

Today I announced to the whole team at @digitaloftuk details of: - our new profit share scheme - a new maternity and paternity policy - how we’ll become a climate positive workforce - paid sick leave - stacks of other health and wellness support Proud to be able to do this!

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James Brockbank

@BrockbankJames

4 years

Tested positive for COVID. When tested, I had no ‘official’ symptoms but had complete exhaustion. The sooner the country starts encouraging tests with symptoms besides cough, fever or loss of smell or taste the better. Guidelines still state only get tested with these 3.

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James Brockbank

@BrockbankJames

3 years

Thanks to @nick_eubanks / @TR8FFIC I'm now part of the pride 🦁 @LazyLionsNFT

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James Brockbank

@BrockbankJames

9 months

Most author pages suck. Yours could probably be better and do a lot more to help your site to demonstrate E-E-A-T. To help inspire you to improve yours, I’ve rounded up 11 author examples you’ll want to learn from:

11 Author Page Examples that Brilliantly Demonstrate E-E-A-T

Here are 11 examples of Author pages that brilliantly demonstrate E-E-A-T to inspire your own.... Continue reading

digitaloft.co.uk

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James Brockbank

@BrockbankJames

4 months

SEO needs an investigative approach to find the real issues that are holding a site back. Spend time looking for things that don't look right and hone in on these. They're usually the quickest wins. Here's a look at how a simple fix kickstarted this growth...

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James Brockbank

@BrockbankJames

1 year

New site, month 1 = complete! Month 2 plans: - Internal linking - 25+ new posts (written, just need editing and publishing) - Begin digital PR with a goal to earn 10+ press links - Tidying up some CSS issues on the site No monetisation in place yet.

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James Brockbank

@BrockbankJames

4 years

Today we welcomed Milo the Cockapoo into our family!

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James Brockbank

@BrockbankJames

4 years

When an invoice drops from a freelancer or small business supplier, please pay it the same or next day if you possibly can. I now make sure to do this more than ever before. It doesn’t go unnoticed. Look after those who look after, and work hard for, you.

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James Brockbank

@BrockbankJames

3 years

Let's all welcome @aleyda into the @LazyLionsNFT community! I just gifted her one of my Bungalows so she can experience what an awesome community we are before picking up a Lion! #LazylionsNFT

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James Brockbank

@BrockbankJames

3 years

In the next few weeks, I’m launching a case study that walks through the exact steps we’ve taken to drive this growth in less than 6 months 👇 Enter your email on the link below and be the first to read it:

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James Brockbank

@BrockbankJames

8 months

Most eCommerce stores could do A LOT more to demonstrate E-E-A-T. 👇 A 🧵 of practical ways to build & showcase your reputation as an eCommerce store.

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James Brockbank

@BrockbankJames

9 months

This is one of the most important SEO articles there is out there right now 👇 Here’s a quick 🧵 that rounds up the most important things you need to know from it…

Search Engine Land

@sengineland

9 months

How Google Search and ranking works, according to Google’s Pandu Nayak via @MrDannyGoodwin

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James Brockbank

@BrockbankJames

4 years

If you could give just one piece of advice to someone just starting out in #SEO right now, what would it be?

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James Brockbank

@BrockbankJames

1 year

What a month for site #2 🚀

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James Brockbank

@BrockbankJames

3 years

The daily life of an agency owner ... pretty much every emotion you can imagine in the space of an 8 hour day!

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James Brockbank

@BrockbankJames

2 months

Not grabbed a copy of my FREE 90-point E-E-A-T checklist yet? Use it to audit how well your site demonstrates experience, expertise, authoritativeness & trustworthiness and find out where to improve. 👉 RT + Like this post 👉 Comment 'Yes' I'll DM it to you. Must be following.

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James Brockbank

@BrockbankJames

9 months

If I had 3 to 6 months to show significant growth via SEO for an existing site, here’s where I’d focus my efforts… A 🧵 about SEO prioritisation. 👇

James Brockbank

@BrockbankJames

9 months

You’ve got 3 to 6 months to drive significant SEO growth for an established site (as in, not a brand new site). What would your priorities be? Where would you start?

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James Brockbank

@BrockbankJames

3 years

The Digital PR Summit (Online) returns on 29th September for a whole day of exciting sessions from some of the industry's brightest minds. FREE tickets available now at:

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James Brockbank

@BrockbankJames

4 years

Announcing The Digital PR Summit - 11th Feb 2021. FREE tickets available now at

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James Brockbank

@BrockbankJames

4 months

I've taken a deep dive into the impact of Google's Helpful Content Update on travel publishers. I studied 671 travel publishers to understand the impact the update has had on the sector. Sneak preview: 78% of these sites have lost organic traffic. 👇

The Impact of Google’s Helpful Content Update (HCU) on Travel Publishers

Our latest study shares insights into the impact of Google's Helpful Content Update on travel publishers.... Continue reading

digitaloft.co.uk

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James Brockbank

@BrockbankJames

3 years

Launched a content site 7 weeks ago that’s now starting to accelerate growth. ✅ 164 pieces of content published ✅ 350k+ words live on the site ✅ Content prioritised to go deep into 3 main sub topics ✅ Earned links from top-tier press + a couple of guest posts

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James Brockbank

@BrockbankJames

8 months

Most author pages suck. These are some of the most important page types that your site can have, and I want to inspire you to do better. Here's a roundup of 11 author pages that brilliantly demonstrate E-E-A-T 👇

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James Brockbank

@BrockbankJames

4 years

Let’s all take a moment to recognise what @areej_abuali is doing for our industry by hosting #WTSFest ... Areej, I hope you have the best day! Wishing you the best of luck, not that you’ll need it - can’t wait to follow the sessions on social and check out the slides!

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James Brockbank

@BrockbankJames

9 months

You’ve got 3 to 6 months to drive significant SEO growth for an established site (as in, not a brand new site). What would your priorities be? Where would you start?

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James Brockbank

@BrockbankJames

3 years

Today I had the pleasure of offering 2 sizeable promotions and I couldn’t be more proud on how these two have grown with the agency! More BIG news coming soon after another week of exciting hires!

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James Brockbank

@BrockbankJames

3 months

I’ve been doing #SEO for 15 years, and with experience you start to build mental models of where to start looking for issues and opportunities. Here’s a 🧵 of some of the first things I look at, do and check for when starting to audit any site to put together a strategy. 👇

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James Brockbank

@BrockbankJames

4 years

Perhaps the biggest reality check I’ve had recently in terms of the job market right now... last night I made a job vacancy live. Today there has been just under 200 applications. The number saying they’ve been made redundant or won’t have a job after furlough is upsetting.

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James Brockbank

@BrockbankJames

2 years

Maybe the best response I’ve ever had to making an offer of employment for a content role!

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James Brockbank

@BrockbankJames

4 years

I'm really excited to announce 'The Digital PR Summit (Online)' - a FREE half-day virtual event on August 11th that brings together some of the brightest minds in digital PR. Find out more and register now at:

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James Brockbank

@BrockbankJames

3 years

Running an agency a rollercoaster ride. Today was crap. Really crap. But I know tomorrow will be 🔥 and then you come out winning! It’s surrounding yourself with the right people and I couldn’t be prouder to work alongside @OliviaBeatrice_ , @Nina_Edwards_ and the whole team!

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James Brockbank

@BrockbankJames

9 months

How much effort has gone into your site’s About Us page? Too often, these are an afterthought and don’t really tell the story of your brand. And this is a missed opportunity to demonstrate E-E-A-T. Check out these 11 examples to inspire you:

11 'About Us' Page Examples that Brilliantly Demonstrate E-E-A-T

Here are 11 examples of About Us pages that brilliantly demonstrate E-E-A-T to inspire your own.... Continue reading

digitaloft.co.uk

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James Brockbank

@BrockbankJames

4 years

Be everything you can to your clients at the moment and they’ll stand by you all they can. Help them adapt to the current climate and be more than just a supplier; be a friend and, most of all, listen. I’ve had a few calls today and a lot conversation wasn’t about campaigns...

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James Brockbank

@BrockbankJames

1 year

Site #2 approved for @mediavine yesterday just 3 and a half months after launch 🚀

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James Brockbank

@BrockbankJames

2 months

We have a client who has had a fake DMCA request submitted and @Google has TAKEN DOWN their page as a result of it. Ranked #1 for big terms for many years. Their content copied and pasted, internal links included, onto a spammy throwaway domain. Site it’s posted on only 6 weeks

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James Brockbank

@BrockbankJames

3 months

About 18 months ago, I launched a test site. Expired domain + 100% AI content. I wanted to understand how unedited AI content would perform on an expired domain that used to rank for some big terms and has some very nice links. The result? 👇

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James Brockbank

@BrockbankJames

4 years

Proud dad moment! Yesterday’s home schooling was canvas painting. I was given this to hang on my office wall!

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James Brockbank

@BrockbankJames

2 months

Stop ignoring the impact that nofollow links can have. This is an outdated mindset that we need to shift away from as an industry. Nofollow ≠ worthless links. We've all been there... a client or manager who won't 'count' nofollow links towards a KPI or goal. But this

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James Brockbank

@BrockbankJames

2 years

Has @ahrefs become so incredibly slow for anyone else recently? It’s getting to the point where it’s almost unusable for me…

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James Brockbank

@BrockbankJames

10 months

Today’s Google announcement, ‘New ways to find just what you need on Search’ once again confirms two things: - The importance of E-E-A-T and how this also applies to Discover. - That Google is working hard to continue to better understand the people behind content and

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James Brockbank

@BrockbankJames

4 years

We’ll be announcing details including speakers and sessions for the next Digital PR Summit this week 🎉 But for now, save the date - Thursday 11th Feb!

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James Brockbank

@BrockbankJames

3 years

Announcement of the next Digital PR Summit is coming TOMORROW! ✅ Speaker line up ✅ Date ✅ Ticket registration links We’ve got some awesome speakers lined up and very excited to announce the event!

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James Brockbank

@BrockbankJames

8 months

A simple checklist for quickly building out a monthly SEO task list … Use this 🧵 to spend more time doing things that will have an impact on growth and less time talking about things that don't get implemented. 👇

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James Brockbank

@BrockbankJames

9 months

PR really did used to be about a little black book… I found this in a charity shop the other day, ‘Media 08,’ a little black book of 13,000+ press contacts!

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James Brockbank

@BrockbankJames

4 years

March was probably the hardest month I’ve ever experienced for landing press coverage and links. BUT we powered through, changed a few things up and figured out what journalists are wanting right now. Here’s some of our wins which will hopefully inspire ideas... (1)

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James Brockbank

@BrockbankJames

10 months

Think about E-E-A-T at 3 different layers; - the content level - the author level - the brand level Demonstrating signals at each of these isn’t a case of one or the other, and that’s likely why you’re seeing what you mention above. No doubt you’re probably demonstrating

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James Brockbank

@BrockbankJames

4 months

I’m still seeing paid links being disguised as digital PR 🤦🏻‍♂️ In my latest guide on the @digitaloftuk blog, I break down how to spot these 👇

How to Spot Paid Links Disguised as Digital PR

Here's a look at how to spot paid links disguised as digital PR; an unfortunate trend that's not as uncommon as it should be.... Continue reading

digitaloft.co.uk

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James Brockbank

@BrockbankJames

9 months

Here’s how to create content that demonstrates E-E-A-T if you’re not a subject matter expert yourself. A 🧵 for copywriters and content marketers to help build a workflow to leverage a business’ experts…

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James Brockbank

@BrockbankJames

9 months

Are you missing out on a HUGE opportunity to earn traffic from Google? 👀 If your images aren’t at least 1200px wide and enabled by the max-image-preview:large setting, your content won’t be eligible to appear in Discover. Go fix it…

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James Brockbank

@BrockbankJames

8 months

Sometimes, you need to get out of SEO tools and spend some time browsing a site, browsing the SERPs and looking over the basics. Tools don't tell you everything... Some of the biggest site issues I've found in the past have come from manual analysis, not tools.

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James Brockbank

@BrockbankJames

5 years

There's no shame in asking for a second opinion... even if you've spent hours working out what you think the best solution it. I dont' believe any SEO who says they're 100% sure of their gut feeling approach on how to handle a complex issue. (1)

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James Brockbank

@BrockbankJames

1 year

Today, I’m launching The SEO Strategist, home to a weekly newsletter (SEO Quick Wins) and a platform where I’ll be creating a tonne of content over the next few months. Find out more about what to expect and subscribe here: 1st newsletter goes out Thu!

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James Brockbank

@BrockbankJames

4 years

You’ve got 30 minutes to pick the brains of ANY other #SEO or marketer on a call... who would it be?

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James Brockbank

@BrockbankJames

4 years

Don't know about anyone else but the #SEO task I don't think I'll ever enjoy at all is writing meta descriptions... 🥱

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James Brockbank

@BrockbankJames

4 years

Checking in from @digitaloftuk HQ and behind the scenes at the #digitalprsummit command centre! Excited to be talking on integrating SEO and digital PR in 15 minutes!

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James Brockbank

@BrockbankJames

3 years

Went live with @mediavine 3 days ago … yesterday was the site’s all time high in earnings, more than 2x the previous high when running Adsense 🎉

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James Brockbank

@BrockbankJames

4 years

What's really not cool is when a publisher covers your client's story with an unlinked mention ... you reach out and ask for a link and they just remove the brand mention completely and so it appears to be their own research 🤦‍♂️

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James Brockbank

@BrockbankJames

4 years

Sometimes (usually) it's the simple campaigns that perform the best...

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James Brockbank

@BrockbankJames

4 years

Another day, another TWO journalists taking client campaign research without even mentioning the brand who carried out the research and passing it off as their own 🤦🏻‍♂️

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James Brockbank

@BrockbankJames

2 years

The results from one of our latest campaigns was just used as a question on @antanddec Saturday Night Takeaway this evening 😂 there’s a first for everything…

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James Brockbank

@BrockbankJames

1 year

Site #2 launched at the start of April… yesterday it hit the milestone of 50k sessions in the last month 🚀

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James Brockbank

@BrockbankJames

3 years

Spent the day at #yosemite yesterday and the sunset over El Capitan is by far the most stunning view I’ve ever seen!

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James Brockbank

@BrockbankJames

4 years

So basically, in the UK we have the brains to develop a vaccine in a matter of months but not the common sense to stay away from other people?!

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James Brockbank

@BrockbankJames

9 months

You can make your #digitalPR activity work harder by understanding a few SEO and link building basics. Here’s a 🧵 of SEO and link building fundamentals that every digital PR needs to know…

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James Brockbank

@BrockbankJames

5 months

Back in 2020, I launched The Digital PR Summit (Online) in the middle of lockdown. We ran 3 virtual editions with hundreds of attendees each time. Always with the goal to bring in new voices and open up a platform for people who weren’t speaking at every other event to share

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James Brockbank

@BrockbankJames

1 year

I’ve just published a 6,000 word write up of the #SEO strategy I’ve used to kickstart a new sites growth and drive 9,922 pageviews in MONTH ONE and 14,516 in month two! Take a read here:

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James Brockbank

@BrockbankJames

1 year

Here’s how to work backwards from your SEO goals to figure out your routes to growth… A 🧵 about SEO prioritisation… 👇

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James Brockbank

@BrockbankJames

5 years

‘Best PR Campaign’ and ‘B2C Agency of the Year’ at the #UKAgencyAwards tonight for @digitaloftuk 🎉

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James Brockbank

@BrockbankJames

3 years

You know your campaigns are 🔥🔥🔥 when other agencies start using them as a data source in their own campaigns!

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James Brockbank

@BrockbankJames

4 years

Today our Elf brought the kids an Xmas sleepover 🎄🎅🎁

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James Brockbank

@BrockbankJames

2 years

I’ve spent the last few weeks working out where we can bring GPT-3 / ChatGPT into our #SEO and #digitalPR workflows at @digitaloftuk . Here’s just a few simple ways we’re already (or soon will be) using it. 👇

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James Brockbank

@BrockbankJames

3 months

Some of the most common SEO opportunities I see for eCommerce stores are related to faceted navigation. But it's easy to get wrong. Here's a 🧵 on how to get faceted navigation right as an eCommerce brand 👇

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James Brockbank

@BrockbankJames

6 years

Here’s my deck from @YoastCon today for anyone who wants a recap! #YoastCon

The Real Reasons Why Your Content Isn't Earning Links - YoastCon 2019

The Real Reasons Why Your Content Isn't Earning Links - YoastCon 2019 - Download as a PDF or view online for free

www.slideshare.net

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James Brockbank

@BrockbankJames

5 years

We’re now ready to make public something which we’ve been working hard on over the past 6 weeks! Due to rapid growth over the past 12 months, we’ve opened the 2nd @digitaloftuk office ... at Second Home in Farringdon, London, headed up by @OliviaBeatrice_ ! (1/2)

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James Brockbank

@BrockbankJames

3 years

I’m in planning mode for the next Digital PR Summit - always keen to hear from people who have great things to talk about but maybe haven’t spoken at an event before. Who should I be chatting to?

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James Brockbank

@BrockbankJames

3 years

There’s something hugely buzzing about having (a few) people back in an office environment!

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James Brockbank

@BrockbankJames

2 years

Rounding off the month feeling extremely proud of the whole @digitaloftuk team right now! Lots going on… ✅ 14 new starters this month ✅ 4 new senior hires coming in Nov & Dec ✅ New internal software platform very nearly ready to launch ✅ New team launched 🤫

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James Brockbank

@BrockbankJames

3 years

Are big, creative, out of box ideas your thing? We’re opening a new role at @digitaloftuk for someone to come up with BIG ideas alongside our digital PR team. This is a full creative role & pitching to press isn’t part of it - it’s all big ideas! Sound like you? Let’s chat…

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James Brockbank

@BrockbankJames

3 years

Kids sleeping at my mums (we’re in a bubble) means curry night! 🎉

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James Brockbank

@BrockbankJames

8 months

Make sure you do these 2 things every time you publish a new piece of content: ✅ Add internal links TO other related content ✅ Add internal links FROM other related content Sounds simple, but so much content gets published without internal linking being thought about.

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James Brockbank

@BrockbankJames

8 months

What’s the number 1 thing you’ll be doing differently in #SEO in 2024 to 2023? I’ll go first… In 2024, I’ll be doubling down on E-E-A-T to go above and beyond what a site’s competitors are doing.

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James Brockbank

@BrockbankJames

5 years

Really excited to announce that I'll be speaking at @brightonseo in April with a session on 'How To Find & Fix Keyword Cannibalization Issues' - can't wait!

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James Brockbank

@BrockbankJames

8 months

Where can you find additional keyword ideas that aren't the SEO tools that your competitors are using? 🚀 Reddit 🚀 YouTube 🚀 Quora 🚀 Forums 🚀 Social Media 🚀 Your Sales & CS Team 🚀 Your Product Experts 🚀 Your Customers Look for ideas where others aren't...

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James Brockbank

@BrockbankJames

1 year

SEO according to way too many web design agencies who upsell it for £100 p/m... 👉 Install Yoast 👉 Get green scores 👉 Send a monthly Google Analytics report ❓ Wonder why clients are pissed that their traffic isn't going up SEO success doesn't come from box-ticking...

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James Brockbank

@BrockbankJames

5 years

I keep saying it; but digital PR has benefits that go way beyond links... Perfect example; Lewis Capaldi engaging with coverage on a recently launched campaign!

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James Brockbank

@BrockbankJames

4 years

Today was the first day of working with a brand new client. By 11am @amyirvine322 landed awesome coverage on the Independent! 👊 Team @digitaloftuk smashing it this week!

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James Brockbank

@BrockbankJames

8 months

Technical SEO probably isn’t going to be what accelerates your site's organic growth… That'll be content & links. For sure, technical issues can hold back a site that otherwise deserves to rank, but its content and links that are your true growth drivers.

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James Brockbank

@BrockbankJames

10 months

Don’t forget, Google owes you NOTHING. So many comments over the last few weeks following the HCU from people whose sites were hit hard suggesting that Google have done wrong by taking away their traffic. No, they just raised the bar on what it regards as good enough to rank 🤷🏻‍♂️

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James Brockbank

@BrockbankJames

3 years

What caused this huge spike in traffic yesterday on a 2 month old site averaging about 200 sessions per day? ONE great link for a new campaign that landed on @travelandleis ! #digitalPR

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James Brockbank

@BrockbankJames

3 years

Came across some old photos from 2011 the other day. It’s almost 5 years since my dad passed away but it’s memories like this that matter - here’s the day he played bass for my band at @RebellionFest A day I’ll never forget and very glad it was captured on camera!

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James Brockbank

@BrockbankJames

3 years

@areej_abuali @Figaro_Digital Thanks for sharing, Areej - I hadn't seen the full line up on this but have now pulled out of the event and raised the issue with the organisers.

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James Brockbank

@BrockbankJames

2 months

You need to keep a close eye on what your #SEO competitors are doing and learn what’s working for them. But don’t just monitor their rankings. Look at these 5 things, too…

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James Brockbank

@BrockbankJames

5 years

This is what sustainable link building driven by digital PR looks like ... consistent delivery of authority links. There's been no huge viral spikes in this campaign over the past 2 years, but we've delivered consistency which has delivered huge growth in organic success...

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