SEO in 2019: The Definitive Guide [NEW]
-My
#1
SEO strategy for 2019 (hint: it has nothing to do with content or links)
-How to optimize for Google's "Medic" update (this was a biggie)
-Lots of advanced tips, strategies, and examples
We Analyzed 5 Million Google Search Results. Here’s What We Learned About Organic Click Through Rate
- Titles with question (+14.1%)
- Titles between 15-40 characters (+8.6%)
- URLs w/ keyword (+45%)
- Titles w/ positive/negative sentiment (+7%)
We Analyzed 11.8M Google Search Results. Here’s What We Learned About SEO
Important:
-Domain Rating
-Short URLs
-Page authority
-Comprehensive content
-Backlinks
Not Important:
-Schema
-Site speed
-Word count
-Title tags
The SEO Marketing Hub, A Free Library of 35+ SEO Resources
-On-page SEO strategies
-Link building techniques
-Technical SEO tips
-Advanced strategies
-Lots more
We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
-Longer content = 77% more backlinks
-Headlines with a "?" get 23% more shares than headlines without a "?"
-List posts get 2x more shares than infographics
-Lots more
Most important content marketing trends for 2021:
-Newsletters make a huge comeback
-"Be the source" content
-Scaling content production
-Video continues to surge
-Content repurposing
-Strategic email outreach
-LinkedIn content promotion
We used
@explodingtopics
to analyze Google search volume data for the 2020 presidential candidates.
Here are the candidates with the most growth over the last 12 months::
1. Andrew Yang (Score: 16.39)
2. Tom Steyer (Score: 15.03)
3. Michael Bloomberg (Score: 9.02)
How to grow a blog:
• Use short intros
• Reply to every comment
• Focus 100% on QUALITY. Not quantity
• Cover trending topics
• Publish long-form content (4k+ words)
• Make your blog design look great
• Promote via email (outreach and newsletters)
So I recently decided to put Moz, Ahrefs, Majestic and SEMRush to the test.
I looked at:
-How many links each tool finds
-How quickly they find new links
-Unique features
And I summed up what I found in this post:
SEO in 2020: The Definitive Guide [NEW]
-My
#1
SEO strategy for 2020 (it’s not content or backlinks)
-How to optimize for E-A-T
-Lots of advanced tips, strategies, and examples
Most important SEO trends for 2021:
-Core Web Vitals
-Google Passage ranking
-Visual Search
-Featured Snippets
-Domain Authority 2.0
-Video content
-Search Intent
-Original research content
-CTR optimization
-Podcast SEO
-Content hubs
The Content Marketing Hub 2.0, An Updated Library of 30+ Content Marketing Resources
-Copywriting strategies
-Blog post templates
-Content promotion techniques
-Advanced strategies
-Lots more
Backlinks: The Definitive Guide [2018 Update]
-How to get links from authority sites like Forbes & Mashable
-My top 5 link building strategies for 2018
-Case study: how I built 1.8k links to a brand new post
-Advanced tips, strategies, and examples
Technical SEO: The Definitive Guide [NEW]
-How to optimize your site’s nav for SEO
-The best site audit tools for 2020
-Four brand new technical SEO case studies
-Lots more
Today I'm launching a free tool that helps you find trending topics.
(Before they take off)
You can use it to find trending keywords for:
• Blog posts
• YouTube Videos
• New products/product categories
• Lots more
Check it out:
The 9-Step SEO Strategy for 2019 [NEW]
-Case study: how I boosted my page's organic traffic 70.43%
-How to get popular blogs and news sites to link to you ("The Evangelist Method")
-Lots of advanced tips, strategies, and examples
The SEO Marketing Hub 2.0, An Updated Library of 41+ Free SEO Resources
-On-page SEO strategies
-Link building techniques
-Technical SEO tips
-Advanced SEO strategies
-Lots more
SEO tools with the most Google search volume growth over last 5 yrs:
1. KWFinder (Score: 6.12)
2. Google Search Console (Score: 5.75)
3. Keywords Everywhere (Score: 5.56)
4. Answer The Public (Score: 4.45)
5. Ubersuggest (Score: 4.24)
6. SEMrush (Score: 4.08)
7-18 = thread below
Link Building Strategies: The Complete List
-My favorite link building strategies for 2019
-11 link building "pro tips" that you can implement right away
-Lots of advanced tips, strategies, and examples
SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days [NEW]
-How I used "The Skyscraper Technique 2.0" to rank
#1
in Google
-Why "user intent" is Google's new BIG ranking factor
-Lots of actionable tips, strategies and examples
I just gave "SEO Tools: The Complete List" a much-needed update for 2018:
-188 total tool reviews
-I updated 50+ older tools (w/ new reviews, features and screenshots)
-New sorting features to make finding the right tool easy
Copywriting: The Definitive Guide
-Actionable copy strategies (that work in 2019)
-Proven templates for sales pages, social media posts, and more
-Dozens of real life case studies and examples
Interesting B2B content marketing stats:
- 65% of B2B blogs use stock images
- Most popular CMS = WordPress (HubSpot is
#2
)
- 24% of B2B blogs use popups
- 72% of B2B companies have a blog
- Average traffic = 282 visits/mo
- Educational blogs get 52% more organic traffic
Ecommerce SEO: The Definitive Guide [2019]
-How to optimize product and category pages
-5 keyword research strategies for ecommerce sites
-New ecommerce link building case studies
-Lots more
Easy way to find low-competition keywords:
1. Type keyword from Exploding Topics into Google
2. Check out the Google Suggest results
3. Grab a bunch of low-competition terms
4. 📈📈📈
Content Marketing in 2020: The Definitive Guide [NEW]
-My
#1
untapped traffic source (it’s not SEO)
-How to promote your content in 2020
-Tons of new tips, strategies, and techniques
Does PageSpeed Actually Impact SEO? [New Experiment]
-Made a super slow page really fast
-Kept everything else the same
-Waited 2 weeks
Here's what happened:
I just published a video that will show you how to rank
#1
in Google.
(Using strategies that are working GREAT right now)
New YouTube Video (link below)
New Post: 17 Ways to Improve Your SEO in 2019
-How to rank with "Ghost Posts"
-New link building strategies
-Advanced content promotional techniques
-Lots more
Google Search Console: The Definitive Guide [New]:
-How to use the GSC to find "Opportunity Keywords"
-My 5 favorite new features (and how to use them)
-How to boost organic CTR w/ the new "Performance Report"
-Lots of advanced tips and strategies
Off-Page SEO: The Definitive Guide [New]
-How to build backlinks from authority sites
-How to optimize for E-A-T
-Lots of new tips, strategies, and techniques
Content Marketing in 2021: The Definitive Guide [NEW]
-My
#1
untapped traffic source (it’s not SEO)
-How to promote your content in 2021
-Tons of new tips, strategies, and techniques
Ahrefs: The Definitive Guide [New]
-My favorite untapped features
-How to get the most out of the “backlinks” report
-Lots of advanced tips, strategies and real-life examples
On-Page SEO: The Definitive Guide [New]
-How to optimize your content in 2020
-How to increase your organic CTR
-Lots of new tips, strategies, and techniques
The Ultimate SEO Audit -- Works GREAT in 2018 [New]
-How to optimize for Google's new update (which is still rolling out)
-3 technical issues sites struggle with... and how to fix them
-How to take advantage of what Google said are "easy wins for SEO"
Keyword Research: The Definitive Guide [2020 Update]
-How to find untapped keywords
-My favorite keyword tools right now
-Lots of advanced tips, strategies, and techniques
Voice Search: The Definitive Guide [New]
-How to optimize your site for voice search
-4 effective voice search keyword research strategies
-Case study: How I "rank"
#1
for popular voice search keywords
-Lots of advanced tips, strategies, and examples
New Study On Where Sites Get Their Traffic --
-Google drives 8x more traffic than all social media networks (combined)
-Niche most reliant on Google=health
-Top tier blogs get 66.4% traffic from SEO
-Instagram=1% of all traffic
via
@Kyle_Byers
New Post: 17 Ways to Get More YouTube Views
-Advanced YouTube SEO strategies
-Video promotion techniques + examples
-How to get featured on the YouTube homepage
-Lots more
We Analyzed 12 Million Outreach Emails. Here’s What We Learned
-Personalized subject lines = 30.5% more replies
-Wednesday is the best day to send
-Follow-ups increase replies by 2x
-Lots more
How to Learn SEO In 2018 [New]
-How to create content that people WANT to share and link to
-Simple tips to increase your organic CTR (this is working really well right now)
-My “secret stash” of SEO strategies and case studies
-And more
How to Write a Blog Post: The Definitive Guide [New Post]
-5 proven blog post templates
-Data-driven headline formulas
-Content promotion strategies
-Lots more
Super interesting SEO survey results via
@randfish
.
-66% believe Google has different algos for different kws
-Relevance, kw usage and links=top 3 ranking signals
-Biggest future trends=Google competing with publishers, AI, zero-click searches
The Digital Marketing Templates Library, A Free Collection of 23 Templates
Including templates for:
-On-page SEO
-Blog posts
-Email outreach
-Newsletters
-Lots more
Mobile SEO: The Definitive Guide
-How "mobile UX signals" can make or break your rankings
-Should you use AMP? My answer might surprise you...
-Step-by-step: how to mobile optimize your site
-Lots of advanced tips, strategies, and examples
I also want to say a big "thank you!" to everyone who supported me over the years.
Growing Backlinko has been one of the proudest achievements of my life.
And it wouldn't have been possible without your support.
Thank you for that 🙏🏻🙏🏻🙏🏻!!!
BuzzSumo just analyzed 100M headlines.
Biggest takeaways:
-Ideal headline=11 words and 65 characters
-Top 10 posts still work really well
-"The future of"=top phrase for Twitter engagement
-BuzzFeed headlines aren't as effective vs 2017
We Analyzed 5.2 Million Desktop and Mobile Pages. Here’s What We Learned About Page Speed
- Light pages = 486% faster
- Each 3rd party script = +34ms load time
- Squarespace > WordPress
- Mobile loading = 87.4% slower compared to desktop
How People Use Google Search (New User Behavior Study)
- 65% click on “10 blue link” organic results
- 23% use Google autocomplete
- 3% interact w/ “People also ask”
- 17% bounce back to SERPs
- .44% visit Google’s second page
- Avg. search session=1:16
17 [Advanced] SEO Tips For 2018
-How to get more Google traffic...without higher rankings
-A VERY underrated link building strategy (this works great right now)
-How I get links from authority news sites like Forbes, Entrepreneur, and Inc
-Lots more
Introducing: The YouTube Marketing Hub, A Free Resource Library
You'll learn:
-The 7 strategies I used to get my first 10k subscribers
-How to optimize your videos for SEO
-9 ways to get more views
-Lots of actionable tips + new case studies
I'm very excited to announce my new course: Content-Led SEO:
-My 3-step plan for higher rankings
-New link building strategies that are working great right now
-How to create content designed to rank
#1
in Google
Enroll via
@semrush
Academy today!
The Content Marketing Hub, A Free Library of 30+ Content Marketing Resources
-Copywriting strategies
-Blog SEO tips
-Content promotion techniques
-Advanced strategies
-Lots more
How to Scale Content Creation [New Step-By-Step Guide]
-How to publish 3x more content... without sacrificing quality
-How to staff up your content team
-My exact system for planning, outlining and publishing blog posts
-Lots more
The 2020 SEO Jobs Report [New]
-Avg SEO salary = $85k/year
-Coding skills = 7.3% higher salary
-In-demand skills: “content”, “search”, “analytics”, “data”
-37.9% of SEO jobs = no degree requirement
The unspoken secret of so many technical SEO audits is that 50% don't improve traffic/rankings, AT ALL. The truth often is:
• Your content isn't the best for the query
• You need more links
A good audit will address user experience, content quality + links as ranking factors
SEO Copywriting: The Definitive Guide [New]
-How to get more traffic from long tail keywords
-Tactics to reduce your bounce rate
-Advanced SEO copywriting techniques
-Lots more
We Analyzed 306M Keywords. Here's What We Learned About Google Searches
- 91.8% of all queries are long tail keywords
- Average CPC = $0.61
- 14.1% are “question keywords”
- Popular keywords = more KW competition
- 97.6% of searches have SERP features
SEO in 2021: The Definitive Guide
-My
#1
SEO strategy for 2021 (it’s not content or backlinks)
-How to optimize for Core Web Vitals
-Lots of advanced tips, strategies, and examples
21 SEO Techniques [Updated]
-The new strategy that boosted my organic traffic by 111.3%
-How to get more SEO traffic... without higher rankings
-The simple title tag hack that shot my new post to Google's first page in record time
-Lots more
The 8-Step Content Strategy For 2019 [NEW]
-How to find proven content ideas
-My top 3 content promotion strategies
-How to scale content and SEO
-Lots more