Beverage Insights @BevInsights Twitter profile

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Beverage Insights

@BevInsights

9 months

Retailers estimated Celisus sales in c-stores sales shot up 88% in Q4, per Goldman Sachs Beverage Bytes survey. CELH grew 86% for full yr 2023. Retailers still broadly (87%) anticipate giving CELH incremental shelf space this spring.

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175

Beverage Insights

@BevInsights

8 months

Celsius energy drink volume up 80.7% with a 3.6% avg price decrease for 4 wks thru Feb 10, per NielsenIQ. C4 volume up 53% along with a 4% avg price gain. Alani Nu volume up 57.5% with a 9% avg price drop for 4 wks. Ghost volume grew 32.2% with just a 0.2% avg price gain.

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169

Beverage Insights

@BevInsights

1 year

Couple of new non-alc brands on the horizon. White Claw 0% “non-alcoholic premium seltzer,” comin’ in 4 “full-flavor” variants at 15 calories per can with “hydrating electrolytes”: black cherry cranberry, mango passion fruit, peach orange blossom and lime yuzu. Expected in Jan.

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Beverage Insights

@BevInsights

20 days

Celsius energy drink volume up 32% with a steep 20% avg price drop for 4 wks thru Sep 7, per NielsenIQ. C4 volume up 7.3% on a 0.9% avg price increase for 4 wks. Alani Nu volume shot up 80.8% with a 4.2% avg price cut for 4 wks.

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139

Beverage Insights

@BevInsights

6 months

Celsius energy drink volume up 63% (down from +75% for 12 wks) with a 4.5% avg price hike while C4 energy volume up 38.8% (down from +46% for 12 wks) on flat pricing for 4 wks thru Apr 6, per NielsenIQ.

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135

Beverage Insights

@BevInsights

4 months

Celisus energy drink volume up 46.4% (vs +56% for 12 wks) with a 6.5% avg price drop for 4 wks thru Jun 1, per NielsenIQ. C4 energy volume grew 22.8% with a 0.7% avg price decrease.

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132

Beverage Insights

@BevInsights

8 months

Celsius Energy volume up 77% with a 2.7% avg price decrease for 4 wks thru Jan 27, per NielsenIQ data. C4 volume up 47.5% with a 4.3% avg price gain for 4 wks.

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128

Beverage Insights

@BevInsights

1 month

Celsius energy drink volume grew 30% but with a steep 18.5% avg price cut for 4 wks thru Aug 24, per NielsenIQ. C4 volume up 9.8% on flat pricing while Alani Nu volume up 60.4% with a 6.4% avg price drop.

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120

Beverage Insights

@BevInsights

9 months

Celsisus energy drink sales shot up 139% to $1.69 bil in 2023, per NielsenIQ. Firm #3 player in segment. C4 sales were up 67% to $533 mil in 2023 while Alani Nu up 40% to $465 mil and Ghost up 131% to $468 mil for full yr.

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117

Beverage Insights

@BevInsights

7 months

Celsius energy volume grew 82% along with a 4.1% avg price increase for 4 wks thru Feb 24. C4 energy volume up 50.9% on a 3.2% avg price gain for 4 wks. Alani Nu volume up 63.3% but with a 10% avg price drop for 4 wks. Ghost volume up 28.5% with flat pricing.

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108

Beverage Insights

@BevInsights

6 months

Celsius energy volume up 71.3% (+80.5% for 12 wks) with a 4.6% avg price drop for 4 wks thru Mar 23, per NielsenIQ. C4 energy volume up 45.3% with a 0.6% avg price decrease for 4 wks.

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Beverage Insights

@BevInsights

8 months

Celisus Holdings revenues doubled to a record $1.32 bil in 2023. Getting above 98% ACV via alignment with PepsiCo dist "is a major achievement," said chmn/ceo John Fieldly. "The energy drink category is now a 3-team race," he declared.

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103

Beverage Insights

@BevInsights

10 months

A whopping 87% of c-store retailers said they plan on giving Celsius energy more shelf space during spring resets, per Goldman Sachs Beverage Bytes survey. Celsius is expected to increase its space by 12.8% on a weighted avg store basis.

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Beverage Insights

@BevInsights

3 months

Celsius energy drink volume grew 33% (compared to +49% for 12 wks) with a 4.6% avg price cut for 4 wks thru Jun 15, per NielsenIQ. C4 energy drink volume up 21.9% with a 1.1% avg price decrease for 4 wks.

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105

Beverage Insights

@BevInsights

2 months

Celsius energy drink volume up 17.9% (+23.2% for 12 wks) with a 7.8% avg price drop for 4 wks thru Aug 10, per NielsenIQ. C4 volume up 14.4% with a 1.2% avg price decrease. Alani Nu volume up 47.9% with a 6.3% avg price cut for 4 wks.

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103

Beverage Insights

@BevInsights

7 months

Celsius energy volume up 75.3% (down from +84.7% for 12 wks) along with a 4.7% avg price increase for 4 wks thru Mar 9, per NielsenIQ, C4 volume up 43.7% with a 2.2% avg price lift for 4 wks.

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92

Beverage Insights

@BevInsights

3 months

Celsius energy drink volume up 22% with a 2.4% avg price increase for 4 wks thru Jun 29, per NielsenIQ. That's down from a 41.8% volume gain for 12 wks. C4 volume also up 22% for 4 wks on a 0.9% avg price decrease.

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89

Beverage Insights

@BevInsights

1 year

Celsius energy volume shot up 112.3% even with a big 26% avg price increase for 4 wks thru Sep 9, per NielsenIQ. Nutrabolt's C4 volume up 62% on a 6% avg price gain.

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Beverage Insights

@BevInsights

10 months

Celsius energy volume up 120.5% on a 2% avg price gain for 4 wks thru Nov 18, per NielsenIQ. C4 volume grew 53.4% on a 6% avg price gain while Alani Nu volume up 60% with a 4.7% avg price cut. Ghost energy volume up 57.8% on a 0.6% avg price lift for 4 wks.

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Beverage Insights

@BevInsights

2 months

Celsius Energy facing tougher comps but still growing. Volume up 15.9% (down from 27.7% for 12 wks) with a 3% avg price decrease for 4 wks thru Jul 27, per NieslenIQ

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Beverage Insights

@BevInsights

5 months

Celsius and other hot energy drinks coming up on tougher comps a yr ago. CELH volume up 54.4% (down from +65% for 12 wks) last 4 wks with a 1.5% avg price decrease for 4 wks thru May 4, per NielsenIQ data.

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Beverage Insights

@BevInsights

6 months

Celsius Holdings added another overseas launch market with planned launch in France targeted for Q4, with broader rollout occurring next year, said CELH chief commercial officer Tony Guilfoyle.

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Beverage Insights

@BevInsights

11 months

Celsius volume up 124% with a 5.7% avg price increase for 4 wks thru Nov 4, per NielsenIQ. C4 volume up 55.1% with a 5.5% avg price gain. Alani Nu volume up 59.2% on a 5.1% avg price drop for 4 wks. Ghost volume up 63% with a 0.3% avg price bump.

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Beverage Insights

@BevInsights

2 months

Celsius energy drink volume up 17.8% (down from +34.6% for 12 wks) with a 2.2% avg price decrease for 4 wks thru Jul 13, per NielsenIQ. C4 volume up 21.7% with a 1.5% sales gain while Alani Nu up 57.5% with a 1.6% avg price cut.

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Beverage Insights

@BevInsights

3 months

Celsius Holdings shares down near 10% in trading this morning. CELH stock "is now down more than 45% from its 52-week high of $99.62," noted Seeking Alpha. Wall St Journal published a story this morning claiming CELH mktg messages may be misleading, per report.

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Beverage Insights

@BevInsights

3 months

Monster energy (including Bang) had 36.5 share of segment sales for 52 wks thru Jun 29, per Nielsen IQ. Red Bull had 33.5% of sales, Celsius 9.5%, PepsiCo 4.4%, 5-Hour 3.4%, C4 2.9%, Alani Nu 2.7% and Ghost at 2.6%.

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Beverage Insights

@BevInsights

5 months

Celsius Holdings shares dropped 17% this morning as Morgan Stanley reported sales growth slowed sequentially to +39% for 1-wk thru May 18 and lost 0.3 share to 10.5%.

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Beverage Insights

@BevInsights

10 months

Celsius energy volume grew 69.9% even a big 28.1% avg price hike for 4 wks thru Dec 2, per NielsenIQ. C4 volume up 50% with a 7.2% avg price gain for 4 wks. Ghost energy volume up 52.5% on a 1.9% avg price increase. Alani Nu volume up 62% on a 4.9% avg price cut.

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Beverage Insights

@BevInsights

11 months

Celsius Holdings revenues surged 104% to $385 mil in Q3. North American revenue up 107% from $180 mil to $370 mil during qtr.

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Beverage Insights

@BevInsights

5 months

Celsius Q1 revenues of $356 mil missed Street expectations of $390 mil. Co said revenue was impacted by $20 mil reduction in inventory from PEP. Adjusted for inventory, CELH revs at $376 mil, a miss of almost 4 pts.

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Beverage Insights

@BevInsights

1 year

Celsius energy volume growth accelerated to +140.8% on a solid 12.8% avg price increase last 4 wks thru Oct 7, per NieslenIQ. C4 volume up 56.7% on a 6.5% avg price gain for 4 wks.

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Beverage Insights

@BevInsights

1 year

Prime Hydration red hot: volume soared to a 462.3% gain along with a big 19.9% avg price increase for 4 wks thru Aug 26, per NielsenIQ data. Prime dollar sales at $517.8 mil over past 52 wks.

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Beverage Insights

@BevInsights

1 year

Celsius energy volume up 127% along with a solid 18.4% avg price increase for 4 wks thru Sep 23, per NielsenIQ. Nutrabolt's C4 volume up 58.2% on a 6.1% avg price gain; Alani Nu volume grew 55% with a 2% avg price cut while Ghost volume up 71.7% with a 5% avg price gain.

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Beverage Insights

@BevInsights

3 months

Prime sports drink volume dropped 26.3% even with a 6.8% avg price drop for 4 wks thru Jun 15, per NielsenIQ. Electrolit volume up 37.3% with a 4% avg price gain.

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Beverage Insights

@BevInsights

1 year

Beverage Bytes survey found Monster Energy sales grew 10% in Q2, while Red Bull up 11%. Retailers “very upbeat” once again on fast-growing Celsius, up ~89% in c-stores in Q2, up from +74% in Q1. Still bullish on C4 too, with sales up ~65% in Q2, up from +43% in Q1.

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Beverage Insights

@BevInsights

7 months

Prime Hydration gains decelerated further in latest NielsenIQ data. Prime volume up 3.9% along with a 4.8% avg price increase for 4 wks thru Feb 24. That's down from volume gains of 44% for 12 wks and 282% over 52 wks.

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Beverage Insights

@BevInsights

2 years

No-alcohol beers jumped 21%, $63.8 mil to $363.7 mil last year. Closing in on 0.8 share of total beer $$ sales in NielsenIQ data for full yr, shared by Bump Williams Consulting. Heineken 0.0 remained #1 brand at 23 share of $$. But its growth slowed to 6%. And it lost 3.3 share.

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Beverage Insights

@BevInsights

6 months

PepsiCo reported sales grew 2% to $18.3 bil in Q1, just ahead of consensus estimates. North America Beverage sales were up 1% in qtr as a 6% price increase offset its 5% volume decline.

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Beverage Insights

@BevInsights

2 months

Poppi still hot: volume up 165.6% with a 7.2% avg price cut while Olipop volume up 163.5% with a 6.5% avg price drop for 4 wks thru Aug 10, per NielsenIQ data.

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Beverage Insights

@BevInsights

10 months

Energy drinks expected to be clear winner of more shelf space this spring with 57% of c-store retailers indicating the segment will gain the most incremental shelf space this spring, per Goldman Sachs Beverage Bytes survey of ~37K locations.

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Beverage Insights

@BevInsights

1 year

Celsius still rolling up big gains. Volume up 120.7% e ven with an avg price hike of +20.7% last 4 wks thru Aug 26, per NielsenIQ data. Celsius dollar sales up to $1.2 bil over 52 wks.

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Beverage Insights

@BevInsights

5 months

ICYMI: Monster Beverage Q1 sales rose 11.8% to record $1.9 bil, +15.6% excluding foreign currency impact. Gross margin widened to 54.1%, from 52.8% thanks to lower freight costs, pricing actions in some overseas markets and lower input costs. Oper income rose 11.7% to $542 mil.

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Beverage Insights

@BevInsights

4 months

Energy drink gains getting tougher to come by as top 2 struggle and upstarts face tougher comps. Energy drink volume down 0.3% with a modest 0.4% avg price increase for 4 wks thru Jun 1, per NielsenIQ data.

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Beverage Insights

@BevInsights

7 months

Energy drink volume up 3.2% with a 1.4% avg price increase for 4 wks thru Feb 24, per NielsenIQ data. Gains once again driven by challenger brands as Monster volume off 0.6% with a 0 .7% avg price gain while Red Bull volume down 0.9% on a 4.9% avg price increase for 4 wks.

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Beverage Insights

@BevInsights

9 months

Celsius has made its anticipated entry into Canadian market via equity & distribution partner PepsiCo while adding a noncarb Blue Razz Lemonade entry as a Dry January option.

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Beverage Insights

@BevInsights

8 months

Energy drink volume up 2.4% along with a 1.9% avg price increase for 4 wks thru Feb 10, per NielsenIQ data.

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Beverage Insights

@BevInsights

9 months

Energy drink segment grew 11.3% to $20.73 bil in 2023, per NielsenIQ data. Volume was up a solid 8.9% along with a 2.2% avg price increase for full yr.

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Beverage Insights

@BevInsights

2 years

In Goldman Sachs "Beverage Bytes" survey of 30K c-store retailers (representing 20% of US locations), a majority (64%) indicated they plan on reducing or allocating no shelf space for Bang going forward in key retail channel for energy segment.

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Beverage Insights

@BevInsights

6 months

Monstr energy drink volume off 0.5% with a 0.9% avg price gain while Red Bull volume down 1.6% but its avg price was up a solid 5.2% for 4 wks thru Apr 6, in NielsenIQ data.

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Beverage Insights

@BevInsights

1 year

Celsius energy volume gain accelerated to +146.4% with a 7.4% avg price increase for 4 wks thru Jul 29, per NielsenIQ data. Nutrabolt's C4 volume shot up 50.5% on a solid 11.6% avg price gain. Ghost volume doubled to +109% with a 6.1% avg price increase for 4 wks.

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Beverage Insights

@BevInsights

1 year

Celisus energy volume gain accelerated to +135.1% with a 7.7% avg price gain, while Nutrabolt's C4 volume up 54.9% with a 9.5% avg price increase for 4 wks thru Jul 1, per NielsenIQ. Alani Nu volume up 33.8% with a 6.5% avg price cut for 4 wks.

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Beverage Insights

@BevInsights

3 years

The alcohol version of PepsiCo's Mtn Dew brand, Hard Mtn Dew, produced by Boston Beer Co hits stores in Fla, Tenn and Iowa to start today.

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Beverage Insights

@BevInsights

1 year

Goldman Sachs' "Beverage Bytes" survey of 50K c-store retailers (~1/3 of US biz) found Monster sales grew ~11% in Q1 vs Q4 while Red Bull +10%, Celsius up 74%, C4 up 43%. Half of c-store retailers said they are reducing shelf space for Bang energy.

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Beverage Insights

@BevInsights

1 month

7 Up getting into alcohol game with collaboration in Canada with Anheuser Busch InBev's subsidiary Labatt Breweries.

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Beverage Insights

@BevInsights

7 months

Energy drink volume up 1.8% along with a 1.2% avg price increase for 4 wks thru Mar 9 in NielsenIQ data. Monster energy volume down 1.8% on a modest 0.8% avg price increase while Red Bull volume off 1.9% with solid 4.6% avg price gain for 4 ks.

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Beverage Insights

@BevInsights

8 months

Energy drink volume gain at just +0.3% on a 2.1% avg price gain for 4 wks thru Jan 27, per NielsenIQ. Monster volume dropped 7.6% with modest 1% avg price increase while Red Bull volume off 3.9% on a 5.4% avg price increase for 4 wks.

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Beverage Insights

@BevInsights

6 months

Energy drink volume up 2.1% along with a 1.5% avg price increase for 4 wks thru Apr 6, per NielsenIQ data.

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Beverage Insights

@BevInsights

9 months

After downgrade from Buy to Neutral from Bank of America, Celsius Holdings shares down 12% this afternoon. With US distribution now complete, BOA believes CELH will need to get more growth via shelf expansion while facing mounting competition.

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Beverage Insights

@BevInsights

6 months

Just in: Atkins and Quest marketer Simply Foods is acquiring plant-based protein shake co OWYN (Only What You Need) for $280 mil in cash, co announced in past hour.

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Beverage Insights

@BevInsights

2 years

Celsius Holdings energy drink volume shot up 119% on a 6.4% avg price gain for 4 wks thru Mar 25, per NielsenIQ data. Nutrabolt's C4 volume up 51.2% on a 8/.8% avg price increase for 4 wks. Celsius sales up to $791 mil over prior 52 wks while C4 at $355.8 mil.

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Beverage Insights

@BevInsights

2 months

Energy drink volume down 1% with a 1.4% avg price increase for 4 wks thru Jul 13 in NielsenIQ data.

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Beverage Insights

@BevInsights

9 months

Monster energy sales dipped 0.5% to $7.8 bil in 2023, per NielsenIQ. Red Bull sales grew 7.3% to $6.96 bil for full yr.

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Beverage Insights

@BevInsights

1 year

Prime Hydration is on fire. Volume surged to a 416% gain along with a big 20% avg price hike for 4 wks thru Sep 9, per NielsenIQ data. Prime dollar sales at $539.9 mil over 52 wks.

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Beverage Insights

@BevInsights

6 months

Prime's sports drinks volume fell 7.2% along with a 2.5% avg price cut for 4 wks thru Mar 23, per NielsenIQ. Electrolit volume up 27.6% with a modest 0.4% avg price gain for 4 wks.

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Beverage Insights

@BevInsights

2 years

Molson Coors unveiled ZOA energy drink's new look for 2023, "a dramatic rebrand that includes brightly colored 12-ounce slim cans and two new flavors: Cherry Limeade and Strawberry Watermelon."

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Beverage Insights

@BevInsights

3 months

PepsiCo reported its North American Beverages Division had a 3.5% volume decline in Q2 while Frito-Lay declined 4%.

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Beverage Insights

@BevInsights

4 months

Monster energy volume down 2.9% while pricing basically held even for 4 wks thru Jun 1, per NielsenIQ. Red Bull volume off 4.2% with a 4.3% avg price increase for 4 wks.

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Beverage Insights

@BevInsights

8 months

Monster energy volume off 1.1% on a 0.8% avg price increase for 4 wks thru Feb 10, per NielsenIQ. Bang volume fell 58.9% with a 7% avg price gain. Red Bull volume down 2.1% on a 5.4% avg price hike for 4 wks.

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Beverage Insights

@BevInsights

2 months

Keurig Dr Pepper volume up 1.8% with a 3.9% avg price increase for 4 wks thru Jul 13, per NielsenIQ data. Poppi volume up 175.4% with a 7.1% avg price cut while Olipop volume up 162.2% with a 2.4% avg price drop for 4 wks.

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Beverage Insights

@BevInsights

2 years

Bev super-lawyer and investor Nick Giannuzzi seems well on his way to becoming a formidable VC in his own right. NY-based operator of legal advisory firm Giannuzzi Lewendon seems to be more than halfway to what we hear is goal of $300 mil for new fund called Humble Growth Fund.

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Beverage Insights

@BevInsights

8 months

Net sales for Monster Energy Drinks segment grew 15.1%t to $1.60 billion for the Q4, up from $1.39 billion in Q4 2022, co reported.

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Beverage Insights

@BevInsights

2 years

Celsius volume shot up 122.8% with a 5.9% avg price increase while Nutrabolt's C4 volume up 68.6% with a 8.6% avg price gain and Ghost energy volume surged 693.5% with a 7.3% avg price bump for 4 wks thru Jan 28, per NielsenIQ.

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Beverage Insights

@BevInsights

1 year

Energy drink challengers still hot. Celsius volume up 110% on a 8.5% avg price increase for 4 wks thru Apr 8, per NielsenIQ. Dollar sales at $819.6 mil over past 52 wks. C4 volume up 53.6% on a 7.4% avg price gain for 4 wks. $$ sales at $363.1 mil over 52 wks.

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Beverage Insights

@BevInsights

2 months

After missing estimates with surprisingly disappointing Q2 results, Monster Beverage shares are down 12.4% in trading this morning.

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Beverage Insights

@BevInsights

1 year

Celsius Holdings volume shot up 129.3% with a 8.8% avg price gain while C4 volume up 57.4% on a 8.9% avg price increase for 4 wks thru Jun 17, per NielsenIQ. Alani Nu volume up 37.4% on a 6.9% avg price drop for 4 wks.

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Beverage Insights

@BevInsights

3 months

Coca-Cola reported Q2 revenue grew 3% to $12.4 billion, while earnings per share up 7% higher to $0.84 compared to yr ago. KO volume up 2% while pricing up solid 9% in qtr. Co upping full yr guidance.

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Beverage Insights

@BevInsights

1 year

Celisus energy volume gain accelerated to +145.2% on a 6.8% avg price increase for 4 wks thru Jul 15, per NielsenIQ CELH $$ sales up to $1.07 bil for 52 wks. Nutrabolt's C4 volume up 49.4% with a 11.5% avg price gain for 4 wks. C4 $$ sales at $423 mil for 52 wks.

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Beverage Insights

@BevInsights

6 months

Poppi CSD volume shot up 240.7% with a 4.4% avg price cut while Olipop volume surged 371% with a 1.6% avg price gain for 4 wks thru Mar 23, per NielsenIQ data.

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Beverage Insights

@BevInsights

7 months

Liquid Death has pulled in another $67 mil in financing, with distribs among investors who took co’s valuation to $1.4 bil. That included top houses in NC, OR, WA & UT, while institutionals included SuRo Capital, Live Nation, Science Inc and Gray’s Creek Capital Partners.

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Beverage Insights

@BevInsights

1 year

Energy drink challengers: Celsius energy volume up 125% on a 8.5% avg price increase while Nutrabolt's C4 volume up 57% with a 7.6% avg price bump for 4 wks thru May 20, per NielsenIQ. Celsius $$ sales up to $921.6 mil over 52 wks while C4 $$ sales at $388.3 mil.

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Beverage Insights

@BevInsights

7 months

Liquid Death slashed price of its newly intro’d Death Dust electrolyte powders admitting misfire on formulation front and tries again. It cut prices 40% on Amazon as it incorporates initial feedback and goes back to drawing board with reformulation with more aggressive flavors.

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Beverage Insights

@BevInsights

3 months

Alani Nu energy drink volume shot up 57.7% along with a 0.4% avg price gain while Anheuser Busch aligned Ghost volume up 7% with a slight (-0.1%) avg price decrease for 4 wks thru Jun 15, per NielsenIQ data.

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Beverage Insights

@BevInsights

3 months

Top energy drink suppliers continue to struggle. Monster energy volume down 2.5% on flat pricing while Red Bull volume down 3.6% but with a 4.7% avg price gain for 4 wks thru Jun 15, per NielsenIQ data.

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Beverage Insights

@BevInsights

2 years

Athletic Beer, jumped $22.9 mil, 105% to $44.6 mil. Gained 5 share to 12.3 on non-alc beer segment. Now a solid #3 , passing O’Doul’s. But so did Bud Zero, now the new #2 brand non-alc brand. Bud Zero up 42%, $14.9 mil. It gained 2 share to 13.8.

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Beverage Insights

@BevInsights

4 months

Starbucks entered the in-store energy game via new entry using iced tea base to “jumpstart” consumers with moderate dose of caffeine. The Starbucks Iced Energy line is being sold only in 20-oz size the co calls venti, with 180-205 mg of caffeine.

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Beverage Insights

@BevInsights

2 months

Recently launched carbonated bev in Japan called Tansan is providing its diet-oriented consumers sense of satiety by transforming into a dense jelly once it reaches the stomach. Some are hailing it as “a drug-free alternative to Ozempic,” per Newsweek.

What is "In Tansan?" Japanese drink hailed as Ozempic alternative

The Japanese "jelly drink" promises to stave off hunger by filling up our stomachs. But does it work?

www.newsweek.com

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Beverage Insights

@BevInsights

8 months

PEP's Gatorade volume down 13.5% with a big 11.8% vg price increase while KO's Powerade and BodyArmor volume off 9.7% with a 2.4% avg price gain for 4 wks thru Feb 10, per NielsenIQ.

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Beverage Insights

@BevInsights

1 year

Brand news: Celsius energy drink has configured a 12-unit variety pack dubbed the Poolside Pack that’s debuting as Walmart exclusive for 60 days. It contains 4 cans apiece of summery Lemon Lime, Strawberry Lemonade and Sparking Watermelon flavors.

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Beverage Insights

@BevInsights

11 months

Monster energy volume down 7.3% with a 3.2% avg price increase while Red Bull volume off slightly (-0.3%) with a 1.3% avg price increase for 4 wks thru Nov 4, per NielsenIQ data. Red Bull's Summer Edition still hot as volume shot up 323.8% for 4 wks.

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Beverage Insights

@BevInsights

2 months

Dutch Bros reported revenue rose 30% to $324.9 mil on 4.1% growth in same-shop sales and addition of 36 shops as BROS continues on brisk national expansion of its drivethru stores; hit milestone of 900 units with opening in Frisco, TX, a key expansion state along CA and FL.

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Beverage Insights

@BevInsights

7 months

Sports drinks volume down 8.3% on a 7.7% avg price increase for 4 wks thru Feb 24, per NielsenIQ data. PEP (Gatorade) volume dropped 10.6% with a 9.5% avg price hike while KO (Powerade and BodyArmor) volume off 8.2% on a 2.8% avg price increase.

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Beverage Insights

@BevInsights

1 year

Celsius Holdings volume jumped 120% on a 8.3% avg price increase while Nutralbolt's C4 volume up 56.7% with an 8% avg price gain for 4 wks thru May 6, per NielsenIQ. Alani volume up 36% with a 6.7% avg price cut same time period.

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Beverage Insights

@BevInsights

3 years

Wow, it what could end up being largest-ever trademark judgements ever awarded, arbitration ruling yesterday ruled Vital Pharmaceuticals (VPX) owes Monster Energy and Orange Bang $175 mil in damages, $10 mil in attorney fees and a 5% royalty on all future sales!

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Beverage Insights

@BevInsights

20 days

Monster energy volume (not including Bang) down 4.8% with a 1.4% avg price gain while Red Bull volume off 3.7% with a solid 7.7% avg price increase for 4 wks thru Sep 7, per NielsenIQ. Bang bouncing back: volume grew 18.3% with a 0.8% avg price increase.

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Beverage Insights

@BevInsights

1 year

Celsius energy volume shot up 127% along with an 8.9% avg price increase while Nutrabolts C4 volume up 58.3% with a 7.8% avg price gain for 4 wks thru Jun 3, per NielsenIQ data. Ghost energy up 142.8% on a 5.3% avg price increase for same period.

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Beverage Insights

@BevInsights

2 months

Monster volume off 3.4% with a modest 0.3% avg price gain while Red Bull volume down 2.4% but offset that with a 4.4% avg price increase for 4 wks thru Jul 13, per NielsenIQ.

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Beverage Insights

@BevInsights

3 months

Monster energy volume down 2.6% with just a 0.2% avg price gain while Red Bull volume down 3.9% with a 4.7% avg price increase for 4 wks thru Jun 29, per NielsenIQ. Bang volume still yet to rebound. Volume down 80.8% on a 10.6 avg price hike.

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Beverage Insights

@BevInsights

2 months

Energy drink volume declined 1.7% with a 1.3% avg price increase for 4 wks thru Jul 27.

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Beverage Insights

@BevInsights

2 years

Tough year for Bang energy as volume dropped 20.1% with a 1.3% avg price lift in 2022, per NielsenIQ data. Celsius volume shot up 148% with a 4.6% avg price gain for yr. Bang $$ sales just over $1 bil while Celsius $$ sales climbed to $686 mil for yr.

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Beverage Insights

@BevInsights

8 months

Ghost Energy has already "far surpassed my wildest dreams," already at nearly $600 mil in retail sales in 2023, cofounder Dan Lourenco shared at Anheuser-Busch Samcom (sales & marketing comms) mtg last week, crediting the A-B network for much of this success.

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