Ben Putley @Benjaminputley Twitter profile

Last Seen Profiles

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Ben Putley

@Benjaminputley

7 months

Alkimi Exchange & the £600bn Digital Advertising Opportunity with Real World Assets #RWA Tokenising #RWA using blockchain was an early endeavour to merge tangible assets with the digital economy. Initially, this involved assets like T-Bills, Art, and Gold.

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Ben Putley

@Benjaminputley

7 months

@Dagnum_PI @cheqd_io @Creds_xyz

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Ben Putley

@Benjaminputley

1 year

@alkimiexchange provides more revenue to publishers per ad they sell - this means there'll be fewer ads online improving your user experience $ADS

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Ben Putley

@Benjaminputley

7 months

Why is staking important to the alkimi ecosystem? 👇🤔 #ADS

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Ben Putley

@Benjaminputley

7 months

@Alkimiexchange is at the forefront of tokenising intangible assets on the blockchain. #RWA $ADS

Alkimi | The Next Era of Digital Advertising

Alkimi Exchange is a vertical app built on the Ethereum Virtual Machine, designed specifically for programmatic advertising within the Ethereum Network.

www.alkimi.org

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Ben Putley

@Benjaminputley

7 months

@AlkimiExchange 's decentralised ad exchange is cost efficient and transparent for brands, media agencies and publishers. The exchange provides more revenue for publishers and more media for advertisers.

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Ben Putley

@Benjaminputley

7 months

Sneak peek into our latest episode of LabTalks with a very special guest, James Trott from @cocacola ! We discussed Coca-Cola's advertising strategy and how blockchain uplifts experiences. Stay tuned for the upcoming podcast! 📽️ #cocacola #advertisingnews #blockchain

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Ben Putley

@Benjaminputley

7 months

@AlkimiExchange has innovated by tokenising the value generated from the buying and selling of digital ads. We launched the world's first fully decentralised ad exchange, opening up the £600 billion digital per year ad market to token holders. $ADS

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Ben Putley

@Benjaminputley

7 months

The Ads Explorer - tokenises the yield generated from ad impressions through our exchange and distributes to Node Operators and LP's $ADS

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Ben Putley

@Benjaminputley

7 months

The benefits of @AlkimiExchange approach have attracted leading publishers. See for yourself here -

ads_direct:"alkimi"*

Well-Known resources for: ads_direct:"alkimi"*

well-known.dev

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Ben Putley

@Benjaminputley

7 months

Token holders could own a part of these assets, bringing benefits such as transparency, security, and the immutability of blockchain technology.

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Ben Putley

@Benjaminputley

7 months

@Alkimiexchange 's innovation is in applying #RWA tokenisation principles to digital advertising, blending real-world assets with decentralised finance. This marks a pioneering step in the digital ad industry.

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Ben Putley

@Benjaminputley

7 months

Protocols like @Solana , @Provenance , @Centrifuge , and @Maple have advanced tokenisation, enabling most physical assets to join the blockchain.

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Ben Putley

@Benjaminputley

7 months

Web3 Marketers @AlkimiExchange provides you with more transparency and lower transaction fees for your programmatic spend. Don't waste 23%! $ADS

Web3 Marketers Are Wasting 23% of Programmatic Ad Budget, Study Reveals

Web3 marketers squander 23% of programmatic ad spend on ineffective placements, raising questions about efficiency in digital advertising.

beincrypto.com

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Ben Putley

@Benjaminputley

3 years

@BenJorgensen dropping knowledge bombs. @AlkimiExchange is going to reward those upholding the new standards for delivering ads on the open web $ADS $DAG $LTX

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Ben Putley

@Benjaminputley

11 months

@AlkimiExchange ALKIMI vs. Web 2 Exchanges – Lower Fees, Sustainability, and Empowering Publishers. 🌍💡 #AlkimiAds $ADS

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Ben Putley

@Benjaminputley

2 years

Final testing for the Ads Explorer underway this week $ADS

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Ben Putley

@Benjaminputley

2 years

@AlkimiExchange is now on the iAB's Transparency and Consent Framework vendor list. $ADS

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Ben Putley

@Benjaminputley

8 months

ICYMI - $ADS

LabTalks Live: Ben Putley's Keynote

Ben Putley (Alkimi's CEO), highlights the significant impact of Alkimi in reshaping the landscape of programmatic advertising. With a focus on transparency, ...

www.youtube.com

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Ben Putley

@Benjaminputley

7 months

The UK advertising market is now thought to have grown by 6.4 per cent in 2023, reaching a total of £37 billion for the year, which represents a 3.8% upgrade from the previous forecast. Projections for ad spend this year have been revised to £39 billion, equating to a

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Ben Putley

@Benjaminputley

6 months

Some thoughts on tokenising the Digital Ad Industry #RWA $ADS

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Ben Putley

@Benjaminputley

1 year

Multiple hops between the Buyer and the Seller increase emissions produced from the programmatic buying of ads. The Ads explorer helps to reduce the hops = reduced emissions $ADS

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Ben Putley

@Benjaminputley

7 months

2024 Roadmap $ADS

Alkimi | Roadmap

Alkimi Exchange is a vertical app built on the Ethereum Virtual Machine, designed specifically for programmatic advertising within the Ethereum Network.

www.alkimi.org

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Ben Putley

@Benjaminputley

6 months

I'm excited to announce that the LABTALKS podcast with James Trott of @cocacola is now live! We have an insightful discussion on innovations in advertising. Check it out here: #podcast #cocacola $ADS

LabTalks: Coca Cola’s Advertising Strategy for 2024

In this episode of LabTalks Live, we delve into the revolutionary impact of blockchain technology on advertising and the arts, featuring insights from an ind...

www.youtube.com

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Ben Putley

@Benjaminputley

2 years

Decentralised Advertising Exchange's like @AlkimiExchange are based on blockchain technology, or, more specifically Directed Acyclic Graphs allowing for transparent, secure, and immutable ad transactions.

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Ben Putley

@Benjaminputley

1 year

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Ben Putley

@Benjaminputley

1 year

Looking forward to talking all things adtech with the @verasitytech team $ADS $VRA

Alkimi Exchange

@AlkimiExchange

1 year

Hi Alkimists! We're thrilled to announce a #TwitterSpaces co-hosted with the amazing @VerasityTech team this coming Monday, May 15th! 🔥 Join us as we discuss the need for blockchain based transparency in the advertising industry. 🤔 Details below! 👇

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Ben Putley

@Benjaminputley

6 months

@AlkimiExchange is tokenising the $600bn digital ad market. Or to put it another way - a $600bn #RWA now has route to come on chain $ADS

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Ben Putley

@Benjaminputley

1 year

The $ADS token is key to providing bandwidth on @alkimiexchange allowing node operators to validate transactions.

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Ben Putley

@Benjaminputley

5 months

We’ve built @AlkimiExchange our next goal is to tokenise the $600bn ad market $ADS #RWA

Alkimi Exchange

@AlkimiExchange

5 months

We’re fixing bad advertising with $ADS 🚨 🚫 Did you know $0.49 of every advertiser $1 is spent before it even reaches a publisher? We're the world's first decentralised advertising exchange and we want you to be part of it! Looking to get involved in a $600Bn industry? Look

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Ben Putley

@Benjaminputley

7 months

I sat down with James Trott, Director of Global Audience Planning & Addressable Media Operations at @cocacola to hear more about their strategy for 2024! COMING SOON!!! $ADS

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Ben Putley

@Benjaminputley

6 months

Another episode en route $ADS

Alkimi Exchange

@AlkimiExchange

6 months

New episode, COMING (very) SOON... 🫡 $ADS #RWA #YieldFarmTheInternet

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Ben Putley

@Benjaminputley

1 year

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Ben Putley

@Benjaminputley

3 years

Proud to be joining the @unizen_io family! $ADS $DAG $LTX $ZCX

unizen

@unizen_io

3 years

We are extremely pleased to announce @AlkimiExchange as the next project to join ZenX Labs acceleration! This is a great team with a great vision, and we are proud to support them. Those of you who are part of DMAS - Alkimi has a surprise for you🙂

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Ben Putley

@Benjaminputley

3 years

Probably nothing..

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Ben Putley

@Benjaminputley

3 years

I'm hugely proud of the work the @AlkimiExchange team this quarter and even prouder to say we are listing on @kucoincom $DAG $ADS $LTX

KuCoin

@kucoincom

3 years

📢 New Listing Alkimi $ADS @AlkimiExchange gets listed on #KuCoin ! 🔹Pairs: ADS/USDT and ADS/BTC. 🔹Deposit: now open (network: ERC20) 🔹Trading: 10:00 on Dec 23, 2021 (UTC) 🔹Withdrawal: 10:00 on Dec 24, 2021 (UTC) Details: #DeFi

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Ben Putley

@Benjaminputley

3 years

Over $67m staked in the @AlkimiExchange Kickstarter with MEXC 🤯 $ADS $DAG $LTX

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Ben Putley

@Benjaminputley

8 months

@2025andOUT Appreciated!

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Ben Putley

@Benjaminputley

1 year

I had a great conversation with another new partner this morning. Coming to a LabsTalk soon $ADS

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Ben Putley

@Benjaminputley

1 year

ICYM @AlkimiExchange x @verasitytech $ADS $VRA

VeraViews and Alkimi Exchange Forge New Partnership to Revolutionize Digital Advertising

Two pioneering companies in the blockchain-based advertising landscape—VeraViews, under the Verasity ($VRA) umbrella, and Alkimi, a decentralized advertising exchange built on Ethereum – have...

cryptodaily.co.uk

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Ben Putley

@Benjaminputley

6 months

It's been awesome working with @ThomasScovell and now even better now we are official. Thomas's experience in advertising and crypto is second to none and we are very excited to have him aboard the good ship @AlkimiExchange

Alkimi Exchange

@AlkimiExchange

6 months

We are so excited to announce that @ThomasScovell has OFFICIALLY become an Alkimist!! Introducing our Chief Community Officer 🔥 TS has been the real MVP in making the $ADS community what it is today. From tackling every single one of your questions all the way to getting our

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Ben Putley

@Benjaminputley

2 years

GM - excited for this week. We've got a lot planned! $ADS $DAG $LTX

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Ben Putley

@Benjaminputley

1 year

Why do publishers use @alkimiexchange ? $ADS

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Ben Putley

@Benjaminputley

8 months

@LordoftheTicks Thank you ser

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Ben Putley

@Benjaminputley

1 year

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Ben Putley

@Benjaminputley

6 months

Google faces a monumental antitrust battle that could reshape its ad empire. Stay updated on the latest twists and turns as regulators take on Big Tech power. Our newsletter analyses each development - subscribe for insights:

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Ben Putley

@Benjaminputley

1 year

Check out the Ads Explorer to see the transparency in action - $ADS

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Ben Putley

@Benjaminputley

6 months

Join our campaign on Galaxe - #RWA $ADS

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Ben Putley

@Benjaminputley

6 months

@MHiesboeck @AlkimiExchange Count me in $ADS

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Ben Putley

@Benjaminputley

3 years

Some big news from the world of ad tech this week - and some big news from @Conste11ation $ADS #wearealkimists

Alkimi Exchange - 9/6/21

null

www.loom.com

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Ben Putley

@Benjaminputley

11 months

What is OpenRTB? It's the protocol enabling seamless programmatic ad transactions. It standardises request data so buyers can bid. 🏆 & connects supply & demand. 🖇 $ADS Check it out for an OpenRTB overview!👇 #adtech @AlkimiExchange @adamchorley

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Ben Putley

@Benjaminputley

1 year

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Ben Putley

@Benjaminputley

1 year

Fewer ads online = better user experience $ADS

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Ben Putley

@Benjaminputley

6 months

The internet needs to stay ad funded - @AlkimiExchange is helping to provide more value to advertisers and publishers tokenising the yield for everyone that uses the internet. $ADS #RWA

80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top...

On today’s ExchangeWire digest: 80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; On today’s ExchangeWire digest: 80% of Consumers...

www.exchangewire.com

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Ben Putley

@Benjaminputley

8 months

2023 was a great year to be an Alkimist $ADS

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Ben Putley

@Benjaminputley

2 years

@AlkimiExchange is facilitating live ads transactions. Now we scale. $ADS

Alkimi Exchange

@AlkimiExchange

2 years

Today marks an absolutely MOMENTUS day for Alkimi Exchange. We want to thank every single one of you who has supported us for the last 2 years- it has all been leading up to this... 👇

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Ben Putley

@Benjaminputley

9 months

Updated Tokenomics, Node Operation, Liquidity Pools - all available on $ADS

Alkimi | The Next Era of Digital Advertising

Alkimi Exchange is a vertical app built on the Ethereum Virtual Machine, designed specifically for programmatic advertising within the Ethereum Network.

www.alkimi.org

Alkimi Exchange

@AlkimiExchange

9 months

Welcome to the new era of Alkimi... We are just getting started 🔥 $ADS

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Ben Putley

@Benjaminputley

1 year

@AlkimiExchange is built to be interoperable. We provide all the tools users of centralised exchanges are familiar with combined with all the benefits of the blockchain. $ADS

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Ben Putley

@Benjaminputley

2 years

Meta will lose their ability to attribute and target ads across Europe. Advertisers will be looking for alternatives $ADS

WSJ News Exclusive | Meta’s Targeted Ad Model Faces Restrictions in Europe

European Union privacy regulators say Facebook and Instagram shouldn’t use their terms of service to require users to accept ads based on their digital activity.

www.wsj.com

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Ben Putley

@Benjaminputley

3 years

I'm very pleased to announce @BenJorgensen CEO and Co-Founder of @Conste11ation will be joining our webcast with @exchangewire next Wednesday

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Ben Putley

@Benjaminputley

2 years

@AlkimiExchange is building real world utility $ADS

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Ben Putley

@Benjaminputley

8 months

@AlkimiExchange A monumental amount of work has gone into delivering the mainnet. Very proud to be an Alkimist today $ADS

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Ben Putley

@Benjaminputley

1 year

@AlkimiExchange reduces fees, increases transparency and lowers emissions in programmatic ad auctions $ADS

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Ben Putley

@Benjaminputley

3 years

The @AlkimiExchange team is hugely excited to announce our kickstart project on @MEXC_Global $ADS $DAG $LTX

MEXC

@MEXC_Official

3 years

Presenting the 16th Kickstarter project - $ADS @AlkimiExchange 🗳️Vote to get $ADS listed and share 95,000 $ADS airdrops ⏰Period: 04:00 Oct 17 - 12:00 Oct 17 (UTC) 📈Est. trading: 14:00 Oct 18 (UTC) Details: #AlkimiExchange #Kickstarter #Crypto

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Ben Putley

@Benjaminputley

4 months

Another LabTalks for your weekend. I was joined by Laurie from @Digitas_UK to discuss how blockchain can help replace cookies $ADS

LabTalks X Digitas: SPO, Cookies Replacements and Contextual Targeting

This week we were thrilled to be joined by Laurie, Head Of Programmatic at Digitas. Ben and Laurie discussed all things adtech, delving into topics like supp...

www.youtube.com

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Ben Putley

@Benjaminputley

1 year

@alkimiexchage has built a custom data schema, validating transactions for advertisers and publishers on chain using our version of The Bid Object Model (BOM). BOM is a framework used in advertising to standardise the way advertisers and publishers share bidding information.

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Ben Putley

@Benjaminputley

2 years

@alkimiexchange uses advertiser dollars to provide liquidity on one side of the $ADS pair in order to facilitate trades and ensure sufficient market liquidity in exchange for the transactional bandwidth provided by the $ADS token

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Ben Putley

@Benjaminputley

1 year

The Ads Explorer is key to making ad buys more effective for advertisers and ensuring publishers can see exactly how much revenue they are generating from the ads they sell. Check out the explorer on $ADS

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Ben Putley

@Benjaminputley

1 year

67m tokens staked in our Q2 pool - staking represents a fundamental shift towards a more decentralised and equitable future. I'm incredibly proud of what we've accomplished together and look forward to continuing to work towards our shared vision of better advertising. $ADS

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Ben Putley

@Benjaminputley

3 years

Come and ask the @AlkimiExchange team some questions! $ADS $DAG $LTX $ZCX

unizen

@unizen_io

3 years

Another Day, Another AMA! We are thrilled to be hosting @AlkimiExchange this time. Tune in to explore how they are applying the ethos of DeFi in AdTech!

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Ben Putley

@Benjaminputley

2 years

@AlkimiExchange is bringing Decentralised Advertising to the ~$500bn digital ad market.

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Ben Putley

@Benjaminputley

3 years

I'll be joining @exchangewire on 28/8 to discuss the future of AdTech infrastructure and the parts @AlkimiExchange and @Conste11ation will play in making it possible. Register here - $ADS $DAG $LTX

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Ben Putley

@Benjaminputley

5 months

@DreadBong0 @AlkimiExchange Thanks for the kind words!

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Ben Putley

@Benjaminputley

2 years

I'm very excited to be speaking on a panel at the @iGamingSummit . I'll be talking all things Metaverse and Gaming and the opportunities for advertisers $ADS $DAG $LTX

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Ben Putley

@Benjaminputley

11 months

Pioneering Sustainability Partnerships: 🌿🌐 #SustainableAds @AlkimiExchange $ADS

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Ben Putley

@Benjaminputley

2 years

Today ISBA have released their latest findings on ad transparency; an update from their initial research undertaken in 2020. Publishers still only receive 57% of advertising spend. $ADS

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Ben Putley

@Benjaminputley

11 months

How is @AlkimiExchange different from a Centralised Ad Exchange? @adamchorley 👇

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Ben Putley

@Benjaminputley

3 years

We are live! $ADS $DAG $LTX

Uniswap Interface

Swap or provide liquidity on the Uniswap Protocol

app.uniswap.org

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Ben Putley

@Benjaminputley

2 years

TCF is a requirement to work with the world's largest advertisers and publishers. @ChandruNarayana and team have worked relentlessly to build the required features for us to be eligible to join this list.

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Ben Putley

@Benjaminputley

2 years

@AlkimiExchange have been developing our state channel for the last 18 months setting the stage to revolutionise the way that advertising happens online bringing more transparency, performance and improving your experience online. $ADS

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Ben Putley

@Benjaminputley

1 year

At Alkimi we are making it easy for publishers and advertisers to onboard themselves into Web3 using their existing buying tools. Integrating with Powerlinks is testament to that. $ADS

Alkimi Exchange

@AlkimiExchange

1 year

Ahead of our AMA we are pretty excited to announce our new integration with @PowerLinksAds This integration "represents the first step towards creating a new, transparent and highly efficient programmatic landscape,” says Kevin Flood, CEO at PowerLinks.

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Ben Putley

@Benjaminputley

2 years

Very big news for adoption of web3 - $ADS $DAG $LTX

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Ben Putley

@Benjaminputley

3 years

Today is a big day for the Alkimi Team. $ADS $DAG $LTX #wearealkimists

Alkimists — It’s Distribution and IDO time.

Firstly, the whole team would like to thank everyone for their support and interest in Alkimi Exchange. We couldn’t have done it without…

alkimiexchange.medium.com

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Ben Putley

@Benjaminputley

8 months

@AlkimiExchange Awesome to see the developments over the last year - getting very excited about the continued adoption in 2024 $ADS

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Ben Putley

@Benjaminputley

3 years

Decentralisation can solve a number of issues in digital advertising. I did a Q+A with Exchange Wire to discuss the impacts. $ADS $DAG $LTX

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Ben Putley

@Benjaminputley

1 year

Everything you need to know about @AlkimiExchange nodes $ADS

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Ben Putley

@Benjaminputley

2 years

A great day of meetings in Dubai @altifbrown @BenJorgensen @ManiThawani $DAG $ADS $LTX

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Ben Putley

@Benjaminputley

11 months

Our direct connections with publishers lead to lower fees for advertisers; how? Watch the video below @AlkimiExchange $ADS

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Ben Putley

@Benjaminputley

11 months

The importance of meeting the market where it's at. $ADS @AlkimiExchange

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Ben Putley

@Benjaminputley

2 years

@BrianOBeirne1 The custom consensus is essential for @AlkimiExchange to run a programmatic ad auction

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Ben Putley

@Benjaminputley

9 months

Don't trust, verify. $ADS

ads_direct:"alkimiexchange.com|"*

Well-Known resources for: ads_direct:"alkimiexchange.com|"*

well-known.dev

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Ben Putley

@Benjaminputley

2 years

@AlkimiExchange provides a marketplace for programmatic advertising, the buying and selling of ads using real time bidding. We talk about it a lot but it's not obvious what it actually is.

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Ben Putley

@Benjaminputley

8 months

Alkimi Launches Mainnet: bringing $600 billion industry On-Chain

Alkimi, the world’s first decentralised ad exchange, has exited beta and now has advertisers and publishers buying and selling inventory through its blockchain-based programmatic platform

cointelegraph.com

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Ben Putley

@Benjaminputley

3 years

Good Morning Alkimist's - we had a great chat with @AndrewMorsy on the current state of the digital advertising ecosystem and how Alkimi Exchange can realise the application of blockchain. Stay tuned for the episode!

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Ben Putley

@Benjaminputley

3 years

Bad advertising broke the internet; fix the internet with $ADS

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Ben Putley

@Benjaminputley

9 months

Thank you @KinessoUK - thoroughly enjoyed being involved in this panel $ADS

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Ben Putley

@Benjaminputley

2 years

TCF v2.0 supports increased consumer transparency and choice on how and where their data is used by advertisers. This is core principle of @AlkimiExchange and a big moment in the development of our state channel.

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Ben Putley

@Benjaminputley

2 years

We’ve been joined by @AlExTheAlkimist at Alkimi HQ for the birthday celebrations this week $ADS $DAG $LTX

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Ben Putley

@Benjaminputley

3 years

Oops $ADS $DAG $LTX

Europe’s Move Against Google Analytics Is Just the Beginning

Austria’s data regulator has found that the use of Google Analytics is a breach of GDPR. In the absence of a new EU-US data deal, other countries may follow.

www.wired.com

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Ben Putley

@Benjaminputley

3 years

If you’ve been wanting to know more about what we are building at @AlkimiExchange this is the video you’ve been waiting for! $ADS $DAG $LTX

Alkimi Exchange

@AlkimiExchange

3 years

We’re delighted to announce our new brand video 👊 Alkimi explained in 90 seconds. Bad advertising broke the internet, let's fix it with $ADS #adtech #blockchain #programmatic #defi #advertising #wearealkimists

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