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Jen Profile
Jen

@BackseatVC

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product @stripe crypto. also working on underrated takes on the creator/passion economy (join the discord!) and @justinkan 's youtube/tiktok/nfts

Joined December 2017
Don't wanna be here? Send us removal request.
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@BackseatVC
Jen
3 months
Today, we announced that @stripe will allow merchants to accept crypto payments...again - this time with stablecoins! Coming to you this summer, so let us know if you're interested!
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@BackseatVC
Jen
3 years
In just 6 months, I worked with @justinkan to grow his YouTube channel to 130,000+ subs! I know that quite a few founders and VCs who also want to start creating on YT Definitely not an expert, but here are some of the key ideas and things that I learned that helped us grow:
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@BackseatVC
Jen
3 years
Do I know any founders who are raising their first round (angel or pre-seed) and are interested in an untraditional fundraising process? DM me and tag them!!
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@BackseatVC
Jen
2 years
Is there a YC for web3? Curious who will fill the space identifying the top, high-signal web3 startups It looks like right now, it's probably startups who have raised from the top web3 venture firms and the backgrounds of the founders
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@BackseatVC
Jen
4 years
Did anyone else just learn that the same company does @LoganPaul 's Maverick Club, @nelkboys ' Send Club, and @mikemajlak 's upcoming private community? --> Basically for creator-labeled communities/Patreons
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@BackseatVC
Jen
3 years
Imagine if there was a @LambdaSchool model for Solidity/smart contract developers The company could have students paying back via their income or equity in whatever project they're building And could double as a crypto VC
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@BackseatVC
Jen
2 years
A talented friend of mine (background is McKinsey, PE, but also product / eng experience) is looking for a new job in crypto/web3! She's hoping to join in a chief of staff / strategy / bizops role, ideally at a Series A or later stage company. Who should she talk to?
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@BackseatVC
Jen
3 years
A friend of mine is raising $$ for their esports startup! They've had great traction with 6,000 bookings in the last 6 months with 50% MoM growth They filled 65% of their round and are looking for strategic investors to join Who should they talk to?
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@BackseatVC
Jen
3 years
Now with 1300+ members and inspired by Means of Creation by from @ljin18 and @nbashaw , I started a @Discord community to bring anyone interested in the creator/passion economy space together! I've made new friends, gathered cool insights, so join here!
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@BackseatVC
Jen
2 years
Super excited to share what I've been working on recently: @Stripe 's new fiat-to-crypto onramp! As a web3 developer, you can embed the onramp in ~10 lines of code right inside your dapp, wallet, NFT marketplace, etc! BIG thank you to the team and all of our pilot partners! 💙
@stripe
Stripe
2 years
Introducing a customizable and embeddable fiat-to-crypto onramp: .
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@BackseatVC
Jen
3 years
. @MrBeastYT is giving away $10,000 to a random person in the Good Time Clubhouse room with @aarthir and @sriramk ! Says it's because he wants to keep things spicy OMG WUT AHHH
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@BackseatVC
Jen
4 years
Just a short while ago, inspired by Means of Creation by from @ljin18 and @nbashaw , I started a @Discord community to bring anyone interested in the creator/passion economy space together! I've made new friends, gathered cool insights, so join here!
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@BackseatVC
Jen
3 years
Drop culture becoming ubiquitous. So what's next? I think it'll be "seasons," which is a time boxed experience that is longer than a drop, but still has an expiration date
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@BackseatVC
Jen
3 years
A few folks have been asking me how I built the creator economy community, so I figured I'd share my top 3 tips for building an engaging community! :) Here are just a few of the tips that I've learned from my experience 👇
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@BackseatVC
Jen
3 years
1. Treat content like a product: I'm all about experimenting, so think about your audience like users and content formats like the product
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@BackseatVC
Jen
3 years
First message I've ever got from @justinkan was about wontons lol A year ago today, I sent Justin a DM about how I could work with him on content and I'm so grateful that he took a chance on me to start his YT and TikTok 🥺🥺
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@BackseatVC
Jen
4 years
@chachovaladez Tiger balm 🙏
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@BackseatVC
Jen
3 years
. @justinkan and I have some BIG announcements coming out this week! Stay tuned 😏
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@BackseatVC
Jen
3 months
3.3 MILLION views?! 🤯 Thanks for all the love yesterday! Which merchants do you think we should be talking to about turning on stablecoin payments this summer?
@collision
John Collison
3 months
Crypto is back. @Stripe will start supporting global stablecoin payments this summer. Transactions instantly settle on-chain and automatically convert to fiat. Join the waitlist and watch the demo (h/t @Solana ) from Sessions.
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@BackseatVC
Jen
4 years
Watching @garrytan 's interview @blakeir from @LudlowVentures . Some key takeaways: 1. Reached out to VCs to break into the industry out of college. Interned at @SpaceX in 2012 before people really knew about it. Invest your time if you don't have $$$
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@BackseatVC
Jen
3 years
"Our lives were changed by pressing publish" In our Clubhouse room today, @ColinandSamir announced that they're starting Publish, a new company to educate the next generation of creators Newsletter first, then courses for creators --> extension of their content into products
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@BackseatVC
Jen
3 years
Guess who passed the 5M total views on YouTube mark? Your favorite founders favorite founder and aspiring vlogger with the good hair, @justinkan !! Wooo, thanks for all the support everyone! 🙏
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@BackseatVC
Jen
3 years
We know that we can't make Twitch content forever, but that drew in the audience that we built a relationship with. Now these are all the content formats that we've built to last: -Storytimes -Startup advice -Life advice -OnlyFriends -Roasting startup pitches -Vlogs -Shorts
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@BackseatVC
Jen
3 years
You're going to see more and more investors get into creating content and/or media arms The demand for video editors, podcast producers, social media strategy, and anything production related who also love tech and startups is wild
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@BackseatVC
Jen
3 years
"A lot of bleeding between art and ComicCon collector culture" @garyvee in talking about the NFT space
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@BackseatVC
Jen
3 years
What's your advice for someone making major life decisions? Any mental models that are useful?
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@BackseatVC
Jen
3 years
LA Photo Dump #1 featuring my favs, @airrack , @ZackHonarvar , @bykateward , @YesTheory , @launch_house , and of course @justinkan 🥺 Believe it or not, Justin and I finally met IRL after working together for like 7 months lol
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@BackseatVC
Jen
3 years
Are you interested in minting an NFT? Here are some best practices that I learned from minting Certified Justin Kan Stories aka @justinkan 's YT video NFTs (These are the tips that I wish I knew going into it LOL)👇
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@BackseatVC
Jen
3 years
Okay hear me out: @stir for NFTs Basically, as a creator who collaborates with another creator on an NFT, how can I split the revenue and the royalty from reselling easily so it automatically just goes to everyone's ETH wallets?
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@BackseatVC
Jen
3 years
A lot of platforms, like Clubhouse and Twitter, are enabling tipping and other kinds of creator monetization But what if you could handle all of your money as a creator from one account? The same account for receiving tips from CH, brand deal $, and Shopify merch sales 👀
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@BackseatVC
Jen
3 years
Creator-market fit is something that has to be maintained and can cause creator burnout due to the pressures of upkeep (from @ljin18 ) It's like the creator version of technical debt
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@BackseatVC
Jen
3 years
In the past year, I've noticed this change in YouTube where the algo isn't punishing creators for trying different types of content, unlike the past where creators would create second channels to try out experimental content This means don't be afraid of experimenting
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@BackseatVC
Jen
3 years
It would be a lot of fun if YouTube allowed creators to customize thumbnails for different types of their audience Kinda like how Netflix changes the thumbnail depending on your user behavior
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@BackseatVC
Jen
4 years
Is back? 👀 Breaking the news that I've been working w/ @justinkan on his new @YouTube channel! We've got exciting videos about , Twitch, startups, VC, + more. Launching 1/28! Don't miss out and subscribe!
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@BackseatVC
Jen
3 years
OMG this is huge! Congrats @stir ! Love seeing your always creators first mindset pay off
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@BackseatVC
Jen
3 years
Been thinking about how to share more of what I've learnt from building communities If you were to take a course on how to build communities, what would you want to learn?
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@BackseatVC
Jen
3 years
Tempted to do another giveaway for the @fractalwagmi fam for getting the community to 80K... @AuroryProject , would you be down? 🥺
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@BackseatVC
Jen
3 years
How do you experiment? As an MVP, we'd try content ideas on Twitter/TikTok first to see what the audience is resonating with (even if the audiences are slightly different) Also, make sure you talk to your audience in the comments and messages to see what they're vibing with
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@BackseatVC
Jen
3 years
Omg this is so cool! 👉 "Jen...the founder of a popular creator economy community on Discord." I never thought that starting a community would lead to so many things, such as a small quote in a NYT article. Our little corner of the internet is on the map! Ty @TaylorLorenz 🥺
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@BackseatVC
Jen
3 years
omg i love her @crypto_coven
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@BackseatVC
Jen
3 years
In the spirit of the @MrBeastYT Clubhouse room, I went back and edited my thumbnail for our new video for @justinkan YT channel, which comes out Thursday! 🤞 Here's the sneak peek, and go sub if you haven't already:
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@BackseatVC
Jen
3 years
2. Figuring out what type of content you put out: The key thing to remember is that your first piece of content doesn't have to dictate the rest of your content.
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@BackseatVC
Jen
3 years
These tips probably mainly apply to the niche of founders and VCs who are looking to start on YouTube and honestly is just a stream of consciousness of my latest thoughts. I think I'm missing a lot, so let me know if I should write up another thread on this lol
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@BackseatVC
Jen
3 years
Just finished up a chat with @jlouderb , who leads @VidCon ! Here's a part of list of creator economy startups that he finds cool: - @pearpopofficial - @Unilingo_HQ - @PapercupAI - @stir - @dynascore - @ChannelMeter - @trykarat - @HiHoVideo - @racket100 - @rally_io
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@BackseatVC
Jen
4 years
"Are you learning or earning [at your job]? Ideally, it's both." - @garrytan
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@BackseatVC
Jen
3 years
I went grocery shopping and came face to face with this 👇 HODL NOODLE 🍜
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@BackseatVC
Jen
3 years
Paraphrased a bit, but I 100% love what @ljin18 said on Clubhouse just now: ~Creators aren't immune to financial pressures, and consumers need to step up to realize the value that they're providing to society
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@BackseatVC
Jen
3 years
3. Make sure you know what your goal/mission is: For us, it's creating content that is inspirational, educational, and gives the audience a behind-the-scenes look to Justin's experiences.
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@BackseatVC
Jen
3 years
Omg, our little creator economy community isn't so little anymore! Almost at 2K members!!
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@BackseatVC
Jen
3 years
Now with 1300+ members and inspired by Means of Creation by from @ljin18 and @nbashaw , I started a @Discord community to bring anyone interested in the creator/passion economy space together! I've made new friends, gathered cool insights, so join here!
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@BackseatVC
Jen
3 years
Play to your strengths here! What have you gotten questions about constantly? What's asymmetric info do you know that other people don't? For Justin, it was behind-the-scenes stories behind Twitch, especially when they were selling Twitch to Google/Amazon.
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@BackseatVC
Jen
3 years
6. Figure out if you're a personality-based or idea-based creator to use that to pick your style: For Justin, he's definitely a personality-based creator because his personality is a feature and not a bug in his videos. cc: @ColinandSamir for their framing
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@BackseatVC
Jen
3 years
MetaMask as a checking account Coinbase as a savings account
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@BackseatVC
Jen
3 years
I regularly check 5 emails accounts lol Is this normal?
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@BackseatVC
Jen
3 years
Yesterday, I landed in LA! Got some cool @justinkan collabs and people to meet IRL this week!!
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@BackseatVC
Jen
3 years
OMG @justinkan just hit 50K on YouTube exactly 8 weeks after we launched the channel! Go subscribe because we got way more videos coming soon for you all:
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@BackseatVC
Jen
3 years
Word on the street is OnlyFans is poaching engineers from FANG with $$$ offers Fun facts: - All hiring happens via subsidiaries - OF's top creator earns $20M per year with 143 posts - Grew from 60K creators in 2019 to 1M in 2020 - Growing > 100K users/day
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@BackseatVC
Jen
3 years
4. Thumbnail, title, but also first 5-30 seconds: To figure out what style your thumbnail should be, get some inspiration from other creators who inspire you. Think of multiple titles as options and try to think about what language your audience would use to describe your video
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@BackseatVC
Jen
3 years
If you're building in crypto, you gotta just ship This space moves so quickly, so it's doubly important to get your product out to your community to get feedback and iterate
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@BackseatVC
Jen
3 years
If I were YouTube, I'd bring back YouTube Inbox, but instead of focusing on messaging, I'd let creators use it to: - Engage with their fans and build free/paid communities - Message subscribers who win giveaways w/ secure ways to give contact info
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@BackseatVC
Jen
3 years
Omg I hit 3K followers! Also wow, look at all those 8s🥠 Means a lot that hopefully some people find what I say on here valuable...or at least somewhat interesting lol
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@BackseatVC
Jen
3 years
Is there a "Yelp/Glassdoor" for DAOs? I feel like a lot of people want to join a DAO, but for those that have a token gated entry, it's tough to get a sense of the vibe Most people would ask a member to describe their experience, but this way, it'll be more transparent
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@BackseatVC
Jen
3 years
I feel so lucky that I come across so many great founders and startups in the creator economy, plus it seems like they're always hiring! So if you're a product person, engineer, designer, sales, biz dev person, etc looking for a job, DM me and I might have some suggestions!
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@BackseatVC
Jen
3 years
So apparently early Feb 2020, @garyvee pulled @MrBeast , @LoganPaul , and "billionaires" into a call to convince them to buy CryptoPunks And MrBeast bought 8 of them, which 20-30x, and then rolled that $$ into @veefriends 👀
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@BackseatVC
Jen
3 years
It was my birthday recently, so I returned to my food blogging roots and made myself a cake Literally cannot believe that this time last year, I barely started on Twitter, Discord was 1 month old, and the Justin wonton DM just happened 😛 So thankful for all of you!!
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@BackseatVC
Jen
3 years
Guess what?! We have a creator economy job board curated by myself and your (hopefully) favorite creator economy community Thanks to the @Pallet_HQ team for helping me get this out! Let's keep growing this space that we love and get some folks hired!
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@BackseatVC
Jen
4 years
Watching @blakeir and @reedjd_ interview @Nadeshot from @100Thieves on Creator Economics. Some key takeaways: 1. "The entire goal for 100T is I want this brand and company...to be the definition of pop culture within gaming."
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@BackseatVC
Jen
3 years
This is important because when the numbers aren't going well, if you're creating content that you like creating, it'll help you through the slow times
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@BackseatVC
Jen
3 years
Very very interesting... Creators use YouTube to build an audience that some convert to paying subscribers to private content and Netflix is basically doing the exact same for their anime content
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@BackseatVC
Jen
3 years
Imagine if as a creator on YouTube, you could choose to be paid in cash or Google stock or a mix of both 🤯
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@BackseatVC
Jen
3 years
Huge news, threads are available on Discord now 👀
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@BackseatVC
Jen
3 years
@justinkan Non-fungible fungi 👀
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@BackseatVC
Jen
3 years
Then, make sure you iterate on your first 5 and first 30 seconds to make that part the most engaging pieces of the video. All of this will help with average view duration and click-through rate.
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@BackseatVC
Jen
3 years
5. Engage with other creators in your space: Leave kind comments and engage with other creators in the same space. Hopefully, that could even lead to collabs, which really help put you on the map
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@BackseatVC
Jen
3 years
I was talking to a team of co-founders today and asked them at the end, "What do you need help with? Like product feedback, recruiting help, intros, or anything?" And they said, "no one has asked us that before!" That's wild to me 🤯
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@BackseatVC
Jen
3 years
Because that's the case, I spent a lot of time creating the vibe for Justin via the editing. He's chill and funny, so we always think about how we can incorporate memes, Silicon Valley clips, thought bubbles, captions to break up the educational content
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@BackseatVC
Jen
3 years
How it started and how's it going! Glad you ended up knocking @ColinandSamir 's socks off!! Congrats @MaxLowenthal !! Soo proud of you! I've been waiting to write this tweet for months
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@BackseatVC
Jen
3 years
Reply with a company that you think isn't a part of the creator economy and I'll try to see if I could come up with a way for them to break in 👀 (All in good-natured fun and brainstorming)
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@BackseatVC
Jen
3 years
B2C --> C2C = Creator to Consumer
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@BackseatVC
Jen
3 years
Imagine if @squarespace , @Wix , or @WordPress launched a NFT site template where NFT creators can drag and drop to spin up a site Template elements could include: - Connect to wallet - Mint button - Traits - Roadmap - Gallery - FAQ - About - Team
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@BackseatVC
Jen
3 years
A friend of mine is looking for a new Ops job in the creator economy! They've helped content creators build infrastructure to support tens of 1000s of fans, have experience scaling Ops teams in big tech, and love gaming+crypto Which startups should they talk to?
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@BackseatVC
Jen
3 years
Members of our Creator Economy Community have been taking it upon themselves to host in person meetups! So far, there's been events in NYC, SF, and UK!! Thank you for all the members who are such an awesome and active part of the community!
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@BackseatVC
Jen
3 years
A friend of mine started a stealth health tech company that is going to be raising their seed soon They have a some big players in healthcare as angels, but they want to raise from tech angels as well Who should they be talking to?
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@BackseatVC
Jen
3 years
. @FaZeClan going public via a SPAC for $1 billion and now Cocomelon getting bought for $3 billion To put into perspective, YouTube sold to Google for $1.65B and Twitch sold to Amazon for $970M
@Lucas_Shaw
Lucas Shaw
3 years
New: The owner of YouTube's biggest kids channel has sold to a private equity-backed group for $3 billion. I interviewed the CEO of @MoonbugKids , as well as @KevinMayer and @TomStaggs . (Talks previously reported by others. The deal is now done.)
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@BackseatVC
Jen
3 years
WE JUST HIT 100K IN THE @fractalwagmi !! This means: - We grew the Discord from 0 to 100K in a little bit over a week BEFORE Fractal even launches - We're doing the largest airdrop in @solana history - wagmi I can't thank the Fractal community enough for getting us here ❄️
@BackseatVC
Jen
3 years
24 hours later and WE'RE ABOUT TO HIT 100K This growth is literally wild! It's amazing what an engaged community can do web3 and gaming about to take over...starting with @fractalwagmi hehe
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@BackseatVC
Jen
3 years
If you're looking for a podcast to subscribe to on YouTube, you gotta check out @thequestmedia and get us to 5K!
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@BackseatVC
Jen
2 years
So proud of this team 💙 Today, @fractalwagmi announced a $35M seed round led by AMAZING investors It's been super cool to be a part of this amazing community and just know that you're all still early Blockchain gaming is bringing the next generation of gamers into crypto
@fractalwagmi
fractal
2 years
we have good news. read on 👇 tldr: we raised $35m from incredible crypto investors & stoke is high at Fractal HQ
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@BackseatVC
Jen
3 years
Square and Stripe for creators space aka @getjuice and @usestir heating up 🔥 "I've never seen two pretty best friends" haha
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@BackseatVC
Jen
3 years
Imagine if someone built an extensible, developer-friendly search for messages that platforms can use Ideally, with not too many lines of code, you can finally magically search your DMs in Twitter, Discord, and Messenger 10x easier
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@BackseatVC
Jen
3 years
Surprise! I've been helping @nbashaw + @danshipper build the new @Every community This Tuesday, Nathan and @nateliason will be discussing crypto during these turbulent times, a spicy convo that you don't want to miss If you're a paid sub and want an invite, email jen @every .to
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@BackseatVC
Jen
3 years
Li's teaching creators how to be angel investors! This is very cool and hopefully not only will creators feel good about angel investing, but also take these skills to evaluate which equity-based partnerships/brand deals with companies makes the most sense
@ljin18
Li Jin
3 years
The best angel investors of this generation will be creators @atelierventures will help them get started with learning, community, and deal flow
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@BackseatVC
Jen
3 years
This just makes the content authentic and relatable, which makes it easier for an audience to build a relationship with the creator.
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@BackseatVC
Jen
3 years
If you're truly building a community, seeing members make connections with other members is gold! 1 signal that this is happening? When people start tagging other members when they know a topic is relevant to them Makes me so happy when I see that 🥰
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@BackseatVC
Jen
3 years
So proud that @justinkan 's YouTube channel reached 10K subs after 18 days! Thank you all for the support🥺 Go sub if you haven't already to claim your virtual "here before 50K" bragging rights lol:
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@BackseatVC
Jen
3 years
Okay, what if Spotify used the technology that other companies use to power ads to intelligently serve us our music based on: - Time of day - Weather - Location - Interests - Speed (highway vs city) It would be kinda creepy and kinda cool lol
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@BackseatVC
Jen
3 years
Always creators first
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@BackseatVC
Jen
3 years
Why do some communities end up going silent? Few hypotheses: - People got busy/overwhelmed and couldn't find value - People come in, extract value, but instead of giving back, they take that value and leave - Community manager gets overwhelmed moderating/seeding it with value
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@BackseatVC
Jen
3 years
In the past year, I've learned a lot and get a lot of questions about building and growing an engaged community, so... I want to combine my interest in web3 and community to help others doing the same, so I'm putting together a small group chat for web3 community builders!!
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