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Ben Heath Profile
Ben Heath

@BHeathMarketing

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Digital Ads Expert | Over $50M in managed ad spend. Tweets and threads about the Meta ads and Google ads platform.

Joined July 2019
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@BHeathMarketing
Ben Heath
1 year
10 powerful visuals about life and mindset: 1.
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@BHeathMarketing
Ben Heath
5 years
If you haven't tried using Facebook slideshows ads in your campaigns... You are missing out BIG time! I have just released a detailed video that shows you exactly how to create Facebook slideshow ads that convert: #facebookads #facebookslideshowads
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@BHeathMarketing
Ben Heath
5 years
Did you know you can work out whether Facebook Ads will work for your business before you run them?! Here’s how... #facebookads #instagramads #facebook #advertising #marketing #socialmediamarketing #socialmedia #ads #promotion #DigitalMarketing
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@BHeathMarketing
Ben Heath
1 year
The data we've been waiting for. Are Facebook Ads dying? I spent 10 hours reading Meta's Q1 report so you don't have to. Here's a simple video breakdown:
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1 year
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1 year
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1 year
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1 year
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1 year
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@BHeathMarketing
Ben Heath
1 year
9 Hard Truths You Need to Accept (if You Want to be a Millionaire):
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@BHeathMarketing
Ben Heath
1 year
The biggest Facebook Ads change in 10 years. Here's why the new app is such amazing news for advertisers (and how YOU can benefit):
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@BHeathMarketing
Ben Heath
1 year
63 copywriting tips to INSTANTLY get more clicks with Facebook ads:
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@BHeathMarketing
Ben Heath
1 year
7 Secrets professional FB ad guys don't want you to know. If you’re looking for a breakthrough in your ads. Read this...
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@BHeathMarketing
Ben Heath
1 year
10 Myths You’ve Been Told About Facebook Ads (That Are Complete Lies): 1. The only way to succeed with Facebook ads is with video.
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@BHeathMarketing
Ben Heath
1 year
That's a wrap! If you enjoyed this thread: 1. Follow me @BHeathMarketing for more of these 2. RT the tweet below to share this thread with your audience
@BHeathMarketing
Ben Heath
1 year
10 powerful visuals about life and mindset: 1.
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@BHeathMarketing
Ben Heath
1 year
7 years ago I dropped out of university without any plans. Today I have: • 7-figure Facebook Ads agency • 187k member Facebook group • 176k Youtube Subs Here’s 9 crucial lessons I learned the hard way (that’ll make you a better entrepreneur):
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@BHeathMarketing
Ben Heath
1 year
I quit university to be an entrepreneur. 10 years later I have a 7-figure Facebook ads agency. Here’s 10 bits of advice I wish I’d had back then (that’ll help you follow the same path):
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@BHeathMarketing
Ben Heath
1 year
The number 1 thing holding back your Facebook ads: Crafting a winning offer. Here’s how to craft offers so good people will be begging to buy:
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@BHeathMarketing
Ben Heath
1 year
I’ve built a 7-figure FB ad agency with no prior experience. If I lost it all tomorrow, I’d know exactly what to do. Here’s your playbook to go from 0- $10,000 with facebook ads in 30 days: - Beginners Guide -
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@BHeathMarketing
Ben Heath
1 year
Facebook ads are always changing. But in 2023 I've found a few that strategies are working incredibly well. Here are 5 secrets & strategies I'm using to make more money with Facebook Ads:
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@BHeathMarketing
Ben Heath
1 year
I’ve spent over $50,000,000 on Facebook ads. So I know a thing or two. Here’s the honest truth about the future of Facebook ads (and how your business could massively benefit):
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@BHeathMarketing
Ben Heath
1 year
How to do Facebook Ads for local businesses. The right way... 🧵
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@BHeathMarketing
Ben Heath
1 year
I’ve spent over $50m on Facebook ads over the last 6 years. Here’s how to structure your Facebook Ad campaigns (to get incredible results):
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@BHeathMarketing
Ben Heath
1 year
10 simple tips that’ll dramatically improve your Facebook ads conversion. I’ve spent $50M in Facebook ads learning these. Today, you get them for free:
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@BHeathMarketing
Ben Heath
1 year
The exciting new way to run Facebook Ads. Here's everything you need to know (plus how to benefit from this strategy):
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@BHeathMarketing
Ben Heath
1 year
How to steal customers from your competitors using Facebook Ads: (Only use this if you like making money)
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@BHeathMarketing
Ben Heath
1 year
The Ultimate Facebook Ads Targeting Tutorial in 2023: (Video Thread)
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@BHeathMarketing
Ben Heath
1 year
The Sneaky Setting That RUINS Facebook Lead Ads (And How To Fix it):
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@BHeathMarketing
Ben Heath
5 years
If your Facebook ad campaigns aren't delivering the results you want... that's probably because you're making at least 1 of these 5 Facebook ad mistakes. In this video I show you how to stop jeopardizing your Facebook ad campaigns: #facebookadmistakes
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@BHeathMarketing
Ben Heath
1 year
Biggest Facebook Ads Update NOBODY WANTED: Why did they do this??
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@BHeathMarketing
Ben Heath
1 year
I’ve built a 7-figure Facebook ads agency. Spent over $50 Million dollars in ads. Here’s 7 things I wish I’d know when I first started (that’ll help you grow MUCH faster):
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@BHeathMarketing
Ben Heath
1 year
Never run Facebook Ads without targeting? Here's why you could be leaving money on the table:
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@BHeathMarketing
Ben Heath
1 year
1. The Key Highlights
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@BHeathMarketing
Ben Heath
1 year
What flour, eggs, and clicks all have in common. And how they’ll help you print money with Facebook Ads:
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@BHeathMarketing
Ben Heath
1 year
2. Get Dirty Stop wasting time trying to learn everything before you start. You won't. The best teacher is experience, so jump in, get your hands dirty, and learn as you go.
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@BHeathMarketing
Ben Heath
1 year
3. Don't Chase Perfection Your product, your website, your plan... none of it needs to be perfect to start. Get to 'good enough' and then launch. You can improve along the way.
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@BHeathMarketing
Ben Heath
1 year
5. Sales Over Everything Don't get lost in the "build it and they will come" mentality. They won't. You need to learn how to sell. If you can't bring in customers, your business is nothing more than an expensive hobby.
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@BHeathMarketing
Ben Heath
1 year
4. Get Rid of Your Ego Your customers don't care about your fancy degree or your previous title. All they care about is if your product or service solves their problem. So, focus on them, not on yourself.
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@BHeathMarketing
Ben Heath
1 year
Want to grow organically on Facebook? Use Reels. They’re getting 5-10x more organic views than regular posts. How long will that last? No idea. But I wouldn’t wait too long to try.
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@BHeathMarketing
Ben Heath
1 year
1. Ditch the Safety Net Your comfy 9-5 job? That's your biggest enemy right now. It's too comfortable. It's holding you back. If you want to get serious about this, you need to give yourself no other option but to succeed.
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@BHeathMarketing
Ben Heath
1 year
4. Important lesson for everyone
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@BHeathMarketing
Ben Heath
1 year
9. Forget Work-Life Balance In the beginning, there will be no balance. Accept it. You'll need to live and breathe your business. It's not forever, but it is necessary in the beginning.
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@BHeathMarketing
Ben Heath
1 year
A friendly reminder that you can see the ads your competitors are running with Facebook ad library. You can also see how long those ads have been running for. (Any that have been running 3 months or more are probably doing very well)
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@BHeathMarketing
Ben Heath
1 year
6. Get Paid First Don't build anything until you have customers willing to pay for it. Too many entrepreneurs build products nobody wants. Get paid first, then build.
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@BHeathMarketing
Ben Heath
1 year
7. Cut the BS Networking Don't waste time networking with people who can't help you directly. Focus on building relationships with customers, potential partners, or mentors who can directly impact your business.
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@BHeathMarketing
Ben Heath
11 months
Just launched a new Facebook ad campaign. Results are ridiculous. Less than £10 cost per lead for customers with an average LTV of £400,000. A reminder that an irresistible offer plus a massive LTV is unstoppable.
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@BHeathMarketing
Ben Heath
9 months
Do you want to get more Instagram followers? Did you know there is a better way to get followers than boosting posts via Instagram? The best strategy is to run a traffic campaign and at the ad set level, set the destination as your Instagram profile.
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@BHeathMarketing
Ben Heath
1 year
Find your competitors online: • Adspy • Vidtao • Pipiads • Ads Library • Creative Centre Tear apart their funnels. Mimic them. Then tweak until they work for you.
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@BHeathMarketing
Ben Heath
1 year
How to optimise your Facebook ads (In order of priority): • Offer • Targeting • Format • Creative • Headline • Primary text • CTA • Description Bookmark this one.
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@BHeathMarketing
Ben Heath
1 year
8. Kill Your Bad Ideas That idea you love but isn't working? Kill it. Fast. Don't get emotionally attached to your ideas. The market decides what's good, not you.
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@BHeathMarketing
Ben Heath
1 year
Meta ads 'recommendations’ aren’t always there to help you… Think smart. Sometimes they’re there to make you spend more money.
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@BHeathMarketing
Ben Heath
5 years
Looking for successful Facebook ad examples to copy in 2019? Well, in this video I give you 6 very successful Facebook ads that we've created for our clients in a number of different industries: #successfulfacebookads #facebookads #facebookadexamples
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@BHeathMarketing
Ben Heath
2 years
Priority list for Facebook ads optimization: - Offer - Targeting - Ad Format - Ad Creative - Headlines - Primary Text - CTA - Description
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@BHeathMarketing
Ben Heath
1 year
When I was new to Facebook Ads the biggest ROI came from learning: • Copywriting • Offer creation • Human psychology Understand how people buy and you’ll never struggle to make sales.
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@BHeathMarketing
Ben Heath
1 year
New accounts don’t have to start with traffic campaigns. You can run sales & lead campaigns from the start. The results won’t be amazing until you collect data. But there’s no reason to waste money on a traffic campaign.
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@BHeathMarketing
Ben Heath
1 year
Never run identical Facebook ad campaigns alongside each other. They’ll compete with each other and end up being more expensive.
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@BHeathMarketing
Ben Heath
1 year
You’ll get rich focusing on your customers. You’ll stay poor focusing on your competition. Focus on the things you can change.
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@BHeathMarketing
Ben Heath
1 year
PSA: You won’t become a Facebook ads expert overnight. It takes time and effort to learn. Don’t expect miracles.
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@BHeathMarketing
Ben Heath
1 year
Eye catching ads contain: • Controversial takes • Relevant questions • Shocking facts or statistics • Your unique mechanism • Their biggest pain Don’t be afraid to stand out.
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@BHeathMarketing
Ben Heath
1 year
If you want your ads to convert better: • Sell the benefits • Poke at the pain points • Speak directly to the reader Good copy is important.
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@BHeathMarketing
Ben Heath
1 year
Replace overused words with power words: ❌ Trustworthy ✅ Fool-proof ❌ Remove ✅ Eliminate ❌ Quickly ✅ Instantly
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@BHeathMarketing
Ben Heath
1 year
2. What that means for Facebook ads
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@BHeathMarketing
Ben Heath
1 year
Need inspiration for your Facebook ads? Here’s where you should look: • Adspy • Bigspy • Ads library Never be short of ideas again.
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@BHeathMarketing
Ben Heath
11 months
Has your Facebook ad account been disabled even though you haven't broken the rules? Unfortunately, the automatic ad account disabling process Meta uses is terrible and can incorrectly disable ad accounts.
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@BHeathMarketing
Ben Heath
1 year
Facebook ads aren’t dead. Your ads are just bad. There’s companies making millions of dollars using the Meta ads platform. Don’t use ‘Facebook is dead’ as an excuse for not improving yours.
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@BHeathMarketing
Ben Heath
1 year
That's a wrap! If you enjoyed this thread: 1. Follow me @BHeathMarketing for more of these 2. RT the tweet below to share this thread with your audience
@BHeathMarketing
Ben Heath
1 year
9 Hard Truths You Need to Accept (if You Want to be a Millionaire):
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@BHeathMarketing
Ben Heath
1 year
When writing your ads. Cut any unnecessary words. If they’re not useful. Cut them. Easy to read = easy to buy.
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@BHeathMarketing
Ben Heath
1 year
Objections are selling points. Write down every objection you hear. Then address those objections in your ads.
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@BHeathMarketing
Ben Heath
6 months
Facebook ad account disabled? Do this
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@BHeathMarketing
Ben Heath
1 year
Facebook ads are like cake. You need all the ingredients in the right quantity: • Great copy • Obvious CTA • No brainer offer • Correct targeting • Eye catching visuals Forget an ingredient and your cake won’t rise.
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@BHeathMarketing
Ben Heath
10 months
Has your Facebook ad account been disabled even though you haven't broken the rules? Unfortunately, the automatic ad account disabling process Meta uses is terrible and can incorrectly disable ad accounts.
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@BHeathMarketing
Ben Heath
1 year
I learned more in 12 months of starting a business, than I ever learned from University. Dropping out was the smartest decision I've ever made.
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@BHeathMarketing
Ben Heath
1 year
Before trying Facebook ads, do yourself a favour. Learn the fundamentals of copywriting and persuasion. Your conversion rates will soar and your time to profitability will shrink.
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@BHeathMarketing
Ben Heath
1 year
I have already heard of people getting Facebook ad accounts reinstated (after months of trying) because they signed up for Meta Verified. That's promising.
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@BHeathMarketing
Ben Heath
1 year
Where you’ll make the biggest gains: (In order) The Offer Your Targets Ad Design Ad Visuals Headlines Core Message Call to Action Description
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@BHeathMarketing
Ben Heath
1 year
Don’t guess. Test. That’s the only way you’ll get higher converting ads.
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@BHeathMarketing
Ben Heath
11 months
Don’t take advice on Facebook ads from people that haven’t had massive and repeated success with Facebook ads.
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@BHeathMarketing
Ben Heath
1 year
Where to do audience research: • Reddit • Quora • Forums • Youtube • Amazon • Competitors ads • Facebook groups Don’t just pick one. Mix it up to get better data.
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@BHeathMarketing
Ben Heath
1 year
Poor copy focuses on: • Feature list • Product specifics • Attempted coolness • Company credentials Effective copy demonstrates: • Delivered benefits • Pain point resolution • Enhanced life quality • Customer transformation
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@BHeathMarketing
Ben Heath
1 year
You don’t need videos to succeed with Facebook ads. High quality images are just as powerful when done right. Of course quality will always win.
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@BHeathMarketing
Ben Heath
11 months
People overly focus on Facebook ads targeting because they want that to be the problem. They want targeting to be the problem, because changing it would be a simple solution. Here’s the thing, it’s probably not your targeting… The problem is probably your product, offer or ad
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@BHeathMarketing
Ben Heath
1 year
The best time to scale your Facebook ads? When they are comfortably profitable. Not before.
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@BHeathMarketing
Ben Heath
1 year
2/ People buy an easier life. Sell them on it with these words: > Easy > Instant > Simple > Fast acting No one buys a pain killer that takes 24 hours to work
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@BHeathMarketing
Ben Heath
1 year
Most successful marketers I know: - Aren’t geniuses - Don’t have a formal marketing education - Didn't inherit millions They are regular people who aren’t afraid to make mistakes. If you believe you can get there… And don't try to do it in the next 90 days… You will.
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@BHeathMarketing
Ben Heath
11 months
Your Facebook ads budget should have nothing to do with audience size. Spending $5 a day on a 100 million person audience is fine.
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@BHeathMarketing
Ben Heath
1 year
Common Facebook ads mistake: Don’t get overly specific with your targeting You’ll end up with small audiences and underwhelming results. Sometimes broader is better.
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@BHeathMarketing
Ben Heath
1 year
Most people can’t create profitable Facebook Ads. But many of them are making simple mistakes. I’ve spent over $50M on Facebook ads. Here are 7 Facebook ad mistakes you don’t know you’re making:
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@BHeathMarketing
Ben Heath
11 months
Health tip for business owners: After you launch a new ad campaign, go for a nice long walk. Hitting refresh 87 times is not good for you.
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@BHeathMarketing
Ben Heath
11 months
Everyone is anxious about everything all of the time. How does your product/service relieve some of that anxiety? Put that in your marketing.
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@BHeathMarketing
Ben Heath
1 year
Facebook is prioritising on-platform funnels. You get better results. They get more data points.
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@BHeathMarketing
Ben Heath
1 year
Money goes where attention flows. Your job is to stand out from your competitors. Not blend into the background.
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@BHeathMarketing
Ben Heath
1 year
Steal your competitor's ad strategies with Facebook's ad library. They wouldn’t be running ads for more than 3 months if they weren’t profitable.
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