Andi Perelman Profile Banner
Andi Perelman Profile
Andi Perelman

@AndiPerelman

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Following
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Now entering a new era of Andi. Founder & CEO, Atalanta Marketing. Former @penguins Vice President, Marketing and Digital. 👩🏻‍💻

Pittsburgh, PA
Joined January 2012
Don't wanna be here? Send us removal request.
@AndiPerelman
Andi Perelman
4 years
So I have some news... 😁
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@AndiPerelman
Andi Perelman
6 months
New achievement unlocked 🔓 I, a millennial, have been at the same company for over ten years!
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@AndiPerelman
Andi Perelman
7 years
Just landed in Vegas with a plane full of Penguins fans. We land and someone loudly shouts “Let’s Go Pens.” Cheers ring throughout the plane (which is actually coming from Chicago). This is going to be an awesome game tomorrow night.
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@AndiPerelman
Andi Perelman
3 years
🐐🐐🐐🐐 🐐🐐🐐🐐 🐐 🐐 🐐 🐐 🐐 🐐 🐐🐐🐐🐐 🐐 🐐 🐐 🐐 🐐 🐐 🐐 🐐🐐🐐🐐 🐐
@Capitals
Washington Capitals
3 years
🐐🐐🐐🐐 🐐 🐐 🐐 🐐 🐐🐐🐐🐐 🐐 🐐 🐐 🐐 🐐🐐🐐🐐
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@AndiPerelman
Andi Perelman
2 months
After 10 years, 3 months, and 17 days, my time with @penguins has drawn to a close. In the wake of significant organizational changes, I stand at a pivotal moment, bidding farewell to a major life chapter - one that was filled with passion, dedication, & unforgettable memories.
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@AndiPerelman
Andi Perelman
5 years
Well, this was incredibly awkward to tweet.
@penguins
Pittsburgh Penguins
5 years
Congratulations to Penguins Senior Director of New Media, @AndiPerelman , on being named a "Rising Star" by @bizjournals . The list honors a group of younger executives that have an impact on how business is done in communities across the nation.
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@AndiPerelman
Andi Perelman
4 years
Phil Kessel
@CBC
CBC
4 years
What's something that FEELS Canadian but isn't?
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@AndiPerelman
Andi Perelman
5 years
Unlike seemingly everyone I follow, I... Didn’t get married this decade. Didn’t have any babies this decade. Didn’t get a dog this decade. But I circumnavigated the globe, bought a house, and got two Stanley Cup rings though. I did pretty okay.
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@AndiPerelman
Andi Perelman
2 years
It’s time.
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@AndiPerelman
Andi Perelman
5 years
For any social media managers who need to hear this: you can’t make everyone happy. You are not pizza.
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@AndiPerelman
Andi Perelman
3 years
On July 23, 2005 my mom wrote me a note at sleep-away camp. She knew exactly what I wanted to hear about 😂
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@AndiPerelman
Andi Perelman
5 years
Today’s mail: 1. Sage 2. Note: “Y’all seem to be having problems with injuries lately. If this happens to accidentally catch fire, smolder, and someone were to go on a walk around the arena to exorcise some evil spirits, it would all be coincidental, yes?” Anyone have a match?
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@AndiPerelman
Andi Perelman
5 years
Flight attendant: Is there a doctor on this flight? Dad: *nudging me* that should've been you. Me: Not now, Dad. Dad: Not asking for a social media director to help, eh? Me: Dad, there's a medical emergency happening right now. Dad: Go see if live tweeting it will help.
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@AndiPerelman
Andi Perelman
2 years
In case Twitter breaks, just want to remind everyone of this all-time great tweet.
@emalkin71geno
Evgeni Malkin
13 years
just read that the tomato - fruit?? true?
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@AndiPerelman
Andi Perelman
4 years
😂
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@AndiPerelman
Andi Perelman
5 years
A few things to avoid if you want to work in sports (a thread): 1. Saying ‘hell no’ to looking at job listings. 2. DMing your potential future employer ‘goodnight ily’. 3. Promising endless persistence, and forgetting to follow through after less than five days. #smsports
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@AndiPerelman
Andi Perelman
5 years
And what did you do on your lunch break today?
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@AndiPerelman
Andi Perelman
6 years
Vegas wins the WCF. Engelland turns to Fleury to see if he should touch the trophy. Fast forward. Washington defeats Tampa and win the Eastern Conference. Ovechkin turns to Orpik to see if he should touch the trophy. I think the Pens just officially killed that superstition.
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@AndiPerelman
Andi Perelman
5 years
Gold medalist @KendallCoyne on competing in the Skills Comp: “My first impression was, ‘I can do this’. Speed is my strength. I was a little nervous, but I knew it was a moment that was going to break a lot of barriers & would change the perception and show support to our game.”
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@AndiPerelman
Andi Perelman
6 months
Okay, I’m happy for the Steelers and all, but did you see this video? 🥹
@penguins
Pittsburgh Penguins
6 months
Lining up as the @DICKS Junior Starter is VERY important business.
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@AndiPerelman
Andi Perelman
4 years
If you are one of the people tweeting jokes about Jack Johnson after the birth announcement for his baby boy... It’s not funny, it makes me sad, and I don’t want to read your hot takes.
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@AndiPerelman
Andi Perelman
7 years
😘🏆
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@AndiPerelman
Andi Perelman
5 years
Happy #SchultzChug -iversary 🍺
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@AndiPerelman
Andi Perelman
5 years
PSA: Working in social can be difficult. Last week Rust tumbled into the boards and left practice briefly. He returned and the update was “he is fine.” When I got the roster that night, he wasn’t on it. We posted the lineup. And then I got this message on Facebook. Be better.
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@AndiPerelman
Andi Perelman
2 years
Writing this tweet almost broke my brain.
@penguins
Pittsburgh Penguins
2 years
Sidney Crosby's brain before his third goal: There is a force pushing perpendicular to the boards, but there is also a frictional force parallel to the wall. This friction force changes the momentum and exerts a torque on the puck.
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@AndiPerelman
Andi Perelman
4 years
Looks like I should be worried too 😂
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@penguins
Pittsburgh Penguins
4 years
Tristan Jarry on Alex Letang: "He was telling everyone he was going to take their jobs eventually. It was fun." MC of @PensInsideScoop : "Is he going to take your job too?" Jarry: "I hope not, but he did threaten me."
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@AndiPerelman
Andi Perelman
6 years
I am safe, but heartbroken. Heartbroken for the victims and their families, but also because now people will feel unprotected in a place that should feel like a safe haven - somewhere people can go for community & guidance. Tree of Life Synagogue is in my thoughts and prayers.
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@AndiPerelman
Andi Perelman
4 years
A moment of reflection isn’t enough. That’s it. That’s the tweet.
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@AndiPerelman
Andi Perelman
3 years
Guys, all this Crosby milestone content is going to be A W E S O M E. Super impressive compilation of content from across the organization. I can’t wait for everyone to see it all. And now that it’s mostly drafted and ready to launch to the world, I’m going to bed a happy lady!
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@AndiPerelman
Andi Perelman
5 years
Best sports video producers, as voted by the #SportsSummit19 community: 1. @ClemsonFB 2. @GamecockFB 3. @MiamiDolphins 4. @Chargers 5. @Cubs
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@AndiPerelman
Andi Perelman
3 years
Still making bad jokes for my favorite team 8 years later 😂
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@AndiPerelman
Andi Perelman
6 years
Spoiler for those who don’t click links: Sid said he’d househunt for the Cullen family. He also offered to drive Schultz to the plane on his first road trip. Can confirm - 87 is a first-rate human.
@penguins
Pittsburgh Penguins
6 years
You know: Sidney Crosby is an exceptional talent on the ice - he's a humble, team-oriented guy, with incredible work ethic. You might not know: Sid is just as exceptional off the ice. Believe us, you'll want to read this:
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@AndiPerelman
Andi Perelman
7 years
Re: White House tweets I see the disappointment, pride, disbelief, and praise. I'm reading it all. And I'm passing along everything.
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@AndiPerelman
Andi Perelman
5 years
When you go from 6 viewable columns on @TweetDeck to 15... Me: I have so much room for activities! The first person to walk by and see my monitor: “This is a physical representation of hell.” 🤷🏻‍♀️ #smsports
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@AndiPerelman
Andi Perelman
3 years
Thank you for this, @instagram . -Every social manager
@instagram
Instagram
3 years
We’re excited to finally launch this feature. 😊✨ You can now post photos and videos (under one minute) in a 💻desktop💻 browser directly to Instagram.
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@AndiPerelman
Andi Perelman
5 years
Little girls with dreams become strong women with vision. 💪
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@AndiPerelman
Andi Perelman
6 years
Working in social media can be stressful - long hours, high expectations, and when you make a mistake everyone knows. But most of the time, it’s awesome. Happy Social Media Day. #SMDay
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@AndiPerelman
Andi Perelman
5 years
Happy hockey season! 🏒
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@AndiPerelman
Andi Perelman
3 years
On January 15, 2014 the Penguins posted this photo on Instagram. On January 16, 2014 I started working for the Penguins. To this day, this photo is the most liked Instagram post on our account. More than Cup content... everything. It has always been a mystery. Anyone know why?
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@AndiPerelman
Andi Perelman
1 year
82 posts were sent from the Penguins on trades and signings this season… 55 of them were from July 1 until today. A few were posted from a bday pool party… Some were from UMD while picking up my cousin… and one was on the way to book club. Smiling through them all 😃
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@AndiPerelman
Andi Perelman
6 years
My favorite part of the Dads’ Trip? All the behind-the-scenes Dad jokes and fatherly moments. Here are some of my faves: 1. Mr. Kuhnhackl insisting to buy me ice cream. “The cookie one is so good.” 2. Mr. Cole being concerned I didn’t have a jacket in the cold.
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@AndiPerelman
Andi Perelman
5 years
Some stats from today's #SportsSummit19 : 1. Videos that are less than 1 minute drive 97.5% more replies. 2. Questions start conversations. If you ask a question, it will get 85% more retweets, 85% more replies, 25% more impressions, 26% more positive reaction.
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@AndiPerelman
Andi Perelman
5 years
🥇 @KendallCoyne on more women competing in the Skills Comp: “I think the NHL took that stance. They made that statement. I was fortunate to be a part of a lot of people pushing for it - a lot of hard conversations. I’m thankful for the opportunity. I think it went pretty well.”
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@AndiPerelman
Andi Perelman
6 years
One more year! 😉
@penguins
Pittsburgh Penguins
7 years
You've been warned. This video will hit you straight in the feels.
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@AndiPerelman
Andi Perelman
3 years
My first season at the Penguins, I fought for my Bubbe, who passed away from breast cancer when I was young. A few years ago, I started fighting for her daughter, my Aunt. This year is the first year fighting for my Grandpa too. Cancer sucks. #HockeyFightsCancer 💜
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@AndiPerelman
Andi Perelman
2 months
…I am deeply honored to have worked with so many brilliant coworkers and friends over the years. While the path forward is uncertain, I'll embrace it with optimism and an open mind. As one door closes, a window opens. Onward and upward to a new and exciting era.
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@AndiPerelman
Andi Perelman
6 years
Well, I just met @PenguinsJesus in the intermission. That has to be a good sign, right? 🙏
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@AndiPerelman
Andi Perelman
3 years
Women belong in sports. I’ve met great friends, incredibly talented hockey players, and some of the most creative marketers I know from being a part of the hockey community. #HerHockey
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@AndiPerelman
Andi Perelman
3 years
Electric
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@AndiPerelman
Andi Perelman
7 years
It's pretty amazing to watch USA Women's Soccer support the USA Women's Hockey team in their fight for fair wages. #BeBoldForChange
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@AndiPerelman
Andi Perelman
3 years
Oh, did something big happen yesterday? 😉
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@AndiPerelman
Andi Perelman
5 years
The top women’s national teams are competing less than 30 minutes from my house. My Dad is Canadian. My mom is American. I’m both. So, 🇨🇦 or 🇺🇸, you ask? The best women’s hockey players in the world are competing in my city. That’s a win-win.
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@AndiPerelman
Andi Perelman
3 years
Women belong in sports. If anyone is giving you a hard time with that idea, My DMs are open and I’m ready to fight alongside you. Let me know how I can help. #NGWSD | #StrongerWithSports
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@AndiPerelman
Andi Perelman
5 years
Best sports creative, as voted by the #SportsSummit19 community: 1. @ChicagoBears 2. @ClemsonFB 3. @MiamiDolphins 4. @OhioStateFB 5. @RamsNFL
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@AndiPerelman
Andi Perelman
5 years
June 11, 2017 was an awesome day. Happy Cup-iversary. 🏆
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@AndiPerelman
Andi Perelman
3 years
It’s the ✨partnership✨for me. Spending more time scrolling and coming up with wild ideas for @tiktok_us is now an (even more) legitimate part of my job. #smsports | #SportsBiz
@penguins
Pittsburgh Penguins
3 years
We are proud to announce a partnership with @tiktok_us . It is the first of its kind with a professional hockey team. Details:
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@AndiPerelman
Andi Perelman
6 years
Working on a lot of offseason reports... Here’s one stat that really surprised me: The @penguins gained more Twitter followers this season (Sept. 1, 2017 - today) than the Golden Knights. Unreal.
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@AndiPerelman
Andi Perelman
5 years
Doing social things (and taking a quick pic) at the #StadiumSeries .
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@AndiPerelman
Andi Perelman
2 years
Women belong in sports… duh! #NGWSD
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@AndiPerelman
Andi Perelman
4 months
RIP Jake’s Shakes.
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@AndiPerelman
Andi Perelman
6 years
Some people drink champagne or beer out of the Stanley Cup... The first and only time I drank out of the Cup, @ICole28 hooked me up with some coffee. ☕️ I’m definitely going to miss the two social media superstars with huge personalities who got traded yesterday.
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@AndiPerelman
Andi Perelman
4 years
Gracing your feed with some wholesome content. 😊
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@AndiPerelman
Andi Perelman
3 years
When I was a kid, going to Pens games with my family was ‘my happy place’. These days, I watch my computer most of the game. That being said, last night the energy from the arena was palpable. The magic is still here. And tickets are still available for Tuesday’s game 😉
@penguins
Pittsburgh Penguins
3 years
TAKE A BOW, PITTSBURGH PENGUINS!
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@AndiPerelman
Andi Perelman
5 years
NHL Girl Gang takes Oracle Park! ⚾️
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@AndiPerelman
Andi Perelman
2 months
Over the past decade, I have undergone substantial personal growth - and so have the Penguins. When I joined the team in January 2014, the social media landscape and the Penguins' marketing department looked nothing like what it grew to be. I am immensely proud of what we built…
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@AndiPerelman
Andi Perelman
6 years
if you then you don’t don’t love deserve me at my me at my
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@AndiPerelman
Andi Perelman
4 years
Work from home just leveled up. 👩🏻‍💻
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@AndiPerelman
Andi Perelman
5 years
#LetsGoPuns 🤷🏻‍♀️
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@AndiPerelman
Andi Perelman
7 years
One of the best, both on and off the ice. We'll miss you in Pittsburgh, Flower. #MerciFleury
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@AndiPerelman
Andi Perelman
2 years
Best available seat on my @SouthwestAir flight was next to a man wearing a Tom Wilson jersey… couldn’t trust it. Now I’m a couple extra rows back.
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@AndiPerelman
Andi Perelman
5 years
Empowered women empower women. Today and every day I’m inspired by the NHL Girl Gang 💪 #InternationalWomensDay #IWD2019 #BalanceForBetter
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@AndiPerelman
Andi Perelman
3 years
🎶 all by myseeellllff 🎶 Miss you, Penguins fans. I would have loved to see everyone’s reaction to today’s Party Hard surprise. I hope everyone is staying safe, healthy, and is enjoying cheaper beers at home.
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@AndiPerelman
Andi Perelman
4 years
Make me proud, Pennsylvania.
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@AndiPerelman
Andi Perelman
5 years
The last “Sidney” the Penguins acquired worked out pretty well. We thought we’d give it a try too. 🐧 Welcome to the team, @sydney_blackman !
@sydney_blackman
Sydney Blackman
5 years
After two amazing years with @usahockey and @usahockeyntdp , I will be joining the New Media team at the @penguins in May. Thanks to everyone who made these past two years so incredible! Now #LetsGoPens
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@AndiPerelman
Andi Perelman
6 years
ANNOUNCEMENT: 30 days until Penguins hockey! 🐧 If anyone has any brilliant ideas for media/creative day, tweet now or forever hold your peace.
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@AndiPerelman
Andi Perelman
3 years
Mask on and phone in hand. Ready for hockey season.
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@AndiPerelman
Andi Perelman
5 years
In case anyone was concerned, I am home safely and I survived six Penguins goals in the 3rd period.
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@AndiPerelman
Andi Perelman
6 years
Fun fact: Guentzel & Crosby came to our room on creative day at different times... I was convinced I wouldn’t remember which way Jake turned, so I had both players turn both ways. @EthanMansberger killed it w/ the edit. Especially keying out those green gloves! Oops. #smsports
@penguins
Pittsburgh Penguins
6 years
And the assists on the Kessel goal go to... Batman (Crosby) and Robin (Guentzel).
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@AndiPerelman
Andi Perelman
4 years
So here’s a tweet I managed to write before 8:00AM 🤨
@penguins
Pittsburgh Penguins
4 years
@NHL So basically, It's a win-win-win-win-win-lose situation 🏆 Or a win-win-win-win-lose-lose situation Or a win-win-win-lose-lose situation Or a win-win-lose-lose situation Or a win-lose-lose situation Or a lose-win situation 🥇 Or a lose-lose situation
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@AndiPerelman
Andi Perelman
5 years
📱🚲🔥 #SMWNYC
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@AndiPerelman
Andi Perelman
4 years
Yesterday my dad turned 60. In August, he planned to go on a safari in Africa with my mom and some friends. Because of the pandemic, the trip was canceled. Today, we surprised him with a hometown ‘safari’ (a drive through the zoo with decorations, cake, and Lion King tunes) 🙂
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@AndiPerelman
Andi Perelman
4 years
My dad just got this notification... I would like everyone to know that it upsets me.
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@AndiPerelman
Andi Perelman
5 years
The best part of my job is stories like this.
@E60
E60
5 years
With her kidney function down to 7% @ksowatsky3 took a leap of faith, and @penguins nation responded.
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@AndiPerelman
Andi Perelman
5 years
I brought in my childhood computer monitor as a prop for this video shoot on creative day. By the time we were done, we disrupted every other set with our noise and my monitor was in four pieces. 😂
@penguins
Pittsburgh Penguins
5 years
We promise '90s night will be better than '90s internet. Use code 'FRIDAY' for up to 45% off gate prices for select games (including '90s night on March 3):
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@AndiPerelman
Andi Perelman
7 years
Another Media Day in the books! And if Sid and Geno are excited to see the content, I can't wait to see the fan reaction. 👍 #SMSports
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@AndiPerelman
Andi Perelman
4 years
“She wasn’t looking for a knight. She was looking for a sword.” -Atticus 💪
@penguins
Pittsburgh Penguins
4 years
A woman designed today's IceTime cover. A woman ran Coach Sullivan's media availability. A woman sent this tweet. Today we recognize a few of the many talented women who don't take the ice, but help the Penguins organization thrive every day. Happy #InternationalWomensDay
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@AndiPerelman
Andi Perelman
6 years
No, I’m not best friends with Sidney Crosby.
@Mantia
Louie Mantia, Jr.
6 years
What‘s something that seems obvious within your profession, but the general public seems to misunderstand?
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@AndiPerelman
Andi Perelman
5 years
Fuck cancer.
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@AndiPerelman
Andi Perelman
4 years
I don’t know where I am, but I know I’m having a great time with my Dad on the Dads’ Trip. 😂
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@AndiPerelman
Andi Perelman
4 years
I know it was 2009 and Twitter was still new... but this tweet haunts my dreams. I’m so glad it can be redeemed as we start live tweeting 2009 Stanley Cup Final games next week. See you Monday at 7:00 PM for Game 3.
@penguins
Pittsburgh Penguins
15 years
Pens defeat Wings 2-1 to win the Stanley Cup!!
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@AndiPerelman
Andi Perelman
8 years
How is this my life? #StanleyCup
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@AndiPerelman
Andi Perelman
5 years
PLAYOFF DRAMA! 😱
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@AndiPerelman
Andi Perelman
3 years
Hockey 🔜
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@AndiPerelman
Andi Perelman
6 years
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@AndiPerelman
Andi Perelman
5 years
🤔 How could I have missed it if... I posted it?
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@AndiPerelman
Andi Perelman
2 years
I have started writing this tweet 10 times and nothing is good enough. I am so freaking excited to cover/watch/mini mic this event.
@penguins
Pittsburgh Penguins
2 years
The best of women's hockey is coming to Pittsburgh! From Beijing to the Burgh... and ready for a 'Rivalry Rematch' 🇺🇸🇨🇦 Learn more:
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@AndiPerelman
Andi Perelman
5 years
Pittsburgh Theme Night + Sid’s return = New Media’s Super Bowl.
@penguins
Pittsburgh Penguins
5 years
All of Pittsburgh:
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