B2B business owners - If you're considering or have tried cold email with limited success this is for you.
Last week I spoke with
@andrehaykaljr
about what I do differently to consistently book qualified calls on my clients calendars.
Go check it out:
If you're using cold email to generate leads, the new Outlook and Google changes are causing up to a 70% decrease in booked calls
My team and I use a checklist to ensure low bounce rates and avoid getting blacklisted
Comment 'send' and I'll DM it to you
*Must be following*
95% of people using cold email fail to get any responses from their email scripts.
I signed 4 clients and generated $11,394 in revenue within 5 days using the same script.
Comment "script" and I'll DM it to you.
*Must be following*
Cold Email is DEAD
Thatโs what people who suck at it keep saying
Yet I consistently book 10-20 qualified sales calls every month for all my clients
Here are the top 10 reasons why your cold emails are flopping:
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@Codie_Sanchez
Grinding through my 20s to get as many diverse kinds of experiences as I can under my belt, so I can live my best life in my 30s.
Great list!
If you're an agency owner making $2-5k/month trying to scale to consistent 5 figures, using cold DMs is the fastest way to kill your business.
In order to scale, you don't need more volume, you need people who will pay you a premium price.
Those people arenโt scrolling through
@AlexHormozi
You can literally master any skill for free on the internet. But, people would rather watch reels, than spend a few hours learning each day.
If you are not winning with all these resources, you only have yourself to blame.
โผ๏ธ B2B Business Owners โผ๏ธ
Over the past 3 months Iโve generated $70k+ for myself and my clients via cold email
Iโm looking for a few established B2B business owners who I can share the exact strategy I've used
Comment โB2Bโ and Iโll DM it to you
*Must be following*
Cold email is not dying out
You just a have a mindset deficit
If you can't persist through the scarcity, NGMI
I see 10+ people everyday in
@clientascen
making 5 figures from cold email
If you recently quit cold email...
It's a you problem
Not making money from cold emails?
One of these things could be the reason why:
1. Not enough volume
2. Misalignment between your offer and ICP
3. Long scripts
4. No personalization
5. Poor deliverability
6. No follow-ups sequence
7. No use of lead magnets
Adjust these
A cold email is nothing more than a simple 5-step funnel:
1) Subject line โ open
2) Open โ headline
3) Headline โ body text
4) Body text โ CTA
5) CTA โ reply
Stop overcomplicating it.
The purpose of cold email outreach:
โ initiate a conversation
โ spark genuine curiosity and interest
โ guide prospects towards a sales call
โ aggressively sell your service to get peoplesโ money as quickly as possible
Don't spend more than 5 minutes on your cold email subject lines
Just make them look like an internal email:
- Thoughts, {{first_name}}?
Keep it simple and spark curiosity
Do you have an offer that nobody is interested in?
Chances are, youโre missing a key element thatโs keeping prospects from buying.
Here are the 4 main ingredients to build no-brainer offers:
1. Quantifiable End Result (QER)
- what are they getting from this?
2. Timeframe
-
Cold Email is DEAD
Thatโs what people who suck at it keep saying
Yet I consistently book 10-20 qualified sales calls every month for all my clients
Here are the top 10 reasons why your cold emails are flopping:
๐งตTHREAD๐งต
Writing cold emails is Easy
Rule 1: Get straight to the point
Rule 2: Keep it simple and direct
Rule 3: Donโt go beyond 50 words
Rule 4: Have clarity on these 3 points
Why should I open it?
Why should I read it?
Whatโs my next step?
Follow these and youโre ready to hit send
Charging $3k/month seems insane until you get on the phone with someone who makes $200k/month.
Then you realise how little it is.
Stop selling to brokies.
Start selling to rich people and successful businesses.
Building organic traffic sources is important
Building inbound funnels is important
Building a personal brand is important
But itโs not necessary
Your business can easily reach $50k/month without ever tweeting on X
How?
Cold Email
Cold Email is extremely Powerful
You can easily land 10-20 qualified calls every month using this 8-step guide:
1. Set up custom domains
2. Warm up email account inboxes
3. Identify your ICP
4. Build a targeted lead list with verified emails
5. Write hyper-personalized
My first business attempt was an SMMA
I spent 2 years crafting the โperfectโ plan to ensure it wouldnโt fail, and it still flopped
For my current agency, it took less than 6 months to plan, launch and sign several clients
The plan will never be perfect
You just have to start
Itโs very easy to get stuck in an endless cycle of planning and researching
Iโve been there
It might be necessary at first
But after a certain point, itโs pure procrastination
You need to test your ideas in the real world to see how the market responds
You donโt have to stick to one niche.
I work with clients across multiple niches.
Suitability isnโt solely determined by the niche.
I analyse each business individually to see if theyโre a good fit.
If theyโre B2B with a proven process, I can book them 10-20 calls per month.
@FlakPhoto
Always envisioned AI as the invisible magic that makes products more efficient or allows them to do things they couldn't before.
The keywords being: invisible and hidden
The more startups will blatantly sell products purely based on "AI features" the more annoying it's going
95% of businesses utilizing cold email in 2024 are doing it wrong.
Itโs no coincidence that theyโre booking less than 10 appointments monthly for themselves or their clients.
Instead of focusing on creating perfect lead lists and scripts, here's what I found to be the most
I used to think cold DMs were the way to go because my previous mentor told me so.
Turns out I couldn't scale past my first 3 clients because I literally didn't have any more time.
Thank God I stumbled across Cold Email.
Changed my business forever.
@Codie_Sanchez
"Advice from billionaires is rarely useful" - someone finally said it.
If you want true progress, you are better off learning from someone who is a few steps ahead of you.
You'll never sign a client if the level of achievement they expect to gain is less than 5x what they pay.
And if you canโt maintain 5x return for them, they'll typically churn.
Morning routines are overrated.
In the army, I had only 5 minutes to:
- wake up
- make my bed perfectly
- freshen up, brush my teeth and shave
- unlock my weapon and get out on the field
So don't tell me you need 2 hours and a 20-step routine to start your day.
@mindfulmaven_
People come and go... that's life unfortunately
Being able to live through these ups and downs is crucial because there are times where it's gonna get lonely
You can write the absolute best cold email ever.
But itโs worthless if the prospect doesnโt open it.
Steal my 5 best-performing subject lines thatโll guarantee your emails get opened:
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If your cold email doesn't mention how you can help someone:
- Sign more clients
- Make more money
- Save time or money
- Grow their business
- Make their services more valuable
Chances are they aren't going to care about what you have to say.
@Codie_Sanchez
Winners will win with or without you.
Losers will find a way to lose with or without you.
It's not you, it's their mindset. And your solution or you can't always change that.
Cold Email is Powerful
You can easily book 20 qualified calls per month using these 7 steps:
1. Set up custom domains
2. Warm up email accounts
3. Identify your ICP
4. Build a targeted lead list
5. Write a 2-step email sequence
6. Optimize Calendly
7. Launch your campaign
I have a feedback process for everything I do in my business
I ask for feedback on:
-Lead lists
-Email copy
-Onboarding
-Calls I book for clients
The amount of feedback I receive from my clients directly impacts how effectively I can refine my service
Always ask for feedback
If your cold email doesn't mention how you can help someone:
- Sign more clients
- Make more money
- Save time or money
- Grow their business
- Make their services more valuable
Chances are they aren't going to care about what you have to say.
Most agency owners who say "cold email doesn't work for me" almost always have:
> a sales problem
> an offer problem
> a strategy problem
> an audience problem
Like bruh, stop blaming the method and start solving those problems first.
You've been lied to about reaching your first $10k/month...
It's not about paid ads
It's not about posting daily
It's not about more cold DMs
It's all about reaching people who will pay you a premium for your services on a predictable basis
How can you do this?
Cold email
Landing your first client is always the toughest
It can take several months or even a year
But once you hit that milestone, everything changes overnight
You feel unstoppable
Suddenly, landing another 10 clients doesn't just seem possible
It feels inevitable
Use these 4 subject lines to steer away from the overused โQuick questionโ pattern:
1. Thoughts, {{first_name}}?
2. {{company_name}} / / {{your_company_name}} - intro
3. Increased conversions for {{company_name}}
4. Question for {{name}}
I divide my workday into 4 segments
Each segment has a different focus
Seg 1 - Client work
Seg 2 - Outreach
Seg 3 - Planning
Seg 4 - Content
They're all equally important
This setup keeps me on track with everything and makes sure nothing ever gets left behind
I recently spoke to someone who actively works with the NBA, Warren Buffet and the NFL
He's the Founder and CEO of an 8 figure company
He's now my client
How did I reach out to him?
Cold email
Low-quality agencies:
Use the same generic, copy-paste strategies for all their clients which AT BEST produce bare minimum results
High-quality agencies:
Develop tailored strategies for each client, continuously refine them based on performance data, and aim to exceed
Cold email is like dating
Just like you wouldnโt propose on the first date
You donโt ask for money in the first email
Even though thatโs the end goal
Hereโs how I use dating principles to book 20 sales calls every month:
๐งตTHREAD๐งต
Broken Lead Gen systems will cost you hundreds of thousands in lost revenue.
Because of:
- Unpredictable lead flow
- Low conversion rates from low-quality leads
- Excessive time spent chasing leads instead of focusing on service delivery
This will keep you stuck in survival
Your dream client doesnโt care about your vanity metrics:
โDecrease in lead costsโ
โIncrease in leadsโ
โ500 likes & 20 retweetsโ
โ50% open rate and 20% reply rateโ
Your dream client only cares about one thing
How your service can make them more money
If you canโt do that,
Not making money from cold emails?
One of these things is the reason why:
1. Long scripts
2. Bad targeting
3. Poor deliverability
4. No personalization
5. Not enough volume
6. No follow-up sequence
7. No use of lead magnets
Adjust these and watch your numbers skyrocket.
If you feel like youโre not booking calls through cold email because your scripts arenโt good enough, DM them to me.
Iโll review them, tell you whatโs missing and show you how to improve - all for Free.
Sundays are just like any other day if youโre an entrepreneur
And if you actually enjoy what you do.
You canโt afford to waste 24 hours just because it's the โweekendโ.
Especially when you have a serious business to build.
Your business is a living organism - it needs your
People have become so obsessed with looking for shortcuts.
They waste countless hours searching for the easiest way to make quick cash with zero effort.
If all that time was spent on learning a valuable skill, they probably wouldโve achieved something meaningful by now.
Building organic traffic sources is important.
Building inbound funnels is important.
Building a personal brand is important.
But itโs not necessary.
Your business can easily reach $50k/month without ever tweeting on X.
How?
Cold Email.
@AlexHormozi
No one can fully comprehend how massive their true potential is unless they go on a journey to explore it.
All you've to do is show up, face every challenge, give your 100%, and just make shit happen.
Years later you'd have come so far ahead there'll be no one to compete with.
I used to think cold DMs were the way to go because my previous mentor told me so.
Turns out I couldn't scale past my first 5 clients because I literally didn't have any more time.
Thank God I stumbled across Cold Email.
Changed my business forever.
Including an unsubscribe link is damaging your email deliverability
Instead, add a disclaimer below your signature saying:
- Reply โNo Thanksโ to stop receiving our emails
This tweak increases open rates, lowers unsub rates and encourages replies improving domain reputation
Next time you get pissed off about something, just pause and ask yourself โWill this matter in 6 months?โ
9 out of 10 times, the answer is โNoโ
It most likely wonโt even matter in 6 hours
Not everything is worth your time and energy
Writing cold emails is Easy.
Rule 1: Get straight to the point
Rule 2: Keep it simple and direct
Rule 3: Donโt go beyond 50 words
Rule 4: Have clarity on these 3 points
Why should I open it?
Why should I read it?
Whatโs my next step?
Follow these and youโre ready to hit
Just landed on Twitter and thought I'd kick things off with a quick intro.
I'm Alexan, AKA "the Lead Gen Guy" and Co-Founder of Drive Through Sales.
Here to share everything I know about lead gen, sales, and all things business-related.
Also gonna be sharing insights from my
Before jumping to all sorts of conclusions about why your cold email is getting ignored
Ask yourself this simple question:
โWould I reply to my email?โ
99% of the time, the answer is โNoโ
If you wouldnโt bother replying to your own email
Then why should anybody else?
Don't spend more than 5 minutes on your cold email subject lines
Just make them look like an internal email:
- Thoughts, {{first_name}}?
Keep it simple and spark curiosity
@Codie_Sanchez
Anybody who tells you that running a business is lying.
Even running a scam is difficult. And you think running a business honestly in this economy would be easy?
@AlexHormozi
Don't be afraid to give value away for free. Most people just want to keep all their secrets to themselves. It's so important to understand the value of giving away insights and information for free. Stop holding on to all of your knowledge.
Broken Lead Gen systems will cost you hundreds of thousands in lost revenue.
Because of:
- Unpredictable lead flow
- Low conversion rates from poor-quality leads
- Excessive time spent chasing leads instead of focusing on service delivery
I joined the Special Forces when I was 18
From Day 1, they made it very clear that some things are non-negotiable
You just have to do them whether you like it or not
Your mood doesn't change the fact that the task has to be completed
And it's no different in business
The purpose of cold email outreach:
โ initiate a conversation
โ spark genuine curiosity and interest
โ guide prospects towards a sales call
โ aggressively sell your service to get peoplesโ money as quickly as possible
I divide my workday into 4 segments
Each segment has a different focus
Seg 1 - Client work
Seg 2 - Outreach
Seg 3 - Planning
Seg 4 - Content
They're all equally important
This setup keeps me on track with everything and makes sure nothing ever gets left behind
Are you sending 1000s of cold emails just for them to get left unopened?
Itโs because your subject line doesnโt generate curiosity.
Use these 3 subject lines to boost your open rates north of 70%:
๐งตTHREAD๐งต
Low-quality agencies:
Use the same generic, copy-paste strategies for all their clients which AT BEST produce bare minimum results
High-quality agencies:
Develop tailored strategies for each client, continuously refine them based on performance, and aim to exceed expectations
I used to think cold DMs were the way to go because my previous mentor told me so.
Turns out I couldn't scale past my first 5 clients because I literally didn't have any more time.
Thank God I stumbled across Cold Email.
Changed my business forever.
Controversial opinion โ I like working 10-12 hours a day
I worked long hours in the Special Forces when I was 18
I still work those same hours today
The key difference?
Iโd much rather spend 12 hours growing my business than working a 9-5 to help build someone else's dreams
@Codie_Sanchez
Exactly. You should constantly have a sense of how quickly the time is running.
Even after making so many great movies, Scorsese, in his 80s still mourns how he has no more time to tell all the stories he wants to tell.
Time will run out fast, so keep moving.
I used to be the guy who announces all his plans before even starting
That look of approval from my friends would send my ego to the moon
The endorphin rush was practically orgasmic
Like an addiction
I could just feel the success as if it had already happened
Fuck that guy
No 9-5 couldโve given me this life at 21.
Launching my own agency was the best decision Iโve ever made.
Stop playing it so safe, especially if youโre still in your 20s.
Take risks. Go all in.
Itโs so fucking worth it.
Productivity Hack:
Divide your work day into 4 segments and 3 breaks.
Assign a goal to each segment.
Example:
Seg 1 -- Deep work
Seg 2 -- Outreach
Seg 3 -- Content
Seg 4 -- Practice/Study
Itโs normal not to perform perfectly in each time segment.
- You might lose focus
-
Cold email is like dating.
You wouldnโt ask someone to marry you on the first date right?
Dating looks more like this:
- start with a smooth pickup line
- get her number
- take her to dinner
- see if you like her
- and then ask for a second date
A relationship is formed one
Cold emailing is now tougher and more unpredictable than ever.
Regulations are stricter and good deliverability is much harder to achieve.
Your ability to adapt to these changes will determine if your business survives or shuts down.