Nine partner organisations make up Aim to Sustain. Together, we seek to protect and promote sustainable shooting, biodiversity and the rural community.
The value of shooting?👇
It brings friends and communities together, helping people to enjoy the fresh air whilst at the same time keeping active.
Delivering a positive mental health boost for hundreds of thousands. Shooting's social side!👏
#WorldMentalHealthDay
Meat is a major part of a balanced diet for millions and millions of people across the UK.
We need to keep pushing back hard against this idea that all meat is bad.
Associated jobs are also vital for countless rural communities.
Eating meat must be an individual's decision.
The value of shooting?👇
It brings friends and communities together, helping people to enjoy the fresh air whilst at the same time keeping active.
Delivering a positive mental health boost for hundreds of thousands.
Shooting's social side!👏
We shouldn't be afraid to stand up for how important meat is in the diet of tens and tens of millions of people in this country.
If you choose to eat a plant-based alternative, that is your individual choice. But that should not include forcing others to do the same.
We shouldn't be afraid to stand up for how important meat is in the diet of tens and tens of millions of people in this country.
It is up to the individual whether they eat meat or not - that is a decision which should be respected.
It's estimated that at least 600,000 people shoot live quarry, clay pigeons or targets in the UK, with the total number likely to be far higher.
The value of shooting? Shooting’s social side!👏
Meat is an important part of a balanced diet for a vast number of people in the country.
We need to keep making the argument for the importance of meat and push back against this idea that all meat is bad.
A balanced diet is key - that can and does include meat.
Shooting activities generate the equivalent of 67,000 full-time jobs - that is a positive economic impact felt across the entire rural community and beyond.
The value of shooting? Boosting businesses, creating jobs, and generating countless opportunities.
Worth celebrating!👏
Celebrate the Glorious Twelfth.
With the Glorious Twelfth almost upon us, we reflect on all that the shooting community has to celebrate as the grouse season opens.
We believe that it's a person's individual choice whether they eat meat or not.
For tens of millions of people, it's a fundamental part of their balanced diet - that should be respected.
Meat is enjoyed by tens of millions of people in this country.
We want to push back against this narrative that 'all meat is bad' and highlight the important role it plays for many in a balanced diet.
We say ⬇️
Yes to individual choice, no to ludicrous 'meat bans'!
A shocking story - entirely unacceptable.
'A third of shooting businesses have had their accounts suddenly closed down, research has shown'
Dr Conor O’Gorman,
@BASCnews
- "We should not be treated as potential criminals by the banking sector"
Shooting helps to sustain countless rural communites.
Bringing money into these areas and pumping money into local businesses.
From hoteliers to local retailers.
The entire community benefits from the support of shooting - that's a contribution to celebrate!👏
"The ‘Glorious Twelfth’ is the perfect opportunity to highlight the environmental and cultural vandalism of banning an activity which delivers so much in terms of environmental, social and economic benefit"
@CA_TimB
on top form ⬇️
Ian Coghill, a life-long conservationist, has been announced as Chair of Aim to Sustain.
"Properly conducted game management is a vital force for good over vast swathes of rural Britain."
Read more reaction to Ian's appointment below:
We will continue to push back against this 'all meat is bad' narrative that is sadly gaining ground in some parts of society.
We believe that it should be a personal choice - that doesn't sound unreasonable, does it?
Glorious Twelfth.
Throughout the season and in the future, Aim to Sustain will work to promote and protect game shooting.
Find out more about Aim to Sustain and our consultation here⬇️
How many full-time jobs does the shooting community support?👇
The equivalent of 74,000.
Without shooting, a vast number of businesses and livelihoods would be lost.
That's an economic contribution worth celebrating and protecting.
Protect the future of grouse shooting.
Aim to Sustain will work to promote and protect grouse shooting, and the positive impact it has on the UK’s uplands.
Have your say on how Aim to Sustain will shape the future of sustainable game shooting
➡️
Choosing if a child eats meat is not a decision for a school, council or activist group to take.
That is up to the individual family and nobody else.
This is wrong ⬇️
The shooting community is worth £2 billion to the UK economy.
Supporting thousands of jobs and businesses.
Boosting local economies and communities.
An economic contribution to be proud of - let's talk about it!👏
"As someone who lives in Wales, we really risk losing an absolute integral part of the countryside."
Watch the full Welsh shooting consultation episode on
@fieldsportstv
⬇️
How many full-time jobs does the shooting community support?👇
The equivalent of 74,000...
We're proud to highlight such a significant economic contribution!👏
As the pheasant season begins, let's look at the economic value that the shooting community provides 👇
- It's worth £2 billion to the UK economy
- Supporting the equivalent of 74,000 full-time jobs
- Spending £2.5 billion every year on goods/services
And plenty more!👏
With more and more reports of various councils and other organisations discouraging or even banning meat, we want to reiterate our position ⬇️
Eating meat or not is entirely a decision for the individual - nobody else.
Do you agree?
We passionately believe in the importance of meat as part of a balanced diet for tens and tens of millions in this country.
It should be an individual's choice and sweeping bans should be avoided, especially when they're funded by the taxpayer.
‘Zero tolerance’ toolkits.
We have produced a suite of legally-approved clauses for contracts and agreements that can be used by game and land management businesses to show their commitment to following a ‘zero tolerance’ policy on raptor persecution.
Grouse shooting makes money for the economy, whatever PETA says -
@CA_TimB
'It also supports a healthy seasonal flow of custom for a range of other businesses; including pubs, restaurants and hotels'
Read Tim's excellent piece in full 👇
The value of shooting!👏
“We have 50 staff across the two restaurants and we would not be able to support this number of jobs if it wasn’t for the success of the grouse season and country sports in this area.”
Full excellent piece in
@anguscpress
:
Shooting is vital for many rural areas - bringing local people together in the British countryside, meaning it’s often the lifeblood for countless communities.
Helping to improve both the physical and mental health of participants.
The value of shooting!👏
Shooting supports the equivalent of 74,000 full-time jobs.
Delivering a positive economic contribution which stretches right across the UK.
Backing local businesses, economies and communities.
The value of shooting!👏
By eating game meat, you are helping to protect the British countryside.
It supports the rural community who take such good care of the land and the meat is also a sustainable food source.
If you haven't tried game before, it's time to consider it!👏
One simple way that we can all support rural communities in our area is to purchase more locally sourced food and drink.
British produce is among the best in the world and it's right there on our doorstep - we're lucky to have it and that should be appreciated.
'The truth is that grouse moors are wildlife havens whilst also protecting communities from risk of flooding and controlled burning on the moors locks in carbon and reduces wildfires yet the haters claim the opposite, in denial of the science.'
We're proud of the shooting community's contribution to the wider country and economy.
The value of shooting?
Providing economic, environmental and social benefits for millions of people.
Helping to sustain the rural way of life!👏
Millions and millions of people in our country have never tried game meat.
The potential market is vast.
Let's keep pushing the benefits, getting more and more of it on plates across the country.
Supporting rural businesses and helping to boost the UK's food security!👏
The shooting community provides the equivalent of 16,000 full-time conservation workers.
With a significant percentage of providers employing at least one paid gamekeeper whose work includes habitat and wildlife management.
An army of conservationists!👏
'Jobs will be lost, the rural economy will suffer and hands-on conservation projects overseen by the shoots will cease.'
@BASCnews
making the important arguments ⬇️
More and more, we're seeing the countryside blighted with litter.
It's an increasing problem.
Unnecessary and selfish behaviour...
The beautiful British countryside is there for all of us to enjoy - let's keep it that way and use bins or take our rubbish home with us!👏
Defra Minister Lord Benyon has rejected calls to reassess the general licence GL42.
Lord Benyon said that as a result of shoot management there is "investment that doesn’t cost the taxpayer anything but is of huge benefit to natural capital”.
The shooting community contributes billions to the economy, supporting the equivalent of 74,000 full-time jobs.
An income that runs in harmony with the rural community.
So many of us rightly enjoy the beautiful British countryside in our free time.
Without the care of the rural community, that simply would not be possible.
If you want to support the British countryside, support the rural community!👏
Meat is vital for the diets of a vast number of people in our country.
Tens of millions enjoy it on a regular basis.
That is their decision and it should be respected - any 'bans' should be rightly criticised.
'The report found that the advantages that grouse moor management brings to some of the most remote areas of the UK are vast'
Grouse moor management provides the greatest environmental, social and economic benefits ⬇️
Write up from
@CAupdates
:
Game meat is nutritious, flavoursome and sustainable.
We'd like to see more of it served in the public sector.
@BritishGame
has done fantastic work pushing for it to be served in hospitals, with trials starting.
Excellent progress, but let's aim for more!
How many jobs are supported by the shooting community?⬇️
The equivalent of well over 70,000 full-time positions.
Providing support for rural businesses in every corner of the country.
Now that is a positive economic contribution to shout about!👏
Shooting is worth £2 billion to the economy.
Sustaining local jobs, businesses and economies right across the UK.
That is an economic contribution to appreciate and celebrate - well worth shouting about!👏
Worth reposting!👏
'Breeding curlews are raising four times as many chicks on the UK’s grouse moors, compared to similar unmanaged moorland sites, a new peer-reviewed scientific study by the Game and Wildlife Conservation Trust (GWCT) has found.'
Wild Justice lose in court again.
Read the latest news about Wild Justice's failed attempt for a judicial review on “burning” in England for a second time.
Mountain hares thriving in the Peak District.
A new study involving Aim to Sustain partner organisations has highlighted the success of mountain hares on Peak District grouse moors.
Shooting supports local jobs, local businesses and local environments.
Connecting rural communities in a way that boosts the mental/physical health of thousands and thousands.
A contribution to appreciate and to celebrate!👏
“Shoots have worked closely with United Utilities for decades, this decision is an insult to all that proactive and practical work."
@BASCnews
's
@_Duncan_Thomas
making the important arguments.
"It is a travesty for practical conservation."
Fantastic news ⬇️
Six NHS hospitals will be trialling game meat on their menus over the next few months as part of a project driven by
@BritishGame
.
Using more British produce in the public sector is great to see - we will keep you all updated.
The shooting community pumps billions into the UK economy, supports a vast number of jobs and helps to sustain countless businesses.
All spread right across the country, in areas which are often overlooked.
It's a contribution which is beneficial for millions!👏
With the news of more council meat bans being proposed, we believe that it's important to push back against these absurd policies and reiterate the importance of individual choice in a person's diet.
Tens of millions of people eat and enjoy meat - that is their decision.
Hiding in the guise of environmentalism.
Attempts by Wild Justice to attack shooting in the courts are more about convenience than true environmentalism, argues BASC’s head of environment research Dr Marnie Lovejoy…
Read Marnie's blog here⬇️
By eating game meat, you are helping to protect the British countryside.
It supports the rural community who take such good care of it and it contributes to the sustainability of the land.
We want to see more and more game meat on menus across the country!🇬🇧
"If it is true they intend not to renew the lease for shooting, it will have irreversible damaging consequences for the conservation and biodiversity of our previous uplands as well as the livelihoods of rural people."
Strong arguments from
@CA_TimB
⬇️
The shooting community spends 3.9 million work days each year on conservation.
The equivalent of 16,000 full-time jobs, on habitat and wildlife management.
The environmental value of shooting!👏
The shooting community is worth £2 billion to the UK economy.
An economic contribution that supports countless communities, in all corners of our country.
Taking it away would decimate rural businesses, and even more livelihoods.
Let's appreciate the value of shooting!👏
We're relieved to see there was a big negative reaction to the most recent attempts to get meat banned in parts of the public sector.
With meat, choice is key.
Choose to eat meat, or choose not to eat meat - either is fine and that should be respected.
Keep stressing that!👏
Aim to Sustain Game Assurance is now operational!🚨
The scheme guarantees the quality of game meat for consumers through the Aim to Sustain assurance stamp, so they know that their game comes from an audited, high-quality source.
Read more 👇
The Aim to Sustain partnership took another step forward this weekend with its unveiling at the Scottish Game Fair on Friday 24 September.
Read the full story here
Defra’s response to Wild Justice.
@DefraGovUK
has confirmed that it will contest Wild Justice’s latest challenge relating to the general licence for the prevention of serious damage (GL42). Aim to Sustain will continue to support Defra’s defence.
"Grouse moor management has played a key role in creating and maintaining our upland landscape, preserving and improving heather habitat and peatland, sustaining some of our rarest plants and wildlife, and promoting biodiversity.”
From
@CAupdates
👇
Let's start the New Year with a reminder of the economic support the shooting community provides 👇
- Worth £2 billion to the economy
- Supporting the equivalent of 74,000 full-time jobs
- Spending £2.5 billion every year on goods/services
A contribution to celebrate in 2024!👏
'Game shooting saves the NHS millions every year, a report has found' 👇
Getting active in the fresh air has enormous benefits for an individual's mental and physical health.
Shooting encourages that, therefore saving the NHS millions every year!👏
Should councils be spending time, effort and resource to remove meat from menus at various council events?
Is that the best use of council time? Are there more important issues to be tackling?
We suspect that many of you reading will come to the same conclusion as us...
How many full-time jobs does the shooting community support?👇
The equivalent of 74,000...
Without shooting, a vast number of businesses and livelihoods would be lost.
An economic contribution worth celebrating!👏
'Both science and evidence are overwhelming in their support of game shooting and its associated management practices.'
Read the full
@CAupdates
letter below ⬇️
The value of shooting!👏
'Shooting is worth more than £3 billion to the UK economy each year and creates 67,000 jobs, a report has found.'
More details to come soon...
Did you know?⬇️
The shooting community supports the equivalent of 74,000 full-time jobs.
Suppliers, downstream businesses, shoot managers, gamekeepers and lots more!👏
Heather moorland is a globally threatened habitat that worldwide is rarer than rainforest. The management of the moors for grouse shooting is the only reason that these moors are thriving in the UK.
'It is not just the blatant disregard of scientific evidence, but the real-world contempt for the rural community and thousands of jobs.'
Important pushback from
@BASCnews
.
Call to action issued following Minister’s anti-shooting comments ⬇️
'Nearly 400 businesses have joined together to urge the Scottish Government to rethink “disastrous” plans to licence grouse shooting.'
@RossEwing97
👇
"If the proposed licensing scheme is introduced without amendments, then it would be disastrous"
'Lawyers acting on behalf of the UK’s largest shooting organisation today filed a claim at the High Court for a Judicial Review of Defra’s decision to fundamentally change the licensing regime for the release of game birds in certain areas of England.'
'The Countryside Alliance has made an official complaint to the BBC following its recent coverage on a reported decline in the adder population'
'There is no scientific research or evidence to support this claim.'
Read more ⬇️
How many full-time jobs does the shooting community support?👇
The equivalent of 74,000.
Without shooting, a huge number of businesses and livelihoods would be decimated.
It's an economic contribution that is worth celebrating and is worth protecting.
The game management sector contributes billions, supporting the equivalent of 74,000 full-time jobs.
A vast amount spent in businesses around the country - on travel, accommodation, clothing, food/drink and much more.
An income that runs in harmony with the rural community.
Excellent piece outlining the extensive value of grouse shooting.
'Grouse moor management supports the equivalent of 2,640 full time jobs and £30 million of revenue for the Scottish economy'
Worth reading and sharing!👇
@anguscpress
.
Happy Glorious Twelfth!
Grouse shooting's contribution to local economies, environments and communities must not be underestimated - providing a comprehensive and varied range of benefits.
That is all well worth celebrating.
A special day for our community - enjoy it!👏