Alicia Gilbert-Marshall ✨SEO Profile
Alicia Gilbert-Marshall ✨SEO

@thealiciamars

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SEO Director @TrendyMinds . Website builder. I walk in both worlds. 😅

Joined October 2021
Don't wanna be here? Send us removal request.
@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
Getting closer to my goal of $100/day 🙏
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
It's been a slow and steady crawl, but I'm proud of the effort. 💪 This is a YMYL niche, so not easy. I doubled down on keyword research, staying in my lane, targeting topics I could reasonably win, and finding (easier) related categories to expand into. Hoping to 2X by Dec 🙏
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
My site got hit (down 45%) by the most recent HCU, but it's for none of the reasons I would've thought. When I look at my data, it actually makes sense ... 🧵
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
For the first time, the monthly earnings from my website surpassed my take-home salary from my j-o-b 👀🚀
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
I did not expect to hit my goal this quickly, but this update is being very, very kind to me 👀🥹
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
10 months
Found this site while doing KW research for a side project. AI content (from Koala). Zero E-E-A-T. Barely any internal linking (some pages have no links period). On Raptive. Kudos I guess, but after getting hit by the HCU and seeing my $ cut by 60%, makes me rethink everything.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Does anyone have a content agency they like? One that actually delivers usable content that isn't 90% generated by ChatGPT? 🤔
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Absolutely hollering at this dental blog from 2019 outranking vocabulary dot com and Grammarist for this query. The next sentence after what you see in the featured snippet is "And that got me thinking about bad breath..." What are we even doing here, Google...
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
I know things are still very much in flux, but this truly has been death by a thousand cuts. Looking at WoW data, click loss is SMALL (-5 here, -10 there) per article. Position change is down 1 or 2 at most. But it's everywhere. And that's all it takes... 😡
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Growing a website is a grind and there are days I feel stagnant. It's good to let the numbers give you a reality check every now and again. 🚀
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Might hit my EOY goal sooner than expected 🙌🚀
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Anyways, my point is there is a lot of nuance to this update that I don't see discussed right now. My site is not perfect or 100% solid on E-E-A-T, but neither are 70% of the sites I'm playing musical chairs with in the SERP. 🤷‍♀️
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Last year, I decided to take my site seriously, stop relying on Pinterest for all my traffic, and give it a proper SEO strategy. The results have been incredible. This chart shows my organic traffic growth. The YoY metric is staggering to me. Hard work pays off 🚀
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@AustinLinney @fatjoedavies Exactly this! I have six years now and the things I’ve been able to do - the old me could never! Congratulations to you 👏🏻👏🏻👏🏻
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@Jack_Raines The way I did not know if this was sarcasm for a good minute 😅😅
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
Just listened to @olgazarr 's interview with @CrystalontheWeb , and honestly, the @Wix folks need to give Crystal a raise because she's SO good at hyping up the new and improved Wix 😅. I'm about ready to set up a site just to tinker with its capabilities. 👀
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@Jack_Raines Did ChatGPT write this?
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
A few clicks here and there from MULTIPLE tangentially related queries for which my page had little or minimal relevance. But multiplied many times over. So prior to the HCU, I was getting impressions and clicks for things I hadn't intentionally targeted. A LOT... 3/10
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
Me: I wonder why this article I wrote six months ago doesn’t rank well. Opens article and reads it for the first time in six months: Ohhhhh, that’s why. 🫠 Time to edit ✍️
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
Yesterday I hit an all-time record for traffic to my site! 🎉 Now if these RPMs could be less rubbish… 😒😬
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
10 months
@ConradGolly Sadly, the data is telling a story that makes zero sense right now. It feels like there are two choices: be a huge brand or spam Google with AI content.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@saintvienna I do this in reverse. I publish the supporting articles first. Those are typically easier, long-tail kw to rank for. Once I have a cluster of articles ranking well (and inter-linking), then I create the the bigger pillar and point all my now-ranking articles to it.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
I'm a little late to this party but @keywordinsights ' SERP Similarity tool is so so good. It saves me from having to toggle between tabs and presents the information in a way that I can quickly see the landscape and make decisions accordingly. 🙌
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
1. Broad queries. I would have a post targeting "Is X dangerous?" and I dropped for "What is X" or just "X" queries that I had previously had higher positions for. And I dropped to posts that specifically targeted those queries...6/10
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@olgazarzeczna @SeoPalmer Love how your video calling him out is one of the first things that pops up on YT when you search for Chris Palmer SEO
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
My RPMs took a nosedive yesterday. 👀😫 Anyone else?
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@Jack_Raines As someone who does have a child, will have to disagree. The cost of childcare is prohibitively high. Rent and home prices are through the roof. Unless you live near family who can help out, you CAN get priced out of parenting.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Did I also get bumped out of position #2 down to position #3 for a Quora forum from 2014 a few times? Yep. And that has done some damage, too. But by in large, I've lost 1-2 positions TOPS for queries I wasn't targeting anyway, but... 4/10
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
2. Keyword variations. Let's say I had a post (I don't) called "Dumped Then Blocked: Blah Blah." I moved UP for "dumped then blocked" but lost for "dumping and blocking" to posts specifically targeting the -ing version in the title tag and URL....8/10
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
it happened A LOT (remember, I'm down almost 50%). Did I lose to websites with stellar E-E-A-T and authority? Meh... 8 times out of 10, no. (Though it did happen). Here's where I lost the most...5/10
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Looking at pages with the biggest click loss WoW and drilling down at the query level, I didn't lose many (if any) clicks or positions in the SERP for the primary query my page targeted. Here's what I did lose ... 2/10
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@semsarah @NicheDown Not a guru but work as an SEO on agency side AND have a website that predates my SEO career. It 100% makes me a better SEO for clients. Firmly believe every SEO should have a site they build and grow from scratch. It builds character + makes u show your work so to speak 😅😅
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@ArielleCPX Pick one trustworthy person with a proven track record of success and follow their methods for at least six months. Don’t get distracted by every “new” idea, method, and thought leader who pops up until you’ve mastered the basics.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@bhartzer Looks like an angry Covid variant 👀
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
I don't like this "Top Stories" feature in the SERP. This is for "travel insurance." But only one of these three "top stories" is an actual news article. The other two are run-of-the-mill informational posts w/ affiliate links that happen to be published by news outlets.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
And honestly, those broad queries have more search volume, so there's that .... 7/9
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@SERanking My swag finally arrived and I am so excited to rock these ❤️❤️
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
@jaredbauman YouTube has been a great source of emerging topics for me. I've found so many untapped gems there and by the time the usual suspects are creating content for those queries, my stuff is already out there and performing.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@NicheDown I am starting to transition to outsourcing more writing and the finding good writers part is throwing me. Have tried a few services with subpar results. Where do you look?
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@alex_buraks Interestingly I’ve read that when companies give unlimited PTO, employees end up taking less time off. In theory, I like the idea of being measured by your efficacy and results, rather than hours clocked but I dunno how this works out in practice.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
The audacity of RPMs in January ... 😖. Incidentally, today is already shaping up to be a new traffic record for me, but I'll be lucky to break even from December's daily earnings. This happens every year, but never stings any less 😅
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Do I like seeing my ad revenue slash in half over night? Nope! Does every day get a little worse? Kind of. BUT - I also don't feel like the hit is insurmountable. It's a position or two. I have a massive content refresh task ahead of me. Still pissed tho. 😫
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
Absolutely stunned/thrilled to be included here 🥹
@aleyda
Aleyda Solis 🕊️
2 years
Today's #SEOFOMO awesome SEOs & digital marketers to follow are: @thealiciamars @RayMartinezSEO @millertime_baby @IamAhmedKhalifa @TheMarketingAnu Follow. Them. Now. 🙌
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
@areej_abuali @danaditomaso @CrystalontheWeb @Jammer_Volts @azarchick @ayat @OneEpiphany @hannah_bo_banna Wasn’t able to make this year’s event but looking forward to being there in 2024 🙌🏻
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
If it exists, I haven't found it, but someone should create a service that connects site owners to verified, accredited pros you can hire to review posts w/ attribution (ex. medically reviewed by). Alternative to the crapshoot that is Fiverr.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@GaelBreton It’s because of the word “best” though, isn’t it? A VPN company can’t objectively deliver this information. So a third-party reviewer has to test each and come up with a list. Do consumers want a “best VPN” list from a VPN company?
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@Marie_Haynes I have an entity question. If my entities are associated with my maiden name and I have authority under that name, does taking my husband’s last name negatively affect anything? 🤔
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
This update is really strange. I have noticed that Reddit and Quora are showing up way more now, even for competitive queries. It used to be seeing Quora and Reddit in the top 3 meant you hit the kw jackpot. I think that's changing.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@Marie_Haynes @chimammeje for her spicy SEO takes and food porn
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Can vouch for the SEO MBA course. It really pushed my thinking and helped me wrap my head around client relationship management and buy-in. I’m sure this latest iteration is even better 🙌🏻
@tomcritchlow
Tom Critchlow
1 year
I'm launching a new venture! It's called the NEW MBA. It's the next iteration of the SEO MBA brand into a broader space. Learn more about it here:
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
@areej_abuali I'm seeing people get hit who of course created a site to monetize it but specifically built a site around "I'm going to purchase and showcase everything I review" and they're getting knocked out by generic content from sites using stock images and summarizing amazon reviews.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@fatjoedavies 100%. It’s been six years and I’ve absolutely transformed my life. Best decision I ever made.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
Can’t wait to dive into this!
@daveojeda
Dave Ojeda
2 years
Just launched my new Schema Markup Audit service, take a look. If you are doing a DIY Schema Audit I added some tips to help you out as well. RT Appreciated!
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Did I get bumped by better sites? Sometimes it would be a Wiki level page, but mostly they are comparable sites with a combination of fresher content OR exact match titles. They do not appear high in the SERP for the exact match variation I still rank well for tho...9/10
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
I don't think I've seen a website get three indented search results on a single query before 👀
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@patientpublish Purely anecdotal but on one site I have my author page set up with proper schema, an author box on each post, and those are connected to well-established social profiles … so E-A-T … that one is doing fine.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
@MukundWrites This is less than a year, but you can zoom in on the dates in the graph 🤗. I leaned really great kw research ideas from @FatStacksBlog and @mikefutia as well as getting creative by checking Quora and Reddit forums in Semrush to find untapped 💰
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@areej_abuali I’m ready to leave the US again. I want my daughter to grow up in a better culture than this.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
@NicheDown I have a site like this too and it kills me to let is sit there but my main site needs my full attention right now
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
10 months
Signs of life? Awaiting GSC data, but according to Analytics, organic traffic was up 28% yesterday. Revenue shot up yesterday as well. Anyone else who got hit by THE update starting to see things bounce back? 🤔 (cautiously optimistic)
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
@GaelBreton In terms of content creation, are we talking the crappy one-click stuff you get? Cause as a tool to expedite some of the research and outline processes, I’ve found it really helpful
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
3 years
@Marie_Haynes ⁩ is a true GEM. Pulled my car over to get out my notes app in order to capture some nuggets this morning. I’m also now tempted to switch back to a FitBit 🤔
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@seodanbrooks This is why I joined @techseowomen … It’s so important to have a strong network of folks to turn to when you don’t know something 🙏🏻
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@NicheDown I suspect most people who are good at this also love the game - the thrill of finding that hidden gem keyword, getting the top ranking, seeing those graphs tick upwards. Yes, it’s the money, but also it’s the winning. At least that helps me write when my brain hurts.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
10 months
Is this new? Instead of seeing Reddit and Quora discussions in the SERP, today I saw this. It's placed after the top 3 results for this query and right above the Video results. Ranking concerns aside, as a user, I prefer this to what they've been doing post-HCU.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
Just got my #WTSMentorship match and I cannot wait to my mentor and get started!! Big thanks to @areej_abuali for making this all happen! 🙏♥️
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
Accurate 😅
@realBrookNash
Brooklin Nash
2 years
Honest SEO article is honest.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
@Marie_Haynes Congratulations! Looking forward to getting a copy!
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@Marie_Haynes My selfish side says to give it away 😅
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@Quiet_Spheres Exactly. I hope Shekar finds love and happiness and Nadia finds some sense.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@Jamie_IF I’m not sure the answer but it sounds like this is something that should be part of the agreement. “We will post x article for y length of time” to avoid this conflict. 🤔
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
In the past month or so, I've been re-prioritizing Pinterest as a traffic channel, and it has been such a boon to my RPMs 👀. For whatever reason, my Pinterest traffic brings in RPMs that are 64% higher than my organic search traffic.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
@NicheDown Leave it alone since it’s a 301 redirect. Anytime you click on Rhode Island in the menu or breadcrumbs it should redirect to your new landing page.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
11 months
@KevinEspiritu @NicheDown Kevin, I’m here for the mess 🤣
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@iamrofe I’d like to introduce you to “inshallah” 😅
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
Oh hell yes!
@MarvelStudios
Marvel Studios
2 years
WAKANDA FOREVER
12K
301K
1M
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
11 months
@NicheCampus @SeanDoesLife The line about writing about BBQ pellets bc you want to not bc you want to rank for BBQ pellets is so disingenuous . BC that is 100% why Forbes bothers to write about it.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@nathangotch I have tried using ChatGPT to create calculators and something always malfunctions. I paste the code from ChatGPT into the custom HTML block in Gutenberg. Is that where it’s all going sideways? 🤔
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
10 months
@SEOcopy @nikrangerseo @Goodness_Az @Militsa_Koleva @sayldavis @goana_seo @finderika Thank you for this shout out! (And including me among the youngs 😅) 🙏🏻
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
This feels like an impossible choice
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@saintvienna I’ve used Siteground with no issues for like 6 years but I know people dislike it. Have heard good things about Big Scoots.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
This whole week has been a treasure trove of stuff I didn't know but maybe should have, and I'm here for it!
@richlawre
Richard Lawrence
2 years
Just in case anyone is unaware, you can access Wikipedia analytics. Can be very useful as an extra data point vs. Google Trends & helps understand intent.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@KaiCromwell I don’t understand the clients that want help with SEO and then take the only viable options off the table. I suppose they think there’s a “trick” we can do? 🧐
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
@DomWellsOnfolio I hope not 😬😬
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@semsarah @sonny8s @NicheDown Yep! And I’ve learned to go at my own pace. I have stressed myself in the past trying to churn out more content, but got burned out. I do around six posts per month, making about 25% of my salary, all slowly trending upwards. And that’s okay! I have a family that needs me too.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@chimammeje Ok but this would be a great niche dating app 😅😅 … SEOs who want to date developers and visa versa to create power couples
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@writes_eve Hook 🤗
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
Such great, concise, actionable advice from @chimammeje 🙌🏻
@garrettsussman
Garrett Sussman
2 years
I am HYPED. @chimammeje is hilarious, brilliant, and knows her shit. 🧠💩 What's her take on copycat content and zero volume SERPs? Tune in next Wednesday.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@WhitworthSEO @keywordinsights It is my favorite feature they offer
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@nick_eubanks I don’t love Frase for writing from scratch but it is excellent for competitive analysis, creating content briefs, and rephrasing existing content.
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
Doing research and realizing how often a certain popular health and medical site straight up plagiarizes content from the NIAAA with no apparent consequence bc they still rank. 😒🧐
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Relatedly, I noticed Choosing Therapy is suddenly ALLLLLLLL at the top of the SERPs. They're not new and I plan to dig into their site more, but they're having a great time with this update. Content that is 2+ years old, suddenly in top 3. (We are in similar spaces)
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@torylynne @lilyraynyc @samtorresatl New celebrity level unlocked 🙌🏻
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
@chimammeje I bang around the sides of the lid with a heavy spoon handle and that usually does the trick
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
@Digital_E_A_T_s
Digital E-A-T's
1 year
Friday EAT’s - @thealiciamars 🍔 >Director of SEO @TrendyMinds >Started a website and became a self-taught SEO. >Middle school English teacher for 14 years, including 4 years teaching in Abu Dhabi, before switching to SEO. Learn more about Alicia!
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
Yay! No more FOMO. Time to dive in 🥳
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
@Suganthanmn @rustybrick @MordyOberstein @LondonSEOMeetup @Dixon_Jones How do I get into whatever branch of marketing gets to come up with these gimmicks? 😅
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
1 year
I've been attempting to use ChatGPT for generating 📌 Pinterest pin descriptions at scale, and honestly, have not loved the outputs. 🔥🗑️ No amount of prompt engineering was giving me something I liked, and at that point, I could've just written them myself, but... 1/4
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@thealiciamars
Alicia Gilbert-Marshall ✨SEO
2 years
Dunno how long they've been doing this, but it looks like Amazon has implemented its own version of PAA 🤔
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