Our experts uncover data & insights, providing actionable market research for businesses. At Ipsos, we're shaping a true understanding of Society/Markets/People
Republicans who watched last night's presidential primary debate believe Ron DeSantis did the best, followed by Nikki Haley and Vivek Ramaswamy, according to a new FiveThirtyEight/Washington Post/Ipsos poll
A new Ipsos survey, conducted on behalf of With Honor Action, shows Americans believe that those with U.S. military, legal or law enforcement experience make the best elected officials.
Ipsos just released a snap poll with its partners at Reuters that shows that if Harris were to be the Democratic nominee, the race between her and Republican nominee Donald Trump would be too close to call.
Peter Dinklage not only beat Morgan Freeman in his lip-sync battle, his Doritos ad registered the highest peak arousal of all ads in the 1st Quarter
#SuperBowlAds
#SuperBowl
in
@IpsosUS
test.
Join us to hear detailed research findings from our 2024 Affluent Outlook survey, examining the finances and aspirations of the highest-earning households in the U.S. Among the topics covered, we'll look at where spending will increase in the coming months
Join Ipsos’ Emmanuel Probst at MSI’s 2024 Summit to explore the impact of AI on marketing. During his session, you'll learn how consumers utilize AI in their interactions with brands, and how they envision leveraging AI in the near future.
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
Ipsos is proud to partner with The Female Quotient Equality Lounge®, advancing equality together with other leading and forward-thinking brands. It was an honor to take part in this year's
#EqualityLounge
@
#CES2024
! Revisit our sessions here!
Breaking it down by area of e-comm business, Whole Foods Market was lauded by shoppers for having the best communication for delivery. Albertsons ranked highest for loyalty. Check out more highlights from our study.
Ipsos’ Manuel Garcia-Garcia and Geraldine Rodriguez will co-present with Google’s Global Head of Research for Creative Works, Ariane Pol at ARF's AUDIENCExSCIENCE. Expect to hear more about emotional drivers of long-term brand effects through advertising.
This year's Current Innovations in Probability-based Household Internet Panel Research (CIPHER) Conference will be held jointly with Mobile Apps and Sensors in Surveys (MASS) workshop – please join us there! We're so proud to be presenting several papers
We're so proud to be hosting
#ESG
Week at Ipsos - a week long learning initiative for all our employees worldwide, with the goal of sharing and improving our Environmental, Social, and Governance (ESG) initiatives.
#ProudtobeIpsos
What impact will generative AI really have on the insights workforce? Ipsos’ Shelley Yang will join an ARF Analytics Council panel discussion exploring which skills will be considered valuable, how these departments might look in 5 or 10 years, and more!
Join Ipsos’ Cliff Young who will participate in a panel discussion hosted by The Conference Board to explore the policy impact of the world's upcoming elections and how business leaders should prepare for the potential geopolitical shifts.
Banks may dominate, but credit unions engender loyalty. Ipsos research highlights how a personalized digital experience across channels in retail banking is essential to building customer advocacy and engagement.
Virtual worlds are an exploding new space for creating identities, but how do we govern them?
@TheSandboxGame
co-founder and COO
@borgetsebastien
says it’s all about community.
After staying flat for much of second half of 2023, confidence in the economy around the world has now gained more than two points in the last two months, according to Ipsos’ Global Consumer Confidence Index.
As this is an election year, our first KEYS webinar of 2024 explores how the U.S. feels right now, building a checklist of what to watch out for and tips for how businesses can best adapt to the current social and political environment.
Studies show that companies with more gender diversity are more innovative, profitable, and have better employee retention rates. Listen in (RECORDING) to hear Ipsos' Alyssa Sheehan discuss how tech companies can change the narrative around women and tech
Ipsos Food Safety Audit programs follow the latest regulatory requirements, best practices and industry benchmarks. We deploy experienced auditors who methodically assess key food safety elements. Learn more here!
Though a slim majority of Americans support bringing criminal charges against Donald Trump, fewer support him being removed from the presidential primary ballots in Colorado and Maine, according to a new ABC News/Ipsos poll.
Americans say the economy (63%) and efforts to reduce crime (55%) are the most important issues affecting how they vote, and Donald Trump and Republicans are seen as better positioned than Joe Biden and Democrats, according to a new Reuters/Ipsos poll.
Take a look at the Ipsos Almanac – our annual review of how the events, trends and surprises of the last 12 months will shape what happens next. In this article, we reflect on the importance of
#ESG
in 2023 and offer guidelines for 2024.
Which describes your company: Aspiring, Accomplished, Pragmatic, Exemplary. Take our empathy quiz to assess how consumer and customer centered your organization is.
In today's
#ESG
week insight we encourage you to join us for our Feb 6 webinar to hear what sustainability means to today's consumers, which brands are leading the way as it relates to sustainable packaging, and tips to transform packaging appeal.
Feb 7: Join Ipsos’ Clifford Young and Kyle Kondik, Managing Editor at Sabato’s Crystal Ball, for a frank discussion about the 2024 election. Ipsos’ Mark Polyak will also provide special commentary.
Join us as we dive into why businesses need to have a lens towards social and governance issues, the importance of taking and sticking to a stand, why employees need to be considered alongside consumers, and centering the human over the issue in all arenas
The new year is bringing a lot of new stuff to the table. From how to approach health and well-being more holistically to cost-saving life hacks, this look at the latest trends can get you off to a good start.
Become aware of your biases to create accountability and fairness. Listen in (RECORDING) to hear Ipsos' Janet Creaser discuss what skills we can equip new leaders with to shape happy employees and long-lasting teams.
Join us on February 27 to hear more about the three necessary domains for evaluating AI - Truth (accuracy), Beauty (fertility), and Justice (fairness) - and the implications of each from the perspectives of our guest panelists.
Join us on Feb 29 to hear more about how great communications and marketing can harness the power of our emotions. We will share insights from our cross-cultural framework for emotion measurement, as well as highlight learnings about effective advertising.
A recent report from Ipsos outlined best practices, consumer preferences and more through an in-depth research process, which can serve as a resource for retailers looking to one-up competitors. Take a look 👇
Ron DeSantis and Nikki Haley remain the biggest challengers to former President Donald Trump among likely Republican primary or caucus voters, but Trump is far ahead, with two-thirds of voters considering backing him, according to a new 538/Ipsos poll.
We're back on February 28! Join Ipsos’ political polling experts for our regular briefing of the need-to-know data and trends of today, and how they are shaping the 2024 elections. As always, we will take your questions live - don't miss out!
American GenZ/Millennials are only lukewarm when it comes to our foreign policy entanglements--Israel/Ukraine. Missed our live event? Revisit the recording to hear why America to younger Americans is less than exceptional, and what it means
Despite a rise in COVID cases during and after the holidays, a near-record-low number of Americans believe COVID is a risk to them personally, according to new data from the Ipsos Consumer Tracker.
Climate is worsening and is the dark cloud that hangs over all other futures. Brands have a critical role in collaborating with governments and people. Today's
#ESG
week highlight revisits our exclusive foresight reports:
A new global study from Google and Ipsos shows optimism about AI’s potential, concerns about ensuring AI’s responsible development, and a desire for collaboration with governments, civil society and the private sector.
Take a look at the Ipsos Almanac – our annual review of how the events, trends and surprises of 2023 will shape what happens next. In this article, we highlight why brands making positive contributions to our lives/the world will lead the pack in 2024.
Join Ipsos’ Lisa Gudding to hear highlights from a survey Ipsos partnered with LinkedIn Sales Solutions of over 2,000 sellers and 500 buyers across the globe aiming to better understand what it actually takes to win in this modern era of
#B2B
selling
Modern living would be impossible without manufacturing. But new innovations and challenges could transform the field, with consequences for brands, businesses, institutions and consumers.
Read more in our new issue of What the Future: Manufacturing:
Revisit our foresight webinar featuring new data and interviews with industry experts exploring how shifts in the economy, technology and society at large are restructuring teen behaviors.
Be inspired by top Insights & Analytics leaders via The Path interview series . This month Ed Dobbles, VP Advanced Analytics for Diageo, explains how immersing himself in customer-facing operations of the business helped to accelerate his career.
Denise Johnson, group president of Resource Industries at Caterpillar, explains the innovations that will define next-gen industrial equipment, from electrification to automation.
Read more in What the Future: Manufacturing:
Is your UX holding you back? With Ipsos' UX Score, you get a clear understanding of how your digital experience is measuring up, and how your UX is performing against industry competitors.
Here’s the top 4 issues most important to Americans when determining how they’ll vote in the next election. Revisit our recorded webinar briefing to hear detailed data and trends transforming the country – and how they will impact the 2024 elections.
We're back on January 24! Join Ipsos’ political polling experts for our regular briefing of the need-to-know data and trends of today, and how they are shaping the 2024 elections. As always, we will take your questions live - don't miss out!
Unlock the secrets of innovation success with
#AI
by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing. Revisit our POV now!
#IPSOSHiAi
Join us to hear more about how the world’s leading businesses are thinking about AI, Corporate Sponsorships, M&A and more in the year ahead. During this session we will share highlights from the 2024 Ipsos Reputation Council Report. Don't miss out.
Feb 13: What is the state of Black women in the workplace? Ipsos’ Janelle James joins a Female Quotient panel discussion about transcending boundaries, addressing vital issues like mental health, pay equity, and psychological safety. All welcome!
Only 43% of people trust AI tools not to discriminate or show bias towards any group of people; however, they actually trust AI slightly more than they trust humans (only 38%), according to the Ipsos Consumer Tracker.
People are still concerned about AI, but Ipsos research shows they became more optimistic about its capabilities over 2023. Brands that want to harness this should focus their communication on how AI benefits consumers, not the brand.
Read more here:
Generative AI has rapidly democratized the power of text-based Artificial Intelligence. Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools.
Four in five Republicans say they feel former President Donald Trump has the best chance of winning the presidency in 2024 out of the remaining Republican presidential candidates, according to a new ABC News/Ipsos poll conducted after the Iowa Caucus.
Check out The Path for career reflections and advice from top Insights & Analytics leaders, across industries. What does it take to become the Vice President of Advanced Analytics for Diageo? Take a look at Ed Dobbles’ career path for inspiration.
Anders Billesø Beck of Universal Robots thinks collaborative robots can help workers avoid injury and drudgery. Here’s how this “ideal tool” could transform tomorrow’s factories.
Read more in What the Future: Manufacturing:
While Target, Walmart, and Albertson’s emerged as top performers within retail grocery, rankings varied across different shopping methods. Ipsos shares highlights from its study ranking 17 leading American grocers on ecommerce and digital transformation.
This month, The Path shares career guidance from the Head of North America Insights for Colgate-Palmolive, Cherie Leonard . Listen in as Cherie explains why she fell in love with Insights as a career.
#thepathtoinsights
Buying American-made isn’t just about sustainability — it’s an opportunity to invest in quality and community, says Rob McMillan, founder of the direct-to-consumer clothing brand Dearborn Denim.
Read more in What the Future: Manufacturing:
Today's
#ESG
week insight revisits our on demand webinar exploring the evolving role of the Chief Sustainability Officer; the relationship between ESG, corporate reputation, and business performance; emerging risks and trends in ESG - and more.
Building Awareness of Anti-Obesity Drugs: Ipsos' Scott Morano is among the experts who weigh in on recent trends regarding weight loss medication and how it may evolve in 2024. Want more insights? Watch our on demand webinar.
How can manufacturers prepare for the unpredictable? Scott DeGroot of Kimberly-Clark Corporation says strategic foresight is crucial to building a durable supply chain.
Read more in What the Future: Manufacturing:
On Feb 8, we'll take a look into the future of how small business manufacturing will survive, whether we will get to a more sustainable future, and how the industry will staff from a shrinking talent pool and a more automated workforce. Don't miss out!
Revisit our webinar exploring the potential of consumers’ sustainability perceptions to transform packaging appeal. Hear which brands lead their categories, and why!
Mental health among teens became an increasingly prevalent issue in the COVID and post-COVID era. In a new paper, Ipsos Healthcare Advisory speaks with a qualitative sample of young Americans for insights into the current state of mental health
Americans think the government and brands should share the burden when it comes to social issues. Revisit our deep dive webinar to hear more about the importance of centering the human over the issue in all arenas of business.
Gas prices are down over the last year, but more than half of Americans (56%) still wrongly think prices are going up, according to the Ipsos Consumer Tracker.
JAN 24: Join Ipsos at MOST CONTAGIOUS NEW YORK, featuring learnings about industry-shaping trends, discovering the strategies behind the world’s best campaigns, and hearing from a global cast of advertising.
Join us on February 27 to hear more about the three necessary domains for evaluating AI - Truth (accuracy), Beauty (fertility), and Justice (fairness) - and the implications of each from the perspectives of our guest panelists.
What's worth paying attention to in the race for president this year? Here are five charts on the factors that do and don’t matter when it comes to election forecasting.
Missed our live event? Revisit the recording to hear Ipsos’ Clifford Young and Kyle Kondik, Managing Editor at Sabato’s Crystal Ball, talk about the races for presidency, house, and senate, and the forces shaping possible outcomes
Join Ipsos’ Emmanuel Probst at MSI’s 2024 Summit to explore the impact of AI on marketing—and the impact of marketing on AI. During his session focused on both the promise and threat of AI.
While Americans continue to prefer personal vehicles, shared mobility solutions could soon establish themselves as an alternative or complement in the mobility landscape. Here’s what Ipsos research shows
Join us on Jan 16 for a broad look at how shifts in the economy, technology, and society at-large are restructuring teen habits, beliefs, and mental health, what that could mean for the years to come, and why your brand should be paying close attention.
A recent report from Ipsos outlined best practices, consumer preferences and more through an in-depth research process, which can serve as a resource for retailers looking to one-up competitors. Take a look 👇
Explore expert takeaways on real-world business applications for AI, as well as opinions on ESG, corporate sponsorships, acquisitions, and more in the newly released 2024 Ipsos Reputation Council report.
In our first KEYS webinar episode of 2024, we will dive right in! As this is an election year, we will explore how the U.S. feels right now, building a checklist of what to watch out for and tips for how businesses can best adapt. Join us!
Discover the power of Ipsos KnowledgePanel®, the oldest and largest probability-based online panel in the U.S. Our research capability spans all industries from public health to political polling to commercial services and products, including yours!
A majority of people (57%) across 31 countries have already witnessed a severe impact of climate change where they live, according to a new Ipsos study released ahead of the COP28 UN Climate Change Conference.