Ivan Poupyrev Profile Banner
Ivan Poupyrev Profile
Ivan Poupyrev

@ipoupyrev

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Founder, CEO at Archetype AI. Tech leader and executive, interaction designer, scientist. Google, Disney, Sony before. 2019 National Design Award. TED speaker.

San Francisco & Bay Area, USA
Joined August 2011
Don't wanna be here? Send us removal request.
@ipoupyrev
Ivan Poupyrev
1 year
Spatial interface our team developed last year: whatever you are holding in your hands defines the meaning of your actions, which can be translated into the digital realm. For example, to find out more about an object you're holding you can simply come closer to see better... 🧵
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@ipoupyrev
Ivan Poupyrev
5 years
Soli radar gesture sensor that we invented and have been working on for last 5 years here in ATAP will be a part of the upcoming Google Pixel 4 phone! Google has just announced it.
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@ipoupyrev
Ivan Poupyrev
11 months
A personal update: I am excited to announce Archetype AI, a deep-tech company that I co-founded with a dream team of designers & engineers. Our team has incredibly diverse experience in bridging the physical world and advanced computation, particularly artificial intelligence.
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@ipoupyrev
Ivan Poupyrev
1 year
Your hand is the only interface that you need.
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@ipoupyrev
Ivan Poupyrev
5 years
We started project Soli 5 yrs ago as an impossible idea: to build a radar-based touchless interaction sensor, small enough to fit into a smart watch or smartphone. Today it was announced as as a Motion Sense in Google Pixel 4: @madebygoogle @GoogleATAP
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@ipoupyrev
Ivan Poupyrev
4 years
It would be somewhat ironic if after nearly 40 years of research, development, multiple hype and bust cycles, it is COVID19 pandemic that might push broad adaption of spatial interaction, free space gestures and virtual reality.
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@ipoupyrev
Ivan Poupyrev
10 months
My Vision Talk, 'Ultimate Interface' which I presented at the @ACMUIST 2023 conference last week, is now available online! In my talk, I proposed future interaction design paradigm where interfaces are not designed by humans, but generated by AI in
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@ipoupyrev
Ivan Poupyrev
4 years
Nice blog post about Soli, radars and human-computer interaction by @nickarner who was an active member of our early Soli developer program that we launched with the very first version of Soli sensor and software toolkit. @GoogleATAP #UX #radar
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@ipoupyrev
Ivan Poupyrev
3 years
One of our very early experiments with Soli. We tried to use it for controlling a little character in the game: when it runs fast enough it turns into an airplane and then you can control how it flies. It was fun. @StudioNAND @jonas_loh @GoogleATAP
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@ipoupyrev
Ivan Poupyrev
1 year
Wearable gesture controller that we built last year with Soli radar allows for swipe up and down motions, as well as a single pinch to select. This device turns your hand into a 2D directional #joystick @ctrlzee
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@ipoupyrev
Ivan Poupyrev
4 years
The tools we have always limit us in what we can imagine and create. The power and the purpose of inventing new technologies is not just to make something useful now, but to break through the boundaries of our imagination and create a better tomorrow.
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@ipoupyrev
Ivan Poupyrev
7 years
Snoop Dogg is checking out Levi's / Google Jacquard connected Commuter Trucker jacket @SnoopDogg
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@ipoupyrev
Ivan Poupyrev
6 years
I am a bit surprised that FCC waiver approval for Soli got so much news coverage. Do people follow FCC filings or is there just dearth of positive tech news? Anyway, Fast Company called me "a legendary interaction designer" which is nice
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@ipoupyrev
Ivan Poupyrev
5 years
There is one book that inspired me to do what I am doing now. When I was 19 growing up in the USSR I got a copy of "Hackers" by @StevenLevy . The idea that "things" can be hacked and their nature can be changed by inventing new technology inspired me for the rest of my life.
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@ipoupyrev
Ivan Poupyrev
7 years
very nice spectrogram visualizations of various sounds by @ChromeExp
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@ipoupyrev
Ivan Poupyrev
5 years
Project Soli that we invented in ATAP is featured in Google Design's Best of 2019. This annual yearbook rounded up over 20 Google projects that exemplify brilliant human-centered design. See who else made the list! @GoogleATAP #design
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@ipoupyrev
Ivan Poupyrev
10 months
It was fantastic giving a vision talk at #UIST2023 yesterday, answering numerous questions, and engaging in some enlightening debates afterward. I hope it served as a source of inspiration and will spark thoughtful discussions about the future of #PhysicalAI and interaction.
@ACMUIST
UIST 2024
10 months
#UIST2023 Vision talk “The Ultimate Interface” by Ivan Poupyrev ( @ipoupyrev ) is on now.
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@ipoupyrev
Ivan Poupyrev
5 years
Here is the video with Soli in Pixel 4 announcement:
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@ipoupyrev
Ivan Poupyrev
5 years
As I always say: one day they want you to be are a visonary, think outside the box, disrupt and do things differently ... and the next day they ask you where is your 5 years P&L.
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@ipoupyrev
Ivan Poupyrev
5 years
It was a tremendous honor to receive 2019 National Design Award in Interaction Design yesterday at the Gala at Cooper-Hewitt Smithsonian Design Museum in NY. #NDA20YRS @cooperhewitt
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@ipoupyrev
Ivan Poupyrev
4 years
Soli was just launched in the Nest Thermostat! It's used to detect users and activate the product. Because the radar can "see" through materials, Soli allowed for uninterrupted beautiful mirrored finish, without a cutout for a motion sensor @GoogleATAP
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@ipoupyrev
Ivan Poupyrev
9 years
My presentation at Google IO where I will present my two new projects is Friday 9:00 AM pacific, streaming live:
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@ipoupyrev
Ivan Poupyrev
5 years
To celebrate the launch of Jacquard 2.0 and our collaboration with Saint Laurent we also launched our new and thoroughly redesigned Jacquard web site: #JacquardByGoogle @GoogleATAP
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@ipoupyrev
Ivan Poupyrev
4 years
Getting ready to launch our new product created together with @adidasfootball and @eafifamobile . Four days left until the global launch when we reveal all the details about #adidasGMR powered by #JacquardbyGoogle ! Game is on @GoogleATAP !
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@ipoupyrev
Ivan Poupyrev
9 years
I was delighted and encouraged by the excited public reaction to my Google IO presentation. Here it is #GoogleIO2015
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@ipoupyrev
Ivan Poupyrev
4 years
Every idea, hypothesis, pitch or process proposals should answer "What, How and Why" questions. Over the years I have observed that people tend to focus on "What" is that they want to do, expect someone else to figure out "How", and pretty much no one bothers about "Why".
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@ipoupyrev
Ivan Poupyrev
8 years
We give up on our dreams not becasue we can not achieve them, its opposite, we do not achieve our dreams becasue we give up on them.
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@ipoupyrev
Ivan Poupyrev
5 years
I am honored to be a keynote speaker at #chi2019 conference in Glasgow. ACM CHI is the premium venue for the latest research on everything related to interaction technologies and interaction design. I am looking forward to be inspired by new work presented at CHI!
@acm_chi
ACM CHI Conference
5 years
We have our first confirmed #keynote speaker for #chi2019 : The amazing Ivan Poupyrev! Find out more about @ipoupyrev here: We're aiming for a diverse and exciting line up - watch this space for further announcements.
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@ipoupyrev
Ivan Poupyrev
11 months
Really excited to give a Vision Talk at the UIST 2023 Conference! Does that officially qualify me as a visionary now 🤔? UIST stands for "User Interface Software and Technology," and it's really the top academic conference for innovation in human-machine interaction.
@ACMUIST
UIST 2024
11 months
On Monday Oct 30th, Ivan Poupyrev ( @ipoupyrev ) will give a Vision talk “The Ultimate Interface” on what emerging AI architectures could mean for interaction. Come to UIST2023 to see it!
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@ipoupyrev
Ivan Poupyrev
5 years
Back from Vancouver after giving talk at #TED2019 . It was an incredible experience to talk at TED, but it was also the process of working with TED curatorial and speaker teams that was important and valuable. It helped me to think about about my work in the whole different way.
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@ipoupyrev
Ivan Poupyrev
5 years
I still can not fully internalize that I won 2019 National Design Award in Interaction Design category. This is a huge honor and an incredible group of other award winners to be part of: @cooperhewitt #NDA20YRS
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@ipoupyrev
Ivan Poupyrev
4 years
We just launched a public web site for Soli Sandbox, a simple tool to develop Javascript prototypes with Soli on Pixel 4. #solisandbox #motionsense @GoogleATAP
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@ipoupyrev
Ivan Poupyrev
1 year
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@ipoupyrev
Ivan Poupyrev
7 years
"The Sony Walkman has done more to change human perception than any virtual reality gadget" William Gibson (1993)
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@ipoupyrev
Ivan Poupyrev
5 years
Pixel 4 teardown by iFixit, shows Soli chip. From review: “TL;DR: magic rectangle knows your every move” A bit of overstatement about "every move", but I myself can't help but marvel at how small & simple Soli has become over the years. @GoogleATAP
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@ipoupyrev
Ivan Poupyrev
7 years
We've launched first product powered by Jacquard smart apparel platform, a Levi's Commuter Jacket: #jacquardbygoogle
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@ipoupyrev
Ivan Poupyrev
11 months
Get ready for Archetype A01, our fine tuned multimodal LLM with 13B parameters! 🚀 It's running on our own A100 cluster and can summarize short video segments, just like #ChatGPTv but for temporal image sequences. Stay tuned for more updates on A01 @PhysicalAI . 1/3
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@ipoupyrev
Ivan Poupyrev
1 year
Very well put: "Apple’s work here comes from a long lineage of experiments ... from work out of Carnegie Mellon University to Google’s Project Soli radar, which let you control the watch with gestures in midair. Ultimately, everyone in the field has been asking the same
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@ipoupyrev
Ivan Poupyrev
8 years
I will present at Google IO tomorrow, May 20th at 10am with updates on projects Soli and Jacquard. Watch it here:
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@ipoupyrev
Ivan Poupyrev
8 years
My Stanford lecture I gave a couple of weeks ago:
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@ipoupyrev
Ivan Poupyrev
5 years
Jacquard by Google is going global! Second version of @LEVIS Trucker Jacket based on new Jacquard 2.0 platform was launched in the US, Germany, Italy, France, Australia, Japan! @GoogleATAP Available in select stores and on .
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@ipoupyrev
Ivan Poupyrev
9 years
Project Soli I announced at Google IO last week uses tiny embedded radar to track finger micromotions: #projectsoli
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@ipoupyrev
Ivan Poupyrev
3 years
We started publishing after being focused on shipping products for the last couple of years! This upcoming #CHI2021 paper presents some of our ML work for gestures with Soli radar developed for Pixel 4 phone. Honored to get Best Paper Award! @sig_chi #interaction #design
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@ipoupyrev
Ivan Poupyrev
8 years
We won Gran Prix for Project Jacquard at Cannes!
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@ipoupyrev
Ivan Poupyrev
6 years
I am asked from time to time what would be the killer use case of smart apparel. "you wear it" I answer usually.
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@ipoupyrev
Ivan Poupyrev
4 years
Early in my career I was warned against overcomplicating things. "Your goal as an inventor" I was told "is to reduce the complexity of your ideas until they fit on a bar napkin". "Well, how?" I asked. "Remove as much information as you can, but not too much". "Genius!" I thought.
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@ipoupyrev
Ivan Poupyrev
8 years
It was an honor to work with Regina Dugan, we did some good stuff at Google ATAP. I am sure she will rock Facebook.
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@ipoupyrev
Ivan Poupyrev
5 years
"Motion Sense" touchless interface released in Pixel 4 made it into Popular Science's 100 Greatest Innovations of 2019! Motion Sense is of course based on Soli radar interaction technology that we invented @GoogleATAP : #Soli
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@ipoupyrev
Ivan Poupyrev
4 years
Was teaching my daughter how to change batteries in her magic princess wand. Hoping this is her first step to becoming an electrical engineer! #Disney #electricalengineering
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@ipoupyrev
Ivan Poupyrev
6 years
"Google wins U.S. approval for radar-based hand motion sensor" via @businessinsider
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@ipoupyrev
Ivan Poupyrev
9 years
When you invent something new, you have to prove that it works. To make a product out of it, you have to prove that it does not fail.
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@ipoupyrev
Ivan Poupyrev
8 years
Presenting at Google IO on 5/20 "Bridging the physical and digital. Imagine the possibilities. ATAP." at #io16 :
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@ipoupyrev
Ivan Poupyrev
4 years
It was great to collaborate with @golan and his students from @CarnegieMellon who used Soli Sandbox and Google's Pixel 4 phone to create some pretty impressive prototypes! #Creative #hacking
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@ipoupyrev
Ivan Poupyrev
10 years
With @StevenLevy at #foocamp . I used his book "Hackers" to learn English back in the USSR and it changed my life. http://t.co/rSyJVDWR4w
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@ipoupyrev
Ivan Poupyrev
8 years
You are not hiring right people if they are not capable to prove you wrong.
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@ipoupyrev
Ivan Poupyrev
7 years
The difference between research concept and a product is the same as the difference between an embryo and a fully formed human.
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@ipoupyrev
Ivan Poupyrev
3 years
These circles are obviously static and neither move nor change shape. Visual illusions are interesting because they demonstrate bugs in compression, motion estimation, interpolation and image stitching algorithms that our brain performs from the imperfect input our eyes provide.
@jagarikin
じゃがりきん
3 years
なんと動いてません #ド直球に言いますがフォローしてください
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@ipoupyrev
Ivan Poupyrev
5 years
Our next big launch for #JacquardbyGoogle is coming! This time, we teamed up with @easportsfifa and @adidasfootball to launch new product powered by Jacquard technologies on 10th of March. The countdown has begun! #adidasGMR #googleatap #JacquardbyGoogle @GoogleATAP
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@ipoupyrev
Ivan Poupyrev
7 years
Innovation is controlled failing, just like walking is controlled falling. You need to let it go to move forward.
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@ipoupyrev
Ivan Poupyrev
6 years
Its was observed before that throwing more people at a problem often results in decreased team performance. It seems paradoxical, but its not: the cost of scaling a team is decreased productivity of its individual members. You can call it a "Scaling Law".
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@ipoupyrev
Ivan Poupyrev
9 years
Project Soli hit 1 million views on YouTube #projectsoli
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@ipoupyrev
Ivan Poupyrev
3 years
Soli radar chip that we co-developed with @Infineon was featured in the last month issue of Nature Electronics. #semiconductors #radar @GoogleATAP @NatureElectron
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@ipoupyrev
Ivan Poupyrev
4 years
Excited to announce Soli Sandbox @GoogleATAP , a simple way to create Javascript prototypes with Soli interactions running on Pixel 4! Anyone can create with it using JavaScript, so set your ideas in motion with #solisandbox ! Start here:
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@ipoupyrev
Ivan Poupyrev
5 years
At "Made By Google" event two weeks ago myself and Shenaz Zack from Google Pixel team shared vision for mobile interfaces and creation process behind "Motion Sense" interface launched with Pixel 4 -- the first commercial use of Soli technology.
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@ipoupyrev
Ivan Poupyrev
8 years
Project Jacquard wins two D&AD Awards this year in Product Design and Digital Design categories.
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@ipoupyrev
Ivan Poupyrev
10 years
You are not learning anything new by doing what is possible.
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@ipoupyrev
Ivan Poupyrev
5 years
(2/2) In this #TED talk I discuss in significantly more details the history, philosophy and vision behind Jacquard computing platform and how it can radically change our everyday things that we love, use and wear everyday.
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@ipoupyrev
Ivan Poupyrev
4 years
Google Design runs an article written by Soli and Jacquard interaction designers on the vision and philosophy that underlines our quest for interfaces that would "... give our devices a new kind of awareness—something akin to emotional intelligence".
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@ipoupyrev
Ivan Poupyrev
8 years
Soli is mentioned in @johnmaeda highly influential "Design in Tech Report 2016" Honored.
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@ipoupyrev
Ivan Poupyrev
5 years
(1/2) In this exclusive interview with CNET we are discussing the Jacquard 2.0 "smart things" ambient computing platform that we have just launched last week #JacquardbyGoogle @GoogleATAP
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@ipoupyrev
Ivan Poupyrev
5 years
I wrote a short piece about ambient computing, future of wearables and Jacquard platform for the official Google Blog "Keywords". @GoogleATAP #JacquardbyGoogle
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@ipoupyrev
Ivan Poupyrev
5 years
"Work, finish, publish" was an advice by Michael Faraday to a young scientist when asked about the secret of his success as a scientific investigator. It is still a pretty good advice.
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@ipoupyrev
Ivan Poupyrev
9 months
That is a Kyoto / Kansai thing. I graduated from Hiroshima University and I had to wear a suit for my graduation.
@gunsnrosesgirl3
Science girl
9 months
Kyoto University allows students to wear anything they want for graduation
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@ipoupyrev
Ivan Poupyrev
4 years
Problem definition is 50% of any research, technological invention, or scientific discovery. Once you have defined the problem, preferably in mathematical terms, then the fun part of the research is kind of over. The rest is execution, which is when real work starts.
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@ipoupyrev
Ivan Poupyrev
7 years
Activating Levi's / Jacquard connected garment product at #SXSW , a lot is going on, opening party Sat., come to see us if you are in Austin!
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@ipoupyrev
Ivan Poupyrev
8 years
We finally launched a Soli web site:
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@ipoupyrev
Ivan Poupyrev
5 years
New and updated Soli web site is up! Completely reworked from the ground up: @GoogleATAP
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@ipoupyrev
Ivan Poupyrev
5 years
Arrived @chi2019 conference in Glasgow, apparently there are more then 3000 papers presented this year across 14 parallel tracks! Incredible. Giving closing keynote on Thursday.
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@ipoupyrev
Ivan Poupyrev
5 years
The winter break is over & 2020 is on! The next decade. The outgoing 2019 was quite consequential for me. We've done a lot. Many of the "impossible" ideas I started working on in the last decade came out and shipped in 2019. My top 10 highlights from 2019 … (1/11) @GoogleATAP
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@ipoupyrev
Ivan Poupyrev
4 years
Looking forward to giving a keynote at @SIGGRAPHAsia next month! @siggraph conferences remain some of the best venues to see the latest deep tech advances happening on the intersection of graphics, interactivity, HW and AI. It's always incredibly inspirational! @GoogleATAP #tech
@SIGGRAPHAsia
SIGGRAPH Asia ➡️ Tokyo, Japan
4 years
Join @ipoupyrev from @Google as he brings us through his explorations of the present & future where tech, connectivity & intelligence are woven into the very fabric of our lives. It will take place on 10 Dec, 11am, SGT/GMT+8. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝘁𝗼𝗱𝗮𝘆: !
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@ipoupyrev
Ivan Poupyrev
11 months
I was thrilled to announce Archetype AI at the #SynapseAISymposium , organized by @bendingspoons , where I showcased early demonstrations of the Physical AI technologies we are building. We will be sharing some of our demonstrations at @PhysicalAI very soon. It was an exciting
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@ipoupyrev
Ivan Poupyrev
4 years
Doing the right thing is not the easiest thing to do. People tend to forget this.
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@ipoupyrev
Ivan Poupyrev
7 years
1/2 I am honored to receive 2017 ACM UIST Lasting Impact Award for work on mobile haptics we did at Sony CSL in Tokyo in early 2000s @rkmt
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@ipoupyrev
Ivan Poupyrev
4 years
Staying in Yosemite, hoping for the heatwave hitting Bay Area to pass before I have to go back #yosemite
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@ipoupyrev
Ivan Poupyrev
7 years
Jacquard jacket has been acquired for Smithsonian Design Museum permanent collection.
@cooperhewitt
Cooper Hewitt
7 years
Now officially acquired for museum's permanent collection— @LeviStraussCo Trucker Jacket with @Google interactivity.
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@ipoupyrev
Ivan Poupyrev
6 years
Hot off the press interview with two best and probably most thoughtful interaction designers in the world: Jack @schulze and Timo @timoarnall . It was amazing to work with them in the early of days of Soli.
@hashevatski
Anna Savina
6 years
Thank you, @schulze and @timoarnall for this insightful conversation!
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@ipoupyrev
Ivan Poupyrev
4 years
We @GoogleATAP have been working for nearly year to understand how Jacquard smart apparel and "smart things" can help young adults with physical disabilities to live better, more independent lives. The video below tells some of the story. #accessibility
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@ipoupyrev
Ivan Poupyrev
4 years
Found this WSJ article talking about smart clothes that quotes me and @GoogleATAP work on Jacquard. Published in January 2020, it was a very different world back then! Nice article though. via @WSJ #Wearables #WearableTech
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@ipoupyrev
Ivan Poupyrev
10 years
"In academia there is a lot of thought but not much action, in industry there is a lot of action, but not much thought" Donald Norman
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@ipoupyrev
Ivan Poupyrev
6 years
Certain things, often the hardest ones, can be only discovered, learned and understood by doing them. I have been looking for a quote expressing this thought eloquently, this is one by Aristotle “For the things we have to learn before we can do them, we learn by doing them.”
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@ipoupyrev
Ivan Poupyrev
9 months
Had an amazing hour-long chat with the @HapticsClub podcast crew. We looked back at the behind-the-scenes stories of the haptic projects and products I worked on, such as the tactile touchscreen with custom-built piezo bending motors I built @SonyCSL , electrovibration tech aka
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@ipoupyrev
Ivan Poupyrev
5 years
Obsession about "perfectly made" isn't just about toasts in Japan, its one of the underlying qualities in Japanese culture, you can see it in many things from tea ceremony and kabuki, to capacitors, camera optics, games, cars and architecture.
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@ipoupyrev
Ivan Poupyrev
8 years
Finally what we have been waiting for all these years: the world's tiniest violin with Soli: via @creativeapps
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@ipoupyrev
Ivan Poupyrev
5 years
I got this book by an accident. In the USSR one could not buy US books freely. My father, a Soviet mathematician, met fellow US mathematician at a conference in the DDR who gave him "Hackers" with an inscription "To know the country, is to know its heroes". This was its cover.
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@ipoupyrev
Ivan Poupyrev
6 years
Presenting Jacquard platform and Levi’s product at @sxsw Innovation Award Show. And to celebrate SXSW, Levi’s offers 30% discount for the jacket during the festival. Code is JACQUARD30.
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