CEO + Founder of
@riseatseven
. if you were heading where we are heading, you’d Rise at Seven too. Drum dadi agency of the year Forbes
#30under30
! UK & NY US
🚨 Bad SEO Agency:
Our client sells swimwear, so let's target the keyword "swimwear" — 70,000 searches per month, so ranking for that keyword will drive a ton of sales.
👍🏽 Good SEO Agency:
Our client sells swimwear, but we're not going to be able to rank them for the keyword
Bad SEO Agency:
Our client sells lamps, so let's target the keyword "lamps" — it has 48,000 searches per month, so ranking for that keyword will drive a ton of sales.
Good SEO Agency:
Our client sells lamps, but we're not going to be able to rank them for the keyword "lamps" —
Oh my god I LOVE this! Did everyone see this girls post last week re the guy who was a Pr**k on Tinder about her outfit? Well guess what
@ASOS
have done!! put her picture on their website selling the dress, making her THE MODEL of their lace midi dress 😍 👏🏽
@theachippendale
McDonald’s brief: Create McDonald’s ads targeting the night owls, the late night workers, and the midnight drivers promoting our 24 hour service
The Creative: 🔥🔥
Surreal cereal brand are making moves with their marketing right now 🚀
They couldn't afford celebrities, so for this campaign they found real people (bus drivers, students) with celebrity names to try out their cereal and give them good reviews
* "We didn't check the legals,
You’ve heard of Tinder swindler, well here’s a story about an agency swindler
A London design agency, Madbird, recently caught out to have “fake staff, fake office, fake work and left staff unemployed and in debts “
The story landed on the BBC and here’s the summary:
Every business owner remembers the moment they hit a huge milestone
This is the moment I showed my mum something we've all never seen before. The moment we exceeded £1mill in our bank for the first time
(She always tells me to ask for a pay rise 😂 )
I’ve been keeping a secret 🤫
I was invited to go to 10 Downing Street, as the Prime Minster wanted to meet me, a young entrepreneur within tech.
He said data shows that women ran businesses make more money than male, and if women continue starting businesses at the rate they
Amazing 🙌🏽 🦌 Moments like this deserve to be shared. 💓 Friend was driving past this canal in Saxilby and spotted this young deer drowning. He pulled up, jumped in and saved it, bringing it to shore. The poor thing was close to death, had no energy. It’s now walking on his own👏🏻
TikTok is now overtaking Google Search and Maps for informational and discovery search queries for Gen Z🤯
40% of 18-24 year olds, when looking for a place to go or eat, turn to TikTok over Google.
TikTok is influencing search demand OFF Tiktok - and you can control this
We've just launched one of our biggest creative campaigns
Brief from
@Parkdeanresorts
"Post lockdown, we need to OWN the staycation market and make people love to holiday in the UK"
We bring to you Sandtone - campaign which ranks every UK beach by its Pantone colour (thread)
TikTok SEO update: google is now listing TikTok short form video within its SERPS Above YouTube for informational searches
A full guide on TikTok SEO is coming, I’m currently pulling best ways to get keyword search volumes. Stay tuned
They lost £30m in revenue a year after this rebrand. Eye tracking study proved that Tropicanas change in branding lost the ability capture its customers on the shelves
Sometimes sticking with what works is best
@BurgerKingUK
Owner of a creative agency here 👋🏽 if any of these independent restaurants need social content to make the most of this opp - we
@riseatseven
will do it too (for free)
Not every independent restaurant has creative social skills inhouse to know what to do to here
#heretohelp
I just sold my house in 3 weeks myself (no agents) and saved myself £3k in fees. And you can too...
I put my 10 yrs in marketing to the test, adamant I can sell this house myself and save money too.
Here was my process👇
Theres not many job roles that you have to come up with ideas CONSTANTLY. And i mean, day in day out.
PR's and social media managers deserve much more credit than they get. Its their job to shit ideas, over and over everyday for years and years!
Thats mental pressure!
We landed over 400 media placements and links on GQ, vanity fair, ladbible, hypebeast, independent, guardian and more in just 24 hours because of Squid Game for our sneaker client 👟 and Netflix even RTd!
You probably saw that Vans demand and sales was up 7000%+ - that was us!
I've grown an agency to £2.5 million in 16 months
I've learnt a lot having never ran a business before other than selling Mars Bars and Milky ways at the school gates
Here's 3 things I have learnt whilst growing this...
I’ve built hundreds of THOUSANDS of links on some of the biggest press for the last 7 years for global and start up brands in both b2b and b2c markets! This is what I’ve learnt:
👉🏼 b2b and b2c ideas/stories are the same. You’re still talking to people. Nothing changes
...
If you become a newly head of department, here’s the things you must do to get buy in as fast as possible from both c suite team and your direct reports…
👇🏼
CEO Brian Chesky said Airbnb now looks at the role of marketing as one of “education”, not “to buy customers”
This is a core PR tactic that so many brands should be considering. Educating and inspire
Fenty Beauty have just created one piece of content on tikok around the super bowl, and landed 7m views without spending a penny on advertising/rights
This “ad” reactive is a perfect example of how brands can
👉🏼stay relevant …
My dad died when I was 15 years old and it truly broke my heart. I remember telling my mum “I’m really scared”
She said what for?
I said “one day there will be a day where my dad to me, will have been an angel in heaven, more than I knew him on earth”.
Today is that day.
15
We have some huge news! Rise at Seven US is now launched! 🇺🇸 and... we’re in Chicago !🇺🇸😍
I will be moving to Chicago next year to help grow the offering, expand our business culturally and operationally.
This is super exciting for us as we now work with 18 clients in the US
Joe exotic (
#TigerKing
) hated the fact Big Cat Rescue ranked no.1 on Google "stealing his damn customers". Well, maybe it's the 157K backlinks to the domain!
I used
@ahrefs
+
@BuzzSumo
to look at the backlink profile and here's some interesting stats (a thread)
#CaroleBaskin
I had a list of dream brands I wanted to work with before I die. Last week we did this to get in front of them... sent the first batch of boxes full of sweets locked with a code. To get the code, they had to get in touch with us. We just received our first email LOVING it💥💥💥
I have been wrong many times, I have been right many times. One thing I was REALLY wrong about, was that unlimited holidays would give people the freedom to choose a better work life balance.
12 months ago, we rolled out unlimited holidays at Rise at Seven. And heres what I know
New feature on
@ASOS
😍 You can now see an outfit displayed on multiple sized models to compare.
They’re testing this as a trial - but I’m 100% backing it to stay
Today
@riseatseven
turns 2 years old, it’s our birthday 🦄
And here’s some facts about what we’ve built to date:
👉🏼 75 staff
👉🏼 soon to be 90 (were hiring for 15 right now)
👉🏼 £3.9 mill turnover (target was £3.5mill)
👉🏼 2 new teams (content marketing + social)
👉🏼 41 awards
"The only way were going to the moon🌛 is if Carrie Rose takes us" - said
@stekenwright
Which is why today I step out of the role of creative director and now CEO of
@riseatseven
Some don’t like it when their staff have a side hustle but for me, I bloody love it!
Got an affiliate website on the side, or do freelance writing? These are people with drive, who love what they do. They test things and learn by trying.
I welcome that. In fact, I look for it
You are looking at a new member of the Forbes 30 under 30 list 2022 😱
Over the moon to have woken up this morning to my face on Forbes website under Media and Marketing Europe 📰 🚨
This has been a life long achievement of mine and to receive a prominment placement…
Today is one of the biggest in my life - and that of Rise at Seven also. One I've been building for the last 10 months and I'm so excited to finally throw the covers off.
As of today, I now become a 100% shareholder of Rise at Seven in a debt-free buyout.
This means....
Young people are told everyday on TikTok they can earn £100k+ fast and easy.
Bitcoin, Amazon selling, affiliates. And they believe it.
But the reality is £100K is a LOT of money. This is what senior business directors with 20-30 years experience earn in the UK.
I remember
Google search update 🚨‼️
Google is testing showing author names/bios directly in the article thumbnail
It’s not just a signal of trust and authority for users. But Google uses authors and their offsite signals as signals of authority around a topic.
We’ve seen 340% growth
Tesco are using tiktok to find their next voice of the self checkout! And it’s genius
Encouraging users to join in, you audition via duetting
12m views so far
A whole bank of UGc content
And now Morrisons voice actress has got involved
Steve jobs, founder of Apple, is one of the most captivating and inspiring entrepreneurs and speakers I’ve seen. 👏🔥
Last week, I spoke in front of thousands of marketers, and the night before I went to YouTube and analysed what is it HE does when he presents onstage a new
SUPER Excited to announce that
@riseatseven
are now the official digital partners of
@Missguided
U.K. and US. Never in my wildest dreams did I imagine such great wins for the agency after just 4 months. Insane results and couldn’t be more grateful.
Dear e-commerce sites , we can drive as much traffic as you like but if your check out process is like climbing Mount Everest - it won’t help you that much
TikTok SEO update 🚨🚨🚨🚨
And its a biggie for organic traffic
TikTok are testing external links to off-site sources.
Currently you can only link to a website via link in bio or paid ad
We may see links on organic content coming VERY soon
In the last month I’ve recieved over 300 CVs to my inbox and hired 8. It’s a tough time for so many people.
Here’s some advice as someone on the other side (receiving applications) of how to stand out and land your dream role in digital ...
TikTok SEO update 🚨
Google and TikTok new partnership
TikTok and Google are currently exploring a new partnership, which would integrate Google search prompts, and potentially, at some stage, even results, into TikTok’s own search stream.
some TikTok users are now seeing a
We moved into the Rise HQ today!
Absolutely buzzing to be back together with the team
Still a few finishing touches, but to say this is mine is INSANE
Extremely grateful 💖😭
A female member of staff recently asked if they could get a tattoo along their forearm/hand
I couldn’t believe I was even being asked
Be . Whoever. You. Want. To. Be
Advertising vs SEOs opinion on how to write:
David Ogilvy says “write the way you talk, naturally”
SEO “write for machines, over explain and make sure you mention keywords”
David Ogilvy says “ use short words, short sentences, short paragraphs”
SEO “long form
Brand: Movistar phone insurance
Brief: Promote global cover for phone damage
Concept: "No matter where it happens, we´ll replace it." 😮 - aerial views of famous cities look like cracks from phone screens. 👏
Did you see this powerful Women's aid campaign?
Mimicking a Tiktok trend where users list the shops they purchased their outfits from, these ads draw attention to coercive control in relationships.
This is really powerful advertising and very timely too.👏
I found out last week that the troll I had for a few years, who attacked my business, my appearance, who had never met me before, got fired from their job …. Because their boss saw him trolling me.
A big American brand.
It made my YEAR (not just my day)
If there is ONE thing I will teach my kids ... it’s confidence!
I have seen how much confidence drives you as a person, your dreams, your career, your social life, the things you want, the way you walk, talk and present yourself. Confidence can change anything
A PR girl got outed this morning by a journalist and other PR's jumped on it too
She's now deactivated her account. THIS IS HEART BREAKING!
If anyone knows who this girl is, I want to speak to her. I want to make sure she knows its ok and we've ALL been there.
Last night I found out that I'm a winner on this years
@Campaignmag
#30under30
list with Media Week 🤯🎉🍾.
Couldn't have done it without the amazing support of the whole team at
@riseatseven
and my partner in crime
@stekenwright
Day in the life of Carrie! I've just chased someone down the street, in heels, out of breath screaming their name after a job interview. Why? Because they were PERECT! I NEEDED to offer them the role there and then😂 Like a scene from Love Actually but when you know, you know 🤷♀️
How Aldi is driving serious online rankings, drove 200,000 people by 8am this morning, got a product ranking no.1 in DAYS all through product PR and why (when done right) can be one of your biggest SEO, link and traffic drivers... (a thread)
(And why SEO can be short term too)
🔥👏
@Sony
Sony launch new campaign with Four Lads in Jeans to promote their new noise cancelling headphones
These 4 have recieved relentless bullying + trolling in the last year, and this positive activation highlights the importance of blocking out the negative noise online🙏🏼
"TV advertising doesn't work! Digital is the way forward"
This is what web traffic looked like for
@CazooUK
(2nd hand car disruptors) when they scaled up TV spend
I've seen this over and over again. SEO and PPC arguably facilitates a search. But TV makes people want to search
Tikok is stealing searches from Google and Conversions from Amazon 🚨‼️
It’s a battle of the search platforms, and we’re all living in it
We’ve conducted a research report looking at 5000 keywords and highlighted 100 across every industry that are now searched for more on
Burger King have just said that these small businesses can advertise on their Instagram for free to help independent restaurants! 👇🏼👑 🍔
If any on this list want help in creating fun social content to make the most of this opp we will help too (for free)
@riseatseven
@goulcher
My sister has left her cheating ass boyfriend after 7 years of being treated like a mug, affair after affair and I think the world should know.
Now she’s bloody glowing and my heart is warm for her.
A story for you…
Someone once said I got lucky.
But here’s actually what I did:
👉🏼I decided to sit opposite a smart looking hard working guy on the train one day, and open a conversation. I was curious. He turned out to work at Google, I made connections and I got a job
👉🏼
@danbarker
Have you ever played the lottery? Dan I feel like you’re always in the right place at the right time. Just even to have moments like this. Beautiful story
I have an announcement which I’ve kept a secret 😬🙈
Myself and
@stekenwright
have joined together to create a power house and launch our very own Creative SEO and Content Marketing agency, Rise at Seven.
Head to our site to find out more or follow us at
@riseatseven
😬🌻🥂
🚨A crucial message to all young people⚠️
I PROMISE in 5 years time, you wont even be able to remember the grades you got 📄
Use that information how you please