Amy Hoy @amyhoy Twitter profile

Last Seen Profiles

@Kiritok89626643

@v4nkV3D6O0NWlQH

@stw_pdg

@musa_dibaga

@ukkiy11377

@JeanFPainchaud

@vschanna

@reissuerecords

@BinorRaja

@phillipsau14

@RAIZES20_11

@twinksuckerchn

@bokeplokalmalam

@doctozomboss

@farzin_sissy

@Apotekmm

@wanyue0524

@feli0meow

@lemonlemonnya

@chrisbelltoken

@arosien

@DoomyRei

@minus_marci

@sdmashum

@socdemAdam

@1212onX

@GeoLeoJ

@SCOTXHistSocy

@peak_of_beauty

@stw_pdg

@BisontesFS

@9pmManagers

@MdImran1557611

@GO_Guitard

@bokeplokalmalam

@cornetawarriors

Amy Hoy

@amyhoy

4 years

haven’t seen a single news item about this. a west coast port shutdown is WILD

Jorge Martin ☭

@marxistJorge

4 years

As part of the #StrikeForBlackLives #JUNETEENTH2020 protests ILWU dockworkers went on strike at all West Coast ports. In Oakland thousands marched from the port (video @ABC7Shack ) #BlackLivesMatter

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Amy Hoy

@amyhoy

5 years

can we talk about actually why the peloton ad is so bad? the answer isn’t sexism, or that it’s hard to convey an inner journey in an ad the problem is copywriting THREAD

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Amy Hoy

@amyhoy

7 years

there are really only two types of people: 1. got mine, fuck you 2. nobody should have to endure this the rest is just details

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Amy Hoy

@amyhoy

8 years

by today's definition, y=mx+b is an artificial intelligence bot that can tell you where a line is going

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Amy Hoy

@amyhoy

7 years

@RichardKeppler1 @NRO @charlescwcooke amazing, a young man whose life was touched by tragedy had the emotional fortitude to understand that a cop who was too scared to enter the slaughterhouse is just a human being, and would have been killed as well. take a note, "conservatives"

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Amy Hoy

@amyhoy

4 years

@WalkerBragman do you know how much night vision costs?????? also, this isn’t poverty, it’s country also a lot of us grew up in shitty conditions and yet somehow know kidnapping and murder is wrong? what an infantalizing idea. he wasn’t radicalized, he got a boner for murder

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Amy Hoy

@amyhoy

5 years

@Mr_Cousins_VT @AndyRichter yeah i’m totally overthinking it, why does an expert do anything or study anything or write about how things work when they could just tweet “you’re overthinking it” lol

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Amy Hoy

@amyhoy

5 years

basic rules for copywriting: who's it for? what do they want? how does the product deliver that? good copywriting makes the reader the star… the hero of their own journey. not the product. and definitely not a weird, mute, gift-purchaser stand-in like peloton did.

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Amy Hoy

@amyhoy

2 years

@nicolefunke i know your reply is satisfying but my response has a chance of scaring them straight- the law is real. it’s illegal to send unsolicited marketing messages to SMS (and fax)

Amy Hoy

@amyhoy

2 years

do not try me!!

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Amy Hoy

@amyhoy

2 years

@notamateurhour @Mjarchie1 @Tesla your immolation-mobile will set you free if you can answer these riddles three

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Amy Hoy

@amyhoy

11 months

@gabydvj 1. i have to actually… like rupi kaur now? hmm 2. "macklemore, rupi kaur" is the beginning of a poem and now you have to finish it

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Amy Hoy

@amyhoy

8 years

margaret hamilton, nasa programmer, standing next to a printout of the javascript she wrote to dynamically load hamburger menus

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Amy Hoy

@amyhoy

2 years

@ohlyia @meganmmenchaca @WSJ before law enforcement *tried*. let's not use words like "could" that implied they were somehow trying but failed. they could've. they didn't.

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Amy Hoy

@amyhoy

4 years

@chrissyteigen “If you pick up a starving dog and make him prosperous he will not bite you. This is the principal difference between a dog and man.” - Mark Twain

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Amy Hoy

@amyhoy

5 years

the peloton ad is a lot like first person perspective porn. we get turned into a character we didn't ask for, looking at out a world that isn't ours, being pandered to in a way that feels super gross

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Amy Hoy

@amyhoy

5 years

we see her from the outside. we watch her get the present. we watch her get on the bike. we watch the video she filmed. but… who are we? the scriptwriters actually wrote OUR PERSPECTIVE to be the husband's perspective. all her work… is for us.

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Amy Hoy

@amyhoy

5 years

if the lady in the peloton ad made that face AT THE PELOTON and said "i'm kinda scared… but i'm gonna do it" — we wouldn't be talking about how gross it is it's gross because we feel gross because she made that scared face AT US

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Amy Hoy

@amyhoy

5 years

the story isn't a PERSONAL JOURNEY she does not CHANGE she does not OVERCOME she does make a lot of facial expressions at us/the husband stand-in. the "star" of the commercial, who it's ALL FOR, is the passive buyer of the product. not the user.

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Amy Hoy

@amyhoy

4 years

@mviser being in an abusive relationship can leave you addicted to the drama, which can destroy your healthy relationships in the future. known fact. and that’s what this article is describing

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Amy Hoy

@amyhoy

5 years

OKAY *cracks knuckles* i’ve got a glass of austrian rosè that’s making me sweat like i’m literally dying & my husband went to sleep at 9:30 with a migraine so LET’S DO THIS 1 like, 1 design opinion

Venkatesh Rao ☀️

@vgr

5 years

Everyone should do a one-opinion-per-like personal challenge (make it 2 or 3 if you have too few followers). Live-fire stress test of your brainstorming capacity

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Amy Hoy

@amyhoy

5 years

if they did a voiceover… "i always had excuses…" unpacking the peloton, setting it up, cringing at the first exercise, slapping the 6am clock even while she was rubbing her hair and yawned, and at the end she said: "i did it." that would have been a winner.

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Amy Hoy

@amyhoy

5 years

IMPORTANT REMINDER: due to incubation time & illness duration, it takes 2-5 weeks for even extreme measures against COVID-19 to start showing up in the data. take heart & hold the line. no #EasterMassacre !

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Amy Hoy

@amyhoy

5 years

hi. i’m 35 years old, have a 1 in 1 million neurological autoimmune disorder and am immunocompromised. i have had pneumonia 5 times in my life already. COVID-19 would probably kill me. my life counts. stay the fuck home! #HighRiskCovid19

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Amy Hoy

@amyhoy

5 years

the perspective continues to be confused… 🤪 we watch the world's SADDEST montage (iPhone) 🙈 wait actually it's on the TV 😩 wait… she's looking at… the husband… us…?? consistency of perspective is like, BASIC STUFF

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Amy Hoy

@amyhoy

5 years

to the folks sayin “wow ur overthinking it it’s a commercial lol”: all human work deserves criticism — meaning the analytical kind: 🤔 does it work? 🤔 how? 🤔 why? 🤔 what choices did they make? 🤔 what’s the outcome? for 1. understanding 2. improvement 3. society

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Amy Hoy

@amyhoy

5 years

anyway the whole thing is an incoherent mess… that terrible, confused, multi-perspective copy would never have passed muster in my class. hah.

How I increased conversion 2.4x with better copywriting

So, , I told you the grab bag of things we’re doing to get Noko over the Plateau of Doom. Remember, our priorities are: 1. Raise prices 2. Convert mo

stackingthebricks.com

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Amy Hoy

@amyhoy

7 years

@LibertySeeds @GOPChairwoman yes those parasitic dems who set up social programs so children can see doctors, pregnant women can eat, and the elderly have a place to live. if only your intestinal worms were that parasitic

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Amy Hoy

@amyhoy

4 years

Twitter’s bold new “Two coups and you’re out” policy

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Amy Hoy

@amyhoy

5 years

when you write a novel, you have to pick your perspective: first person second person third person third person omnicient same for tv scripts, and there's a reason it's almost never "second person" (you). but that's what peloton picked.

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Amy Hoy

@amyhoy

5 years

15. autocorrect changing a proper “fucking” to “ducking” is not cute or funny IT IS AN ACT OF FUCKING AGGRESSION a calculator that changed the value you entered would get thrown out the window TOOL makers are eroding the basic compact of CONSENT.

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Amy Hoy

@amyhoy

8 years

"if you really love your work, it's easy to work 100-hour weeks!" i really love donuts, but if i eat a whole box, i realize that i'm stupid.

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Amy Hoy

@amyhoy

8 years

perhaps one of the best internet comments i've ever read, anywhere

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Amy Hoy

@amyhoy

5 years

you can absolutely make an inner journey visible. you can focus on kinda "weird" "not very impressive" physical activity and make it seem heroic. and you can even do it in an ad. nike is great at this. example with a woman fencer:

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Amy Hoy

@amyhoy

6 years

@magwazam1 @sarahkendrew @__JeremyG__ @sicksicksickx do you know what a baby is

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Amy Hoy

@amyhoy

2 years

@KiIVaImer @generalslug i saw more than one post online from tesla owners claiming they were told officially that the cars can’t go through car washes, because they’re electric cars!!! no it’s just bc they make them leak

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Amy Hoy

@amyhoy

1 year

users! you never ever know what they’re gonna do. customer support is one of the absolute best places to do research but companies treat it like a dead rat, held at a distance by two unwilling fingers to be disposed of quickly as possible

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Amy Hoy

@amyhoy

5 years

this is where people think it goes off the rails: 🙈 why is she so scared? 🙈 why is she so filming herself? but that's not WHY it's so disturbing. it's disturbing because………… who are we?

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Amy Hoy

@amyhoy

2 years

@h4ndcrushed this is probably not the #1 thing on your list, but get your stitches looked at by a plastic surgeon ASAP to make sure they’ll heal as well as possible. ERs usually have plastic surgeons on call for face injuries but you have to demand it

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Amy Hoy

@amyhoy

6 years

@__JeremyG__ @sicksicksickx nobody likes a grownup baby who cries at the parent of an actual baby, yes, because the little baby can’t help it and the grownup baby ought to be mature enough to

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Amy Hoy

@amyhoy

3 years

@erickalenze weird flex to admit in public you don't notice, understand, or like your students but ok!

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Amy Hoy

@amyhoy

5 years

@HeidiNBC this poor woman. i honestly think she’s very brave for saying this when she could just hide away and never speak. we can’t expect everyday people to understand the president can’t be trusted at all, when the news media makes an effort to sanitize his behavior.

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Amy Hoy

@amyhoy

5 years

THEY PUT A FUCKING TOUCH SCREEN INTERFACE ON A FUCKING MILITARY SHIP?!?!?!!?!!??!!?!!

ProPublica

@propublica

5 years

6/For example, normally when transferring steering between terminals, both users must press a button to acknowledge the change. In backup mode, only 1 user has to press the button. This caused confusion about who had control over steering & thrust. Here’s what they're looking at:

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Amy Hoy

@amyhoy

1 year

@SarahMackAttack @am_anatiala bees can't eat potato chips so probably just mismatched expectation levels

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Amy Hoy

@amyhoy

5 years

there are gift commercials that aren’t creepy. the car ones? silly but not offensive. the peloton ad is deeply unsettling bc of the choices i outlined & they paid the price

hughw

@hughw

5 years

@amyhoy But the guy *is* the hero. And the guy is who the ad targets, not her.

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Amy Hoy

@amyhoy

5 years

addendum: i don’t think you could tell, reading the script, that this ad would be SO bad. the creepiness isn’t in the text, it’s in the subtext. the framing, the point of view, the timing just like how someone recut Mary Poppins like a horror movie

THE ORIGINAL Scary 'Mary Poppins' Recut Trailer

This recut of the Disney classic 'Mary Poppins' was made by myself, Christopher RuleThis contains the musical piece "A Violent Attack" composed by Caine Dav...

www.youtube.com

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Amy Hoy

@amyhoy

1 year

@katienotopoulos this is like eating disorder content for stress

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Amy Hoy

@amyhoy

7 years

@kylegriffin1 rhyming, no less

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Amy Hoy

@amyhoy

2 years

@Shyann_Jayne @Bae_Thessie @flacita__48 @PopCrave and… he never said he was gonna change, or that he ever tried. or that he was sorry, or even implied it. he was actually bragging about how bad he could be.

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Amy Hoy

@amyhoy

5 years

look, nobody who knows anything about software thinks voting machines are a good idea unless they’re excited by the prospect of swinging elections

adam harris

@AdamHSays

5 years

wow.

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Amy Hoy

@amyhoy

5 years

@CastleElliott @JKCinnamons @NeerajKA @ne0liberal cats are chaotic neutral

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Amy Hoy

@amyhoy

3 years

Matthew Cortland, they

@mattbc

3 years

I did about four hours on the phone with reporters covering various aspects of the pandemic today. In each conversation there was a point where the reporter was like 'wait, you mean, that's it?? that's all that the government is doing?!'

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Amy Hoy

@amyhoy

6 years

if you ever feel bad about making a business mistake, just remember that tobi offered me 5% to design the first shopify and i said no lol

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Amy Hoy

@amyhoy

5 years

somebody needs to outlaw extroverts

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Amy Hoy

@amyhoy

5 years

28. it is HEARTBREAKING to watch the open internet, built around the URL, descend into AOL-level walled gardens with this “are you sure you want to click this link? links are bad and scary” shit i

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Amy Hoy

@amyhoy

5 years

unpopular opinion: web dev was better when stuff was simpler. even PHP, that blunt bludgeon that anyone could learn to wield (bluntly, at least), is now overcomplicated and overfancy.

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Amy Hoy

@amyhoy

5 years

30. harsh criticism gets called “negativity,” but it isn’t. it’s hope, and it’s love. happy slappy optimism is the real negativity, because it operates under the assumption that things can’t get better. or shouldn’t.

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Amy Hoy

@amyhoy

4 years

why do people make forms so hostile? i just clicked into this bitch

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Amy Hoy

@amyhoy

9 years

ironically someone who foresaw a problem and avoided it lacks the credibility of someone who blindly stumbled into the problem & survived

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Amy Hoy

@amyhoy

4 years

@OgSenpaiMoxie @duke_helena @BillyGoatSham she’s right. it’s hard but your self-respect is worth it. i moved out at 16, cut off my toxic family at 19 (mother) and 24 (the rest) and my life has only gotten better. hang in there!

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Amy Hoy

@amyhoy

5 years

scientists: the thing that distinguishes humans is tool use chimpanzees: scientists: the thing that distinguishes humans is complex society elephants: scientists: the thing that distinguishes humans is being a complete asshole firehawks:

Nature Is Weird

@NaturelsWeird

5 years

Australian firehawks carry sticks already burning from a wildfire & drop them in another area, which sets a new fire; as small mammals & insects race to escape the flames & smoke, they become easy pickings for the raptors.

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Amy Hoy

@amyhoy

1 year

@emteehall @Scholastic : you’re not supposed to comply in advance with fascism. you have the choice to do the right thing, and promote book with truth, and simply LET the few fascistic districts avoid them. you should not punish authors or readers in the rest of the country.

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Amy Hoy

@amyhoy

1 year

@alex_valaitis can’t believe dweebs like you managed to convince yourself that paying $8 to a billionaire is a virtue signal actually

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Amy Hoy

@amyhoy

6 years

well put.

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Amy Hoy

@amyhoy

3 years

@ICEgov the best time to abolish ICE was 20 years ago. the second best time to abolish ICE is now.

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Amy Hoy

@amyhoy

5 years

soooooooooooooooo @VancityReynolds actually cast the scared peloton lady in a gin commercial just to prove it wasn’t her fault, it was the writing and direction? and referenced the peloton timeline? that is next level

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Amy Hoy

@amyhoy

3 years

@xNiiRUx @quitecurt @WGONnews @bRHOwn_eyedgirl @lavern_spicer an inch of infection

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Amy Hoy

@amyhoy

3 years

@AskAQueerChick @alanna oh no this is gonna rattle around in my brain for the rest of my life

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Amy Hoy

@amyhoy

5 years

the core of the ad is clearly meant to be a traditional Personal Journey. the woman is the actual star (she gets all the airtime). the husband… watches. a passive voyeur, not the star.

hughw

@hughw

5 years

@amyhoy Agree. It's creepy. But didn't they follow the copywriting rule to make the buyer the hero?

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Amy Hoy

@amyhoy

5 years

24. “AI” basically doesn’t exist. call it “software.”

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Amy Hoy

@amyhoy

4 years

@JayElHarris genuinely shy people — it’s not about you bc you aren’t… making movies about how twee and shy and delicate you are OW is absolutely right about those people

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Amy Hoy

@amyhoy

2 years

@courtneymilan so weird. yes i am afraid of dying in a car accident which is why i paid very close attention in driver’s ed, always wear a seatbelt, checked out safety rating before buying a car, follow laws, & drive like everyone is out to kill me and that kills 40k people a year vs 500,000+

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Amy Hoy

@amyhoy

5 years

first, if you haven't watched it: go watch it. it opens on a winter scene, pretty lady in PJs with her kid, covering her own eyes. IT'S A PRESENT STORY

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Amy Hoy

@amyhoy

3 years

today our team decided, in the space of about 5 minutes, to deny service to a company that makes products for police departments. it’s really that easy. if you’re acting like it’s not that easy, you’re telling on yourself.

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Amy Hoy

@amyhoy

5 years

16. except for carve-outs where it is dangerous or illegal, tools should *always do what they are told* the user has a right to their mistake that’s what undo is for.

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Amy Hoy

@amyhoy

3 years

@AITA_online 1. this is amazing 2. wow pam needs to reevaluate her life 3. our orange boi (RIP) was a genius who figured out abstract communication (he got in the tub when he wanted water- even tho we never gave him water there), whereas the white one is a true himbo.

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Amy Hoy

@amyhoy

4 years

@automattic your design director appears to be standing somewhere else

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Amy Hoy

@amyhoy

2 years

@i_zzzzzz guys,

Amy Hoy

@amyhoy

2 years

oh.

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Amy Hoy

@amyhoy

9 years

THIS IS A TEXT FROM OUR EXTERMINATOR we've decided to try to persuade him to write a tell-all book

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Amy Hoy

@amyhoy

5 years

48. SOME of my other favorite design books are: About Face Badass (Kathy Sierra, & her blog) The Design of Everyday Things Elements of User Experience Emotional Design Keeping Things Found Management of the Absurd The Substance of Style

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Amy Hoy

@amyhoy

5 years

36. “easy to use” is code word for de-skilling and dis-empowering. it is better to educate people so they can do more and more, than give them a child’s playset

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Amy Hoy

@amyhoy

5 years

"my soundcloud" is writing pissed yet useful screeds about copy, marketing and business… and… yeah i do that on my newsletter as well.

Get on the list

Get our latest articles, rants, podcasts, lessons, updates, product launches and more sent right to your inbox.

stackingthebricks.com

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Amy Hoy

@amyhoy

2 years

@thedutchsimmons over a million dead and as high as 23 million with long covid

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Amy Hoy

@amyhoy

2 years

@esthercrawford @TwitterBlue Twitter Blue Check Official Final Final2 FINAL3 PRINT

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Amy Hoy

@amyhoy

5 years

13b: that people not only accept this process without complaint, but go “don’t be mean!! that’s someone’s work!!” when people criticize twitter for it is… astonishing to me. design literacy is an epic problem

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Amy Hoy

@amyhoy

5 years

1. most designers just copy each other, most of the time. before apple bought soundjam and elevated it to iTunes, there was a huge variety in mac app design now there is not.

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Amy Hoy

@amyhoy

5 years

8. just because a piece of software is wildly popular, people praise what it “enables” them to do, are are addicted to it and can’t imagine it being better doesn’t mean it’s not shit.

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Amy Hoy

@amyhoy

5 years

22. if you track global software economic health by Errors Generated Per Hour, we are in an epic crisis, comparable to a financial meltdown. software in a futile bid to be “helpful” has become a thing we have to slap, multiple times a day, and cry “stop that!”

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Amy Hoy

@amyhoy

1 year

tw: pet loss today henry went in for a tooth cleaning and single tooth extraction and his heart stopped 0.1% chance he was only 5. we are devastated RIP cuddle baby

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Amy Hoy

@amyhoy

3 years

@damnJAYfly12 @jdiam__ @Jennifer_Manley @iTerryTommy @rnyantakyi002 @lex_kenney @SoualiganAmazon you don’t have to have “done anything wrong” to apologize when you say something that doesn’t land the way you intended. it costs nothing and helps a lot. acknowledging a mistake isn’t punishment, it’s respect.

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Amy Hoy

@amyhoy

2 years

ever heard of “men”?

virus_dave

@virus_dave

2 years

@dggoldst Damn. I think society isn't ready for an eloquent, human-like, confident sounding AI that gives out wrong answers to questions without warning.

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@amyhoy

3 years

this is *exactly* my life with adhd.

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Amy Hoy

@amyhoy

5 years

"A PELOTON?!" scene switch… pretty lady in exercise outfit, on the bike, holding her phone [background: another, very similar female voice screaming "GIVE IT UP FOR OUR FIRST TIME RIDERS"] perspective switch… her anguished face "i'm a little nervous, but excited"

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Amy Hoy

@amyhoy

5 years

13. to create the last tweet, i had to 1. copy the url of the tweet to quote 2. go back to my notifications 3. click a favorite notification 4. scroll thru my own thread 5. click the button to reply 6. paste 7. switch to Notes 7. copy the reply i had originally written 8…

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Amy Hoy

@amyhoy

5 years

58. “what users will accept” is toxic. here’s a list of things we have accepted: logging into 300 things a day copy and paste as the only way to share files we can’t arrange buttons that move when you go to click web pages that reload and lose your place

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Amy Hoy

@amyhoy

2 years

here’s the thing everyone is missing in the “AI” hype… learning to do the hard thing teaches you more than how to do the hard thing. you develop awareness, sensory awareness, a way of thinking, a perspective, taste… using an LLM will rob you of every last bit of that.

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Amy Hoy

@amyhoy

4 years

2 impeachments 1 coup

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Amy Hoy

@amyhoy

5 years

26. if you find yourself re-implementing a file system… stop. just fucking stop. dropbox? used to be great. now they want you to use their web app where you can’t even fucking drag and drop arrange shit. even the Apple Lisa had drag and drop

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Amy Hoy

@amyhoy

3 years

@JoyFelize @CarlEKing @ReignOfApril using other people — random strangers! — as props in your ~self-improvement journey~ is not it

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Amy Hoy

@amyhoy

5 years

17. design has a passion problem it attracts people who want to Do Cool Shit which is, as the obnoxiously overbearing nerds like to say, “orthogonal” to doing a good job of the thing design ACTUALLY IS, which is caretaking & stewardship

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