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Amanda Goetz Profile
Amanda Goetz

@AmandaMGoetz

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Ambitious Goals, Balanced Life | 🧩 Life’s A Game Newsletter | 2x Founder + 3x CMO + 3x Mom + Building 3 companies | Prev @EY_US @theknot @house__of__Wise

Miami + NYC
Joined March 2009
Don't wanna be here? Send us removal request.
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@AmandaMGoetz
Amanda Goetz
5 months
Announcement! It's the official launch day of 🧩Life's a Game: The Masterclass. I’ve spent the last few months condensing 20 years of training with top productivity experts, being coached by Harvard trained coaches as well as years of cognitive behavioral therapy into a concise
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@AmandaMGoetz
Amanda Goetz
9 months
Yesterday a video went viral on TikTok when a woman shared the inside of her car after it caught on fire Including her Stanley cup - still in tact and with ice in it!!! The president of Stanley stitched the video in < 24 hours offering to replace her cup…..and her car. This
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@AmandaMGoetz
Amanda Goetz
8 months
Another day, another viral TikTok with incredible brand response. This woman bought a rain jacket from @thenorthface and was hiking in the rain in Australia where she complained she was absolutely soaked despite the rain jacket saying it was waterproof. Her request? Meet me
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@AmandaMGoetz
Amanda Goetz
3 years
Things I know at 35, I wish I had known at 25. 🧵/
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@AmandaMGoetz
Amanda Goetz
1 year
I'm 37 and.... am starting a new career am starting a new relationship am in the best shape of my life feel like I'm just getting started. Can we finally stop saying life has to be all figured out by 30?
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@AmandaMGoetz
Amanda Goetz
3 years
Women are fertile for roughly 24 days a year. Men are fertile for 365. Want to prevent unwanted pregnancies? You are creating laws for the wrong group.
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@AmandaMGoetz
Amanda Goetz
2 months
First they called it “quiet quitting” Now they call it “quiet vacationing” Know what’s not quiet? How tired millennials are of BS corporate culture. We tried climbing the ladder and we still can’t buy houses or save for retirement. Agree with Peter Guse on this one. Out:
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@AmandaMGoetz
Amanda Goetz
3 months
If you haven’t seen the Harrison Butker graduation speech, please go watch it. Here’s a quote: “For the ladies present today, congratulations on an amazing accomplishment. You should be proud of all that you have achieved to this point in your young lives. I want to speak
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@AmandaMGoetz
Amanda Goetz
1 year
The further you are in your career, the less formal your emails get. Agree? I've seen CEOs send full emails in a subject line.
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@AmandaMGoetz
Amanda Goetz
4 years
Leaving work early because I haven’t seen my kids in a while. Instead of sneaking out, I let my team know where I’m going / why. If you want to create a culture of flexibility, you have to remove the stigma of guilt. Don’t apologize or act as if you’re doing something wrong.
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@AmandaMGoetz
Amanda Goetz
3 months
Been working from a quiet beach town this week and every morning I work from this cafe. And every morning I see the same 7-10 men come at 6:30am to get coffee, pull chairs into a circle and talk for an hour. So today I listened. They talk about the news. Their kids and
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@AmandaMGoetz
Amanda Goetz
8 months
My only feedback: they should have stitched her original video to get more views. Her video: 10.3 M Their video: 3.8 M 7 M people are still waiting for closure.
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@AmandaMGoetz
Amanda Goetz
8 months
I’ve been a single parent for 6 years. Every year the kids ask why I don’t have presents under the tree and I always say “because I have everything I need” and hug them. This is my first Christmas with a partner post divorce. Today he asked to take the kids shopping for
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@AmandaMGoetz
Amanda Goetz
8 months
Other follow up: The brand video was obviously staged. They needed to contact her, arrange a time to meet and produce the video. The coordination, speed and budget that takes to execute is still worthy of props!
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@AmandaMGoetz
Amanda Goetz
4 months
My daughter is 7 and had a slumber party last night. We do not have phones or iPads. Just computer games allowed for a set time a week. The friend had a phone and played Roblox the whole time. Didn’t want to play dress up, school, anything make believe, etc. 1) Should I
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@AmandaMGoetz
Amanda Goetz
9 months
Recently learned our second half of life feels faster because we experience less things “for the first time”. 60% of our days are spent in habit loops / auto-pilot. Determined to seek out and soak in new experiences.
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@AmandaMGoetz
Amanda Goetz
2 months
My partner had an ER trip earlier this year for 3 stitches. He’s on his employers insurance. He received 4 bills in the span of months so he called and asked for an itemized bill. I present to you all exhibit A: the itemized bill. The US Healthcare system is so broken.
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@AmandaMGoetz
Amanda Goetz
2 years
Marketing 101 How to build a brand strategy from 0-1: a guide for startups // 🧵
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@AmandaMGoetz
Amanda Goetz
3 years
Caring what other people think takes up WAY more mental space for you than them. We over-index on this when, in reality, people are so consumed with their own stuff. Stop worrying what people will think.
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@AmandaMGoetz
Amanda Goetz
7 months
As someone who got married at 21, divorced at 32, know this: Who you choose to do life with is the BIGGEST decision you can make. That person will influence: 100+ vacations 15,695 days 47,085 meals over the span of 40 years. Choose wisely.
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@AmandaMGoetz
Amanda Goetz
1 year
We're all here until we make enough to buy a farm and never look at a screen again, right?
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@AmandaMGoetz
Amanda Goetz
4 years
The future of work is figuring out childcare not slack integrations. Send tweet.
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@AmandaMGoetz
Amanda Goetz
3 years
Boundaries will look and feel like selfishness. Saying no to convos that drain you, extra work that isn’t meaningful, relationship dynamics that trigger you…..all will look like you are putting your needs before anyone else’s. And you are. And that’s ok.
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@AmandaMGoetz
Amanda Goetz
3 years
Finalized a divorce, moved states, raised 3 kids, grew a D2C company to a $1m run rate in the first year through community and navigated dating life as a single mom. 21 things I learned in 2021. 🧵/
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@AmandaMGoetz
Amanda Goetz
4 years
If you cancel a meeting 30-60 minutes before it starts remember a parent has been planning their entire day around that time. Respect the calendar.
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@AmandaMGoetz
Amanda Goetz
4 years
My friends have a text chain where we share life updates: babies, houses, etc I shared my new company today on that thread and heard nothing Let’s normalize / celebrate these paths just as much as the others. Side hustle texts, promotion texts, higher salary texts, all of it!
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@AmandaMGoetz
Amanda Goetz
1 year
Woke up at 5am to write. Shortly after my daughter comes in, sits down in front of me and opens her journal. Habits have a blast radius. Those around you are watching. Be a light for those looking to grow.
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@AmandaMGoetz
Amanda Goetz
7 months
@matt_vanswol And weaponize “therapy talk”. I’ve seen some really horrible people use the language they get from therapy as manipulation tactics to sound empathetic to get what they want from someone.
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@AmandaMGoetz
Amanda Goetz
4 years
Was told recently that I couldn’t moderate a panel because I didn’t have enough social influence. I spent my twenties building experience, not followers. When did we sacrifice content for influence?
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@AmandaMGoetz
Amanda Goetz
3 years
Stop seeking empathy & sympathy from people who will never give it. My parents lived a way harder life and view mine as a cake walk. Trying to get them to show any form of empathy is not productive. Therapy met this need.
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@AmandaMGoetz
Amanda Goetz
3 years
I lost followers yesterday after speaking out about the Texas abortion ban. Know what I didn’t lose? My life….when I had an unhealthy / nearly ectopic pregnancy that wouldn’t miscarry and I had to have a D&C. I would be in jail in Texas (or worse) if that happened today.
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@AmandaMGoetz
Amanda Goetz
3 years
Being alone does not equal being lonely. I’ve learned to truly love being alone thanks to the pandemic. I think many toxic relationships in my twenties would have ended sooner if I had less fear of being alone / lonely.
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@AmandaMGoetz
Amanda Goetz
3 years
Self talk matters. The way I speak to myself now is truly more loving and kind. Want to take a break? You deserve it! Skipped a workout? You must be tired!
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@AmandaMGoetz
Amanda Goetz
4 years
Don’t choose a job, choose a boss. Bosses that support your growth and future are invaluable.
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@AmandaMGoetz
Amanda Goetz
4 years
How to build a brand strategy from 0-1: a beginning guide // 🧵
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@AmandaMGoetz
Amanda Goetz
8 months
Every morning I wake up and write from 5-7am. This morning my 8yo daughter got up and grabbed her computer and began typing. I asked her what she is working on: “I’m writing a book like Mommy” Habits have a blast radius. You never know how yours will affect those around
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@AmandaMGoetz
Amanda Goetz
3 years
Look down for gratitude. Look around for support. Look up for inspiration. I used to ALWAYS compare myself to those ahead of me in life and I lost all sense of gratitude for where I was and how fortunate I was. Where you focus your attention will affect your framing.
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@AmandaMGoetz
Amanda Goetz
3 years
Staying in ANY relationship (friend, romantic, work) because you’ve already put X amount of work/time/effort into it is not the right frame. Sunk costs. Why waste another minute not seeking a more fulfilling relationship?
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@AmandaMGoetz
Amanda Goetz
11 months
Fun fact: I send one “shoot your shot” email or DM a day. Make your own luck.
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@AmandaMGoetz
Amanda Goetz
4 years
I got divorced at 32. I’m launching a new company at 35. I’m constantly reassessing my non-negotiables and purpose in life. Stop thinking that there is a deadline for growth and success. You are just getting started. 🔥
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@AmandaMGoetz
Amanda Goetz
1 year
If you hire someone because they are good at their job then tell them exactly what to do, when to do it and how to do it And then wonder why your company isn’t innovating or growing It’s because of you. You are the limiting factor. Hire great people Tell them what success
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@AmandaMGoetz
Amanda Goetz
3 years
I don't know who needs to hear this but remove "I think" from the start of your sentence.
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@AmandaMGoetz
Amanda Goetz
4 years
It took someone 3 months to convince me to be active on Twitter. I agreed to a 6 month test and have gotten more out of the Twitter community than I had in IG + LinkedIn combined. Feels good to be rewarded and acknowledged for unfiltered thoughts over filtered selfies.
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@AmandaMGoetz
Amanda Goetz
4 years
Raise your hand if your parents have no clue what you do for work for a living? 🙋🏼‍♀️ Pretty sure my mom thinks I plan weddings all day.
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@AmandaMGoetz
Amanda Goetz
4 years
Marketing 101: a startup guide to building your first marketing calendar Thread 🧵 //
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@AmandaMGoetz
Amanda Goetz
3 years
Things I want for Mother’s Day: 1. Federally paid maternity leave 2. Pelvic floor therapy covered by insurance 3. Lactation consultants for all 4. Changing tables in all gender bathrooms 5. To not set our careers back when we have a baby 6. Affordable childcare
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@AmandaMGoetz
Amanda Goetz
3 years
Today I went from a final divorce meeting to a supply chain call. From crying to negotiating in under 5 minutes. We can do hard things.
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@AmandaMGoetz
Amanda Goetz
2 years
Me: can’t raise capital for proven supplement company with over $1m in sales Adam Neumann: sneezes a new idea and gets $350m from a16z I hate it here.
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@AmandaMGoetz
Amanda Goetz
3 years
There is plank walk at 30. I viewed my 20s as a race to get it all figured out / in place before 30. Society does this to us. I’m 35 & single. I started a company. I’m in the best shape of my life. Life doesn’t end when conventional media says it does.
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@AmandaMGoetz
Amanda Goetz
11 months
As someone who got divorced for this very reason….. It’s not worth it. Stop sacrificing everything for a vision of success you have in your head. Spend time with people who have achieved it and see if they are happy. Spoiler: they aren’t satisfied and are focused on the
@thejustinwelsh
Justin Welsh
11 months
When you're dead and gone, only your spouse and kids will remember the nights you ignored them in favor of more work.
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@AmandaMGoetz
Amanda Goetz
3 months
@UGC_KellyJ Every time I post something like this I'm reminded of how many people out there share this sentiment. And we wonder why women are scared. Navigating a world that hates them for not abiding by their rules.
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@AmandaMGoetz
Amanda Goetz
3 years
Therapy works. That’s it. That’s the tweet.
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@AmandaMGoetz
Amanda Goetz
4 years
Building a company is a cheaper alternative to an MBA. Agree?
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@AmandaMGoetz
Amanda Goetz
3 years
Make sure your life OKRs are measuring the right things. Personal Example: “get married” is a dangerous life objective “Find someone that you are excited to do life with” will lead to a more successful outcome.
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@AmandaMGoetz
Amanda Goetz
3 years
Reframe your power. Rather than being angry no one is supporting / helping you…..be proud you can do it on your own. Wanting something is different than needing something. This was a HUGE shift for me and pride quickly replaced anger.
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@AmandaMGoetz
Amanda Goetz
4 years
How to build a marketing plan from 0-1: beginner’s guide // thread 🧵
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@AmandaMGoetz
Amanda Goetz
4 years
The pressure society puts on your 20s is insane My 30s brought me: - less people pleasing behavior - stronger relational boundaries - awareness of my emotional triggers - ability to prioritize, control my time - healthier living, confidence life doesn't end @ 30, I promise
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@AmandaMGoetz
Amanda Goetz
11 months
A tech company forced its employees to work through the holidays - nights and weekends - for a January launch. Execs came back from the holidays and decided it wasn’t ready and pulled the plug on the entire launch. Many people quit. The company kept moving. Replacements
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@AmandaMGoetz
Amanda Goetz
3 years
Dear Canva - thank you for making me always look more talented than I actually am.
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@AmandaMGoetz
Amanda Goetz
3 years
Selling this as an NFT and the buyer gets to marry me.
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@AmandaMGoetz
Amanda Goetz
3 years
We can’t build in public And burnout in private. This sets an unrealistic standard for all following us. Managing mental health and burnout is a big part of founder life.
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@AmandaMGoetz
Amanda Goetz
4 years
As someone wanting to start a company but has ZERO safety net, I think about this often. I grew up poor and don’t have a circle of wealthy Friends & Family. If I fail, no one can bail me out or help support my kids. Taking risk is a privilege.
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Orange Book 🍊📖
4 years
Money doesn't buy happiness directly, but it certainly helps to be able, to travel and open up your mind, to not worry about food, rent, bills, to go to higher-end social events, to be able to take entrepreneurial risks, to cut off relationships you don't need, to relax.
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@AmandaMGoetz
Amanda Goetz
6 months
One year ago today I was lonely, swiping on Raya and saw a cute guy that lived in my neighborhood. We exchanged a few messages and then I went to bed - feeling a bit sad and wondering if I’d ever meet my person. Little did I know…. 1 month later I’d sit next to that same man
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@AmandaMGoetz
Amanda Goetz
3 months
@mmuhlfelder If someone went up on stage and say “the purpose of an apple tree is to give us oranges.” We’d laugh. It’s inaccurate and we all know it. This is inaccurate but a lot of people still believe it. And it’s dangerous.
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@AmandaMGoetz
Amanda Goetz
2 months
@wellbeingbrooke If we can’t have financial freedom we will just take the freedom.
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@AmandaMGoetz
Amanda Goetz
4 years
What do you wish you could tell 25 yo you? I’d say “stop treating life like a checklist to finish”
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@AmandaMGoetz
Amanda Goetz
5 years
Wish I could tell 7-year-old me growing up in rural IL that feeling out of place, thinking differently and always wanting more isn’t discontentment ....it’s growth.
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@AmandaMGoetz
Amanda Goetz
1 year
6 years ago today I was in the hospital with my third baby not knowing if I’d survive postpartum + separating from my husband + 3 kids under 4. Today I’m sipping wine listening to jazz music at a bar in London. I’m so full of love and excitement about my future. If you are
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@AmandaMGoetz
Amanda Goetz
3 years
VCs 🤝 Ex Boyfriends Sliding into DMs when you start growing
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@AmandaMGoetz
Amanda Goetz
7 months
Every other year I don’t have my kiddos on Christmas morning so my tradition is to get up and run 4 miles - one for each of us. The first time it was full of anger. The second time it was full of tears. The third time full of pride. This time it’s full of gratitude.
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@AmandaMGoetz
Amanda Goetz
4 years
This morning I have a 9am - standup for work - zoom circle time for 4 yo - google meeting for 1st grader All. At. The. Same. Time. Good morning to only those people having empathy for working parents right now. This is really difficult.
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@AmandaMGoetz
Amanda Goetz
4 years
My 5 year plan? Make it through 2020.
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@AmandaMGoetz
Amanda Goetz
1 year
Read this if you manage people. Working remotely has changed the way we need to show up for our employees to ensure growth and reduce anxiety. 6 tips to be a great manager right now when everyone feels the added level of stress due to layoffs.
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@AmandaMGoetz
Amanda Goetz
3 years
Things I’m thinking about to make HOW a culture that puts women at the heart: - 4 day work week - 10:30-3:30 as “Core hours” for meetings - full coverage of therapy - WFH + quarterly in person meetings to review goals and strat planning - house cleaning stipend what else?
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@AmandaMGoetz
Amanda Goetz
4 years
Since most of the people saying "virtual learning is the future" don't have kids, I've decided to break down what a normal day is like as a working mom with 3 kids.
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@AmandaMGoetz
Amanda Goetz
1 year
Had a convo about dating this morning. I’ve been in the dating world for 6 years after meeting my husband at 18 and being with him for 13 years. The biggest piece of advice? You will date at the level you feel you deserve. For many years I dated people (men and women) who
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@AmandaMGoetz
Amanda Goetz
3 months
@itsmewaldi I completely agree. I want to underline your point: optionality. It’s not about right and wrong. It’s about choice. One path is not better. He is saying one is better than the other and that’s my issue.
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@AmandaMGoetz
Amanda Goetz
2 years
Fun fact: I send one “shoot your shot” email or DM a day. Make your own luck.
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@AmandaMGoetz
Amanda Goetz
3 years
Currently at ER with my 4 yo. Doctor said it’s COVID. Waiting for PCR test to come back. Wear a mask. I don’t care if you are vaccinated. Too many people are not.
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@AmandaMGoetz
Amanda Goetz
3 years
All managers should calculate CPM (Cost Per Meeting) Average hourly rate of each employee in the meeting + opportunity cost of breaking their flow state / productivity I can assure you everyone would be more intentional with those invites. Operational Excellence > Meetings
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@AmandaMGoetz
Amanda Goetz
4 years
Hot take: Being creative on the spot is nearly impossible. Thus, brainstorms should end.
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@AmandaMGoetz
Amanda Goetz
3 years
I'd rather work at 100% for 4 hours than 50% for 8. A few tricks: - Start with an end in mind. I always know what I want to accomplish in a work session - Block my meetings so I don't have random 30 min wasted spaces - No context switching / notifications during deep work
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@AmandaMGoetz
Amanda Goetz
4 years
Marketing 101: What does Product / Market fit mean in the early days of a startup? a thread // 🧵
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Amanda Goetz
3 years
Marketing 101: The Role of Product Marketing - what is it? - why is it so blurry? - role & goal? a thread 🧵
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Amanda Goetz
4 months
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@AmandaMGoetz
Amanda Goetz
4 years
Marketing 101: building a personal brand - what does personal brand mean - why should you care - how to distinguish it against the company you work for - how to do it w/ support from your boss - how to build yours A thread 🧵
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@AmandaMGoetz
Amanda Goetz
4 months
@tomharari I agree. This is going to be the rule going forward.
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@AmandaMGoetz
Amanda Goetz
4 years
The holy trinity of marketing: Great brand Great people behind the brand Great product What brands come to mind?
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@AmandaMGoetz
Amanda Goetz
1 year
6 years ago I was going through a divorce with 3 kids under 4 and not sure I was going to survive. This morning I woke up and feel like I jumped timelines. I have an amazing and supportive partner after 6 years of single parenting. I’m making more money than ever while
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@AmandaMGoetz
Amanda Goetz
2 years
Some exciting news: Today we announce House of Wise was acquired by a leading cannabis marketing firm to take the company to our next level of growth. 2022 has been a tough year for seed stage companies so I thought I'd share a bit of the journey to this point. ⬇️⬇️⬇️
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@AmandaMGoetz
Amanda Goetz
4 years
Companies that view personal brands as liabilities and not assets are missing a huge opportunity. It’s 2020. You no longer “own” your employees. Tips for employers ⬇️
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@AmandaMGoetz
Amanda Goetz
4 years
In 2020 I shared what I've learned in my 15+ years of marketing experience for big and small brands. I shared openly on Twitter vs. charging for this because I believe a rising tide lifts all ships! Sharing a roundup of some of the top threads below ⬇️
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Amanda Goetz
4 years
Marketing 101: Influencer marketing on a limited budget Thread // 🧵
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@AmandaMGoetz
Amanda Goetz
2 years
things I’m bullish on: 1) the rise of a modern day country club or millennial living communities. With the decline of religion, we need places to go where we can see people / have organized events, etc. soho house is all we have.
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@AmandaMGoetz
Amanda Goetz
8 months
I had cut out alcohol for a few months and really focused on what I put in my body. Yesterday I toasted my friends’ new home and baby with a drink. Today I have a headache, stomachache and overall foggy. My body is telling me this isn’t good for me. I’m done.
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@AmandaMGoetz
Amanda Goetz
2 years
Things I know at (almost) 37 I wish I had known at 27. With 5 years of therapy.
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Amanda Goetz
3 years
I don’t know who needs to hear this but…….think bigger. If you are a woman, repeat 100 times.
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@AmandaMGoetz
Amanda Goetz
3 years
Want to sound more confident? Re-read your emails and responses and remove the sentence starters: "I feel" "I believe" "I think" I still have to do this at 35. I call it my "boss edit"
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@AmandaMGoetz
Amanda Goetz
1 year
The girl who bullied me in high school just subscribed to my newsletter. A reminder: the ultimate revenge to those who want to tear you down is rising above it all and staying focused on your success.
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@AmandaMGoetz
Amanda Goetz
3 years
There is a special place in heaven for parents that take pictures for single parents so we can remember these moments that normally aren’t captured.
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@AmandaMGoetz
Amanda Goetz
4 years
Was told I didn’t have enough social influence to speak at a conference ➡️ so I put my thoughts on Twitter. Was told I couldn’t build another company as a 34 yo single mom ➡️ raised capital and started building. Believe in yourself Put in the work Don’t ask for permission
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