Lyft gains traction after adopting this strategy alongside content studio Fallen Media.

If you think TikTok is just for Gen Z, think again. Here's how to use the platform to your business's advantage.

Vaseline is breaking through the TikTok clutter.

After partnering with creators to launch the Fajita Quesadilla, Chipotle challenged consumers to create their own “menu hacks.”

The commercial shows a dad who forgot his baby's favorite binky tearing through mountain roads in a Telluride crossover.

The platform is shaping the future of ads by helping us remember what being creative is all about.

The retailer's latest campaign includes a challenge for users to participate in for a chance at $5,000.

The unconventional virality that comes from the social platform creates real-world opportunities for brands.

The power of TikTok’s algorithm, reach and tone have made the app a pillar in marketing strategies.

How corporate America and creators everywhere are racing to capitalize on the addictive video platform.

Plus: Politicians and beer brands are spending big on advertising.

TikTok has become a key part of Penguin Random House’s DE&I efforts.

From a series of disgruntled tweets to a full-blown TikTok musical, Taco Bell and Doja Cat showed the world how influencer marketing is done in 2022.

From viral pasta recipes to must-have leggings, the social video platform is a retail force.

The new option will provide a faster, more responsive way to showcase your brand and products from your TikTok ads.

TikTok says marketers will now be able to manage and optimize their content campaigns directly through these third-party platforms.

TikTok execs talk brand safety, shopping, the creator economy, and how they caused a feta shortage.

App Annie's data shows that TikTok has seen the biggest jump in revenue this year, while usage continues to grow.

Megan Foulk recorded people passing by her father, Jeff, at a boat show. The TikTok video spurred hundreds of thousands of downloads of his app Argo.

Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion’s go-to marketing platform.

TikTok gained popularity as an app for people to watch or learn dances. Industry insiders describe how it's since impacted the dance community.

Although the app has become synonymous with Gen Z, thirtysomething women now make up a substantial slice of the app's users.

Want to grow your small business' presence on TikTok? Here are 41 video ideas to help get you started and inspire you to keep creating content.