Official channel for TikTok for Business — designed to give brands and agencies the tools to engage with the TikTok community and grow their businesses. 🚀
Looking to become a TikTok pro? TikTok Academy is our free, always-on global education platform, designed to help marketers of all backgrounds level up their TikTok expertise.
Class is in session 🍎 Enroll today!
#TikTokAcademy
#TikTokForBusiness
We just launched our sales channel on
@Shopify
! Create video ads, track results, and manage your orders all from within Shopify. It’s like a hat trick, except a bag trick. 👇
#ShopBlack
has officially launched on TikTok in partnership with
@Shopify
! Create videos that spotlight your favorite Black business owners, share your own story as a Black entrepreneur, and discover Black-owned businesses! Learn More:
We work hard to ensure TikTok is a positive place to build and share stories. Read all about it in the latest Transparency Report we recently dropped. Sneak peek: we caught and removed 98.2% of violations before they were reported. 💪
We’re excited to announce our partnership with
@ADCOLOR
and present the AdColor Creator Award, honoring a Creator who impacts culture, empowers others and inspires joy on and offline. Be sure to submit your nominations before July 2nd!
Now open! Our Small Business Resource Center is officially live with all of the 🛠 tools, tips and resources you need to grow your small business on our platform. Your best year starts now📈. Check it out!
Join us on September 28th for our first-ever global summit for businesses, on a new virtual stage at
#TikTokWorld
! 🌍 Hear from dynamic keynote speakers, learn about our newest products, and get a sneak peek at what's coming in 2022.
RSVP today:
TikTok Academy is free, self-guided and totally virtual. So you can learn to use TikTok to grow your brand or business and never change out of your sweats. 📚
Enroll today:
Want to make a TikTok for your business, but don’t know how? 🙃 Drop us a question below 👇 and check back to see our video tutorial series coming soon! 🎉
We're excited to further amplify our Support Black Businesses initiative with the
#SupportBlack
campaign, leveraging in-app and IRL activations to encourage the community to support Black-owned businesses this holiday season + beyond! 🎁
Learn more:
We're excited to welcome our new Content Marketing Partners into the TikTok Marketing Partner Program, helping brands scale their content strategy within the content management tools they already use and love.
Learn more: 👉
Put
#TikTok
's signature ad offerings in the hands of artistic agency creatives and prepare to be wowed by the results that emerge! Learn more about our first "Inspire with TikTok" campaign in partnership with
@mccannwg
:
Off the track, superstar
@tar___ruh
finds joy in connecting with her global community through TikTok trends & challenges. 💫 Get a head start on planning your gold-winning marketing strategy for the cultural moment of the year at our
#SummerGames
hub:
It's finally here! 🥳
#TikTokWorld
is kicking off RIGHT NOW, and you don't want to miss it! There's still time to join our first ever global summit for businesses:
Introducing: TikTok Tactics — our best-practice guide to help you win on TikTok! 🚀
Become a TikTok Ads Manager pro with our new e-learning series, featuting how-to videos on attribution, targeting, creative tips and more.
Start exploring: 👉
On TikTok,
#authenticity
is key. 🔑
56% of users and 67% of creators feel closer to brands they see on
#TikTok
- particularly when they publish human, unpolished content.
Lookin' for your meow-ment to shine? ✨ Together with
@AdAge
, we’ve created a small business hub so you can take on the holidays with TikTok. Fur real, check it out.
We just launched our sales channel globally on
@Shopify
! Create video ads, track results, and manage your orders all from within Shopify. And yes, we're just as excited as you are!
The best way to work with Creators is to let them be themselves — their creativity and humor are what make them special, so trust them the same way users do.
🛍️ 71% of viewers say that qualities related to a Creator’s authenticity motivated them to buy from a brand.
"If brands want to succeed on TikTok, they must ditch traditional advertising strategies and focus on original content that doesn't feel too promotional."
Learn how
@lyft
's new content series has earned them both virality and community (via
@Adweek
): 👇
Looking for a way to reach new audiences? Our partnership with Shopify allows businesses to easily generate creative campaigns, track success using TikTok pixel and engage with the new audiences. Introduce your business to the TikTok community today!
Raise your hand if you've bought something you saw on TikTok: 🙋♀️
🛍️ 39% of TikTok users say they discovered a product or brand on TikTok they didn’t know about before
🛍️ 47% of TikTok users say they've purchased something they saw on TikTok
#BlackFriday
#TikTokMadeMeBuyIt
For brands, the key to success is creating content for TikTok, on TikTok. 🤳
According to an analysis of retail ad campaigns in Q1 of 2021, companies that utilized TikTok's creative tools delivered creative 14x more efficiently.
.
@Shopify
and TikTok are once again coming together to bring even more commerce opportunities to merchants.
It's just the beginning. Eligible Shopify merchants can get an early preview now:
Much more to come soon!
A new event has entered the game: Join us on Wednesday, November 2 for TikTok Made Me Play It, our first virtual global gaming event. 🎮
Register now to level up and discover why TikTok is the ultimate place to reach your community:
According to our latest creative research, the top
#TikTok
ads keep their content short and sweet. ⏰
1 in 4 top-performing videos have a duration between 21 and 34 seconds and see, on average, a 1.6% lift in impressions.
Introducing TikTok Instant Page, a fully customizable, ⚡ lightning-fast ⚡ landing page designed to help you close the gap between your TikTok in-feed ads and sales.
Learn more:
Vaseline has been a household name for nearly 150 years — but
@Unilever
's TikTok strategy took the brand to a whole new level. 📈
Head to
@adage
to learn how partnering with creators helped Vaseline quadruple social mentions and boost sales in 2022:
"TikTok has not only changed the way we communicate with Gen-Z, but it's proven it can identify areas of opportunity within our business" said Chris Brandt, Chief Marketing Officer at Chipotle.
Learn more from
@adage
: 👇
#TIL
people spend as much time on TikTok as they do watching their favorite holiday movies. 🤯 📺
Make your business the star of the next holiday classic by checking out our 2021 Holiday Guide:
Introducing ✨TikTok Fundamentals ✨ our NEW, easy-to-use framework designed to help advertisers unlock the FULL power of TikTok.
Start exploring TikTok Fundamentals today and learn how to achieve repeatable and reliable performance at scale 👉
On a scale of 1-10, we’re at a 1000000 on how excited we are to announce our Support Black Businesses Campaign! Do us a favor and 👉: 1. Check out our hub to discover Black-owned businesses and 2. Learn about our
#ShopBlack
challenge starting 11/10! 🎉
"TikTok is where the conversation is...during the Super Bowl, so we wanted to have that dialogue started before, and carry on afterwards,” said Russell Wager, Kia America's VP of Marketing.
Learn more from
@adage
:
This time last year, we told the world to stop making ads. 🙅
Now we're taking a moment to celebrate the brands, big and small, that joined us in making TikToks. 🎶
We're excited to announce our partnership with
@zapier
, a new integration enabling advertisers to seamlessly transfer leads from TikTok Lead Generation directly into their CRM. 🤝
At TikTok, our goal is to build the most trusted entertainment platform in the world, and the safety and security of our community is our top priority. 🔐
Learn about the latest steps we've taken to ensure that users and brands feel secure + protected:
The world is changing, and ads are changing with it. Learn why
@adage
is calling TikTok "the new ad school", and what marketers can learn about creativity on TikTok.
TikTok is for everyone. 🌎 More than 1 billion people use TikTok every month—and it's not just Gen Z. A majority are actually millennials and Gen Xers. People from every generation are watching, creating, and sharing content on TikTok.
#NewFronts22
Audiences, studios, creators—everyone's doing it all on TikTok. Learn how TikTok has become the ultimate ally for entertainment marketers on the TikTok for Business Blog: 🎥 🍿
"Brands should reach out to creators that align with their message ... Just know the creator that you're talking to - know their audience, research them, and the partnership is gonna be great." -
@emilyuribe
, TikTok Creator (4/6)
Wow—can you believe it?! 🎉 We're so proud of our TikTok For Business team for producing award-winning campaigns that helped drive growth for businesses of all sizes, all over the world. Thank you to everyone at
@TheDrum
for the recognition and honor!
#TheDrumAwards
The power of
#BookTok
is real — according to new data from
@Scribd
, books featured on TikTok saw an average 75% spike in sales after promotion. 📚 📈
Learn more from
@Forbes
: 👇
Trending on TikTok: In just 10 days,
@aldo_shoes
has driven over 3B video views on their
#StepIntoLove
hashtag challenge, promoting their new fall campaign. Learn more about the challenge:
Lights, camera, actionable entertainment! 🎥
Get familiar with the predictions, tips and advice in the What’s Next 2023 Trend Report and take your TikTok content to the next level:
#TrendReport
#DigitalMarketing
#TikTokforBusiness
All
#TikTokWorld
session videos and recap documents will be available on the TikTok World website starting Thursday AM EDT (9/30) on the "Archive" page. To access the Archive on Thursday AM, just head to and navigate to the Archive!
With over one billion global active users and counting, TikTok’s unconventional virality is creating tangible, real-world opportunities for brands.
Check out this piece from
@adweek
to learn more: 👇
Big things are happening at
#TikTokWorld2022
. Be sure to catch all of the out-of-this-🌎 updates across our TikTok for Business channels. The future of community-led entertainment is coming soon.
#DYK
: Marketers can now create and manage TikTok In-Feed Ads campaigns on popular customer experience management platform,
@Sprinklr
. This partnership allows Sprinklr's network of brands to reach out to our highly-engaged audiences, with immersive and interactive video content.
What's the sweet spot 🍭 for ad length on TikTok?
Video ads on TikTok that fell between 21 and 34 seconds in length received a 280% lift in conversion compared to videos that fell short or long of that duration window.
When in holiday shopping season, do as the Small Business Cat does and visit our small business hub sponsored by
@AdAge
. It’s your last chance before Small Business Saturday!
ICYMI: TikTok was named to
@adage
's 2022 Marketers of the Year list! 🏆
Learn why TikTok has become a pillar in marketing strategies for brands of all sizes, and how businesses can tap into new e-commerce opportunities on the platform:
We're excited to announce the launch of our all-new Brand Safety Center, a central hub for insights, articles, partnerships and all things
#brandsafety
and
#transparency
at TikTok. 🔒
TikTok is partnering with
@Unilever
to unveil
#CleanTok
™ 🧽 in 10 countries! Content will feature helpful cleaning tips and advice, editorial series from top
#cleanfluencers
, before-and-after clips, and more.
Learn more about this collaboration below👇
Thrilled to announce our new partnership w/
@TheTradeDesk
in key APAC markets, making
#TikTok
the first short-form video platform to integrate its ad offerings with the leading independent DSP.
Here’s why this partnership is exciting for the ad industry:
"...companies of all sizes are looking for the answer to the same question: How do I get TikTok right?”
Learn how
#TikTok
is supercharging the creator economy in the latest piece by
@FortuneMagazine
.
Penguin Random House harnessed the power of
#BookTok
through creator partnerships, and took their TikTok strategy to a whole new level. 📚
Learn more from
@adage
:
Roundhouse kick polished ads to the curb 💥 — on TikTok, realness is celebrated and content creation comes easy.
Learn how
@KarateCombat
generated over 96K followers in just one month 🤯 using In-Feed Ads:
Check out our latest study with
@nielsen
and
@ncsolutions
, analyzing ad campaigns from brands across the globe to determine the optimal approach for driving offline sales on TikTok. 📈
From a series of disgruntled tweets to a full-blown TikTok musical,
@tacobell
+
@DojaCat
showed the world how influencer marketing is done—winning Best Use of TikTok at the
@adage
Creativity Awards. 🏆
Get the scoop on
@DeutschLA
’s ‘Anti-Hero’ campaign:
JUST DROPPED: 7,000 insights now available on the TikTok Insights tool! 🔥
Get the latest global research on Ad Solutions, Effectiveness, Trust & Safety, and more — all in one place.
Explore the latest
#data
drop: 👉
In honor of
#EarthDay
, we're sharing one of our favorite success stories from eco-friendly small biz,
@dorsalbracelets
! 🐬
Learn how they leveraged TikTok's new Hashtag Targeting feature + Shopify Pixel Integration to reach more than 5 MILLION users:
You will not believe these
@dibsbeauty
results 💄 By using our new Search Ads Toggle tool to boost Co-Founder Courtney Shields’ organic promo video, DIBS Beauty drove an increase in performance.
Start using this performance-driving tool! 🔗
People are spending a movie's worth of time each day on TikTok. 📽️🍿
That’s because TikTok runs on a content graph, not a social graph. It's not about who you know; it's about what interests you, so the algorithm keeps presenting new and interesting videos.
#NewFronts22
TikTok isn't just the place to find the latest dance craze — it's become a hotbed of consumer trends across industries. 🔥 Check out this piece from
@YahooFinance
for a look into TikTok's effect on food, fashion, music and more.
According to a study by
@material_tweets
, the discovery 🔎 that happens on TikTok is unparalleled:
👉 55% of users agree TikTok helps them discover new things.
👉 Users are 1.3x more likely to agree that TikTok helps them hear different perspectives than they normally hear.
📢 Calling all small businesses!
There’s no party like a
#SmallBizBlockParty
— and you’re invited! Join us for free workshops hosted by local organizations in your area and learn how to grow your business on TikTok.
RSVP today!
At last week's
#4AsDecisions
event, TikTok’s Rema Vasan (Head of Global Gaming Business Marketing) sat down with TikTok creator
@cozy__games
to discuss how TikTok and
#gaming
are at the forefront of entertainment.
Catch a recap from
@thedrum
here: 👉
Learn how we're meeting brands' need for speed with TikTok Instant Page — a customizable, lightweight mobile web page that loads up to 11 times faster than standard mobile pages. ⚡
(via
@socialmedia2day
)
Authenticity is 🔑 on TikTok — according to a
@nielsen
study, 53% of TikTok users say they trust others to be their real selves on the platform.
For brands, this level of trust leads to stronger engagement and deeper connections with audiences.
#CannesLions22
#TikTokAllAccess
We're excited to welcome our new Content Marketing Partners into the TikTok Marketing Partner Program, helping brands scale their content strategy within the content management tools they already use and love.
Learn more from
@TechCrunch
:
We kicked off
#CannesLions22
with an exciting discussion on the latest opportunities for brands on TikTok — highlighting new shopping tools, brand safety updates, and insights on the global ad ecosystem.
Get the full breakdown from
@adage
: 👇
TikTok is topping the charts on
@appannie
's latest App Performance Report, making major jumps in consumer spend and user growth. 🚀
Get the full breakdown from
@socialmedia2day
:
News that makes you go WOO 🎉 — you can now integrate your
@WooCommerce
account with your TikTok!
Plus, we're offering eligible merchants $200 in TikTok ad credit when you spend $20 in the first 14 days. (Terms & conditions apply)
Get the plugin here:
Our users come to TikTok to find content that entertains them, and entertainment sells. 🤑
According to our Global Retail Path to Purchase study, 44% of TikTok users want
#brandedcontent
to be fun and entertaining.
[via TikTok MSci Study by
@material_tweets
]
Megan Foulk posted a single, 12-second
#TikTok
to promote her father's navigation app. In a matter of days, it received more downloads than it had in three years. 👏
Read the inspiring story from
@washingtonpost
:
For a growing number of brands and creators, TikTok has replaced traditional social channels as fashion's go-to marketing platform.
“TikTok is where trends start for us,” said Stacey McCormick, SVP of marketing for
@Aerie
.
Learn more via
@BoF
: 👇
In the first installment of their "CultureTok" series,
@BusinessInsider
shares an in-depth look at the many ways TikTok has transformed — and benefitted — the dance industry. 💃
Get the scoop from dancers, choreographers, companies, and more: 👇
What's the best way to get started with
#TikTokForBusiness
?
Create content that speaks to people; invite the
#TikTok
community to participate in your brand's storytelling; be authentic, and most importantly...
Don't Make Ads.
#MakeTikToks
.
🌐
Still think TikTok is just for
#GenZ
? 💁♀️ Women in their thirties are making their mark on the platform, becoming the second largest group of monthly active users on TikTok.
"...if you’re a small business owner and you’re not on TikTok, you’re missing out.” 💸
Check out this piece from
@Digiday
to learn why
#smallbiz
owners are flocking to TikTok to grow their businesses:
You got your business account set up (win!) and now it's time to create & post content. Check out some of these awesome video ideas from
@Boosted_Social
to help set your small business up for success on TikTok.