Global leader in Product training with a community of over 2 million product professionals
Producer of ποΈ
#ProductCon
and ποΈ
#TheProductPodcast
πA successful product manager should never stop learning.
πThese titles are valuable for product people at any stage in their careers.
Whatβs your favorite
#prodmgmt
book and why? Comment below π
#NationalBookLoversDay
#productschool
Finding the right tools for building a roadmap is a fundamental
#prodmgmt
exercise.
This process might be a bit challenging. Therefore, weβve put together 5 roadmapping tools to help make it more bearable.
Are you missing any other tools? Let us know π
#productschool
User Flows and User Journeys are two key parts of the product design.
However, these two terms are sometimes used interchangeably, and they can look incredibly similar.
Letβs clear up the confusion and take a look at the difference between them π
#prodmgmt
#productschool
If you measure Customer Acquisition without also measuring Customer Retention, it sends the message that you only care about gaining new customers and not keeping them happy.
All roads lead to product.
The beauty of
#ProdMgmt
is that it sits at the center of design, business, and technology.
If youβre skilled at any one of those three and have a willingness to learn the other two, thereβs a Product Manager role for you.
A Product Manager's attention is being pulled from all directions π€―
Just remember exactly who is at the center of decision-making.
π The customer.
βPMs manage products, not people, so they must achieve everything using soft influence, effective communication, leadership, and trustβnot orders.β
βThe Product Book: How to Become a Great Product Manager
πΊProduct Design
πΊProduct Development
πΊProduct Marketing
PMs will work significantly with all three domains, leaning more into each triangle at different points in the process of building products.
Great Product Managers need an insatiable sense of curiosity that spans so many areas.
User research, technical research, stakeholder values, market trends, the list goes onπ
What is an MVE?
In a nutshell, it's the minimum 360 experience that your company gives a customer, and includes everything from marketing and customer support, to the product itself.
#prodmgmt
What makes a great
#PM
?
Creative
Discover the most innovative ideas to develop
Analytical
Measuring in order to validate your ideas and outcomes
Leader
Syncing and supporting teams, believing in your abilities, and celebrating failure and success
#ProdMgmt
What are the top 3 responsibilities of a PM?
1. Well-prioritized backlog of initiatives based on business goals
2. Clear understanding of user pain points so you can prioritize
3. Clearly communicating your vision so those responsible are not confused
#ProdMgmt
Being a PM is about being a people person.
π₯
The larger your network, the more resources you have.
π
Social capital is huge in this business.
π°
If you're an introvert, do your best to engage with people in your office.
π€Ό
Simply get away from your desk.
πΆοΈ
#ProdMgmt
When it comes to
#productmanagement
, there are many approaches how to get the job done. However, all great Product Managers share some key skills in common.
What else would you add?
#pmskills
#productmanager
According to The State of Product Analytics report
The top metrics that product teams care about are
π retention
π engagement
π conversion
What's next in line?
π° Revenue
Every PM needs the tools to build successful products and we've partnered with some of the top companies to bring you a curated list of over 250 tools... and it's FREE!π
π Roadmapping
π Analytics
π€πΏ Collaboration
Check out the full list of tools!
A Product Manager should never build their roadmap strategy on intuition alone. You need to back that gut feeling with some data.
π Implement A/B strategies
π Feature requests based on user stories
π Feedback from your team
Nobody wants to reinvent the wheelβthatβs why weβve partnered with
#prodmgmt
leaders,
@coda_hq
, and
@MURAL
to develop templates for the most common PM scenarios.
From PRDs to creating User Flows and Product Launch Checklists, we've got you covered. π
When deciding what to build first:
Think like the customer.
How does the solution impact the pain index for the customer? The higher the pain, the more urgent.
Transitioning to Product? Then keep this in mind:
1. No one was born PM.
2. Build your skills where and when you get the opportunity.
3. Be humble and keep learning.
4. Trust yourself. You can't drive people if you can't drive yourself.
#ProductManagement
Hey Product people! We want to get to know you!
β€οΈ if you're an aspiring PM
π if you're a Product Manager
β¬οΈ comment how long you've been working in
#prodmgmt
What are the 3 most important things for a
#ProductManager
to have?
1. Clear understanding of the issues
2. Clear communications
3. A strong ability to build relationships with customers and teams
#ProductManagement
User Flows and User Journeys are two key parts of design that Product Managers should be very interested in, as they both heavily affect how the user experiences the product. However, these two terms are sometimes used interchangeably, but they are not the same.
A key responsibility of a
#ProductManager
isn't building and shipping features, it's solving problems! Represent the customers when they are absent. -Meng Jiang
A good
#ProductManager
knows when to say no, when to stop adding features, and when what you have is enough to launch.
βDone is better than perfect.β - Sheryl Sandberg
#ProdMgmt
These product leaders should be on your radar- and on your timelines!
Follow these 20 leaders for
π‘ powerful insights
π
#prodmgmt
industry knowledge
β‘οΈkiller, real-world strategies
One of the first things a great product manager should do before even thinking about a product is to understand the company that makes it.
Every company is a little bit different, and they have different priorities, values, strengths, and weaknesses.
#prodmgmt
We curated a list of the top books for widening your perspective when it comes to
#ProdMgmt
! From marketing to founders, to managing and product, these books will help you understand what it really takes to build a successful solution. Check it out here:
How should I use User Flow diagrams?
User Flows are a great tool for communicating what the product will do to non-technical people, especially stakeholders.
If youβre a non-technical PM theyβll be extra-useful before the MVP stage.
βThe best PMs know how to push hard on the right priorities, with urgency but without conveying a sense of panic or stress.β
- Julia Austin, Harvard Business School
Leadership skills ladder:
π Build something
π Build a hit
π Build an organization
π Build a company
π Build an industry!
@gibsonbiddle
at
#ProductCon
Want to become a PM? Then build something!
Tools like
@Sketch
&
@InVisionApp
make it quite easy to build prototypes.
Start your own blog where you write about your ideas about product and design.
This will help you tremendously when breaking into Product.
#ProdMgmt
Without the user's trust, your product won't grow.
Delivering an exceptional digital experience is the only way to earn
the trust of your customers and drive growth.
Soft skills that Product Managers should have:
π Self-management
π Social awareness
π Strategical input
π Communication
π Message delivery
π Empathy
What are some more good
#softskills
that
#ProductManagers
should have?
As a PM, even if you knew as much as Engineers, you should stay out of it. A PMβs job is to provide the Engineering team with exposure to the business problem, pain points that need solving, and partner with them in order to find the best solution. Agree?
#ProductManagement
βMy final advice for aspiring PMs would be to understand that any transition is hard and takes time. Donβt expect to land your dream job next month. But also donβt give up on your dreams, progress that sticks is always made slowly.β
- Vyom Nagrani
"It doesnβt matter how well youβve developed your product managerβs sixth sense. You canβt create a successful product roadmap on intuition alone. You also need hard data."
- Jim Semick
@ProductPlan
Follow the gray brick road, follow the gray brick road πΆ
If you want to master key
#productmanagement
skills, follow the path below to get free eBooks covering all stages of the Product Management career. Happy
#worldbookday
π
Download them here:
PMs sit at the intersection of business, tech, and design.
A full-stack PM is someone who has a good handle on all of these, and can manage a product from conception to launch and beyond π
One of Product School's blog goals is to provide our community with the best content so that you can become a great Product Manager!
So here are our Top 5 most-read blog posts (stay tuned, weβll be updating these thread during the week π)
#prodmgmt
If you have a competitor who has a remarkably similar product to yours, itβs your storytelling β your Why β which will set you apart and help you find your customers.
Designers are not just part of the aesthetic development of a product, they are also heavily involved in user research and problem-solving. The entire team works together to create a product that perfectly balances design, function, and aesthetics.
We just launched a brand new FREE eBook! π₯
Product Mindset: How to Get Inside Your Customer's Mind
Find us on Product Hunt, support us with an upvote, and download your free copy!
#ProductManagement
A good PM will build features that delight customers. A great PM with scale in mind, will build capabilities that delight the customers and satisfy internal stakeholders.