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Pete Badh Profile
Pete Badh

@PeteBadh

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157
Following
563
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I write emails people enjoy reading | Sharing 10+yrs copywriting wisdom + other guidance and advice no one asked for | I don’t do boring

My emails (not boring) →
Joined January 2019
Don't wanna be here? Send us removal request.
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@PeteBadh
Pete Badh
7 months
It's your idea that sets you apart. Whether that's in the form of: • Your offer • Your brand • Your business Everything starts with the idea. Yeah writing's important too. I can write well. But the idea is key. And I don't just mean "one big idea". I mean micro-ideas
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@PeteBadh
Pete Badh
8 months
Anyone ever met a writer who’s actually not an introvert in real life?
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@PeteBadh
Pete Badh
7 months
Got this notification earlier. Made it.
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@PeteBadh
Pete Badh
6 months
***Public Service Announcement*** Guys (and gals)... It's with a heavy heart that I've taken the decision to take a period of indefinite leave from X. I won't bore you with the details, but the bottom line is my wife and I have an opportunity to build something offline that
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@PeteBadh
Pete Badh
7 months
How (not) to win friends and influence people (on X)
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@PeteBadh
Pete Badh
9 months
Just gona leave this here… Night y’all.
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@PeteBadh
Pete Badh
10 months
I follow you because I either: 1. Like you 2. Like your content If I unfollow you, it’s because I either: 1. Stop liking you 2. Stop liking your content I don’t have the: • Time • Tolerance • Mental capacity for anything in between
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@PeteBadh
Pete Badh
7 months
9 types of creators on X. 1. The newbie No idea what he’s doing. Wants to make money. Longs for growth. Close to quitting after a week. 2. The business bro Here on a mission. Lazer focus. Disciplined (like a monk in a brothel). Makes decent $$$. 3. The brand builder Believes
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@PeteBadh
Pete Badh
7 months
Short story. There once was a man named Pete. He said "Stop being a boring b*stard with your writing." The end.
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@PeteBadh
Pete Badh
8 months
Growth on X simplified in two points. 1. The more you post, comment and DM, the more you grow. 2. The higher quality your posts, comments and DMs, the faster you grow. Do more of 1. Be better at 2. That’s it. Now can we please stop posting about growth because it’s boring
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@PeteBadh
Pete Badh
6 months
Most people take themselves too seriously in the comments. My advice? Get drunk. Loosen up a little. Engage. (Then go to sleep before you realise what you’ve said and wake up none the wiser…)
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@PeteBadh
Pete Badh
7 months
It’s been a weird 24 hours. First @AlexFinnX added me to an “Elite small account list” (fancy). Then this Copythinker dude, who only follows one new account every month, followed ME (privileged). (Maybe they’re after my ankle pics…)
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@PeteBadh
Pete Badh
7 months
[Season 2 | Badhitude 18/29] Regardless of the reason, this impressed my kids more than Santa did. → Heroes are for life, not just for Christmas
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@PeteBadh
Pete Badh
8 months
Want your words to skip a beat? Achieve a feat? Be a treat? It ain't that hard, just take a seat... All you gotta do is... Trim the meat Stay short n sweet Avoid repeat (be more complete) Then add some heat Tiny bit of a street Lose any deceit And you'll soon start to
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@PeteBadh
Pete Badh
7 months
Show the real you. Stay loud and unique. Slay any signs of doubt. Think like a creative genius. Stand for what you believe in. Have no fear. Block outside noise. Let your thoughts run free... ----- Don't write to be better. → Write to stand out. Happy weekend you Badhasses.
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@PeteBadh
Pete Badh
7 months
Newsflash: You can be funny, sexy, stupid, smart and random all in the same post… X doesn’t care. People don’t give a sh*t. Stop being vanilla. → Get creative. Lick soap. Retch. Stand out.
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@PeteBadh
Pete Badh
8 months
One thing I love most about X? Bumping into guys you vibe with in the comments of other creators. It’s like… “Dude! Haven’t seen you 23 minutes, what you sayin?” “Oh nothin, just left a witty comment on Dan’s post...” “Lemme see… nah, LOVE that… I’ll comment too…” “Yes
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@PeteBadh
Pete Badh
9 months
My profile pic. Taken at my best mate’s wedding. • 32 degree heat • Glasshouse venue • Sweating my balls off Even though I look cool af, I wasn’t. → Don’t believe everything you see on X (Except me obvs)
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@PeteBadh
Pete Badh
7 months
Make more offers…
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@PeteBadh
Pete Badh
7 months
Everyone on X is different Different lives Different ankles Different families Different backgrounds Different circumstances And yet everyone tries to sound the same. 500 million users. 1 opportunity to stand out. → Share your body parts It’s the only way.
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@PeteBadh
Pete Badh
8 months
It took me 3 months to reach 429 followers. I could've done it in half that time. Here's what I'd do differently if I had to start over... → F*ck all This tweet isn't about growth. Stop chasing followers. You'll become miserable and bald. → Focus on quality and fun
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@PeteBadh
Pete Badh
1 month
If your idea’s sh*t, your writing’s gonna be sh*t. And trust me… Ain’t nobody got time for that sh*t.
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@PeteBadh
Pete Badh
8 months
[Badhitude 21/31] Be so you, people wanna be you.
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@PeteBadh
Pete Badh
7 months
Most guys on X can write. But the skilled writers: • Say more with less • Make the hard simple • Create calm from chaos They also know how to use juxtaposition, alliteration and rhythm to capture attention. That's why being a "just" a writer isn't good enough. → You need
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@PeteBadh
Pete Badh
8 months
Look y’all, if you wanna follow for a follow, I’m not that guy. I’m not here for superficial growth. I follow people I like, whose content I like or who I can learn from. If they don’t follow back, I couldn’t care less. And I live happily ever after.
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@PeteBadh
Pete Badh
8 months
OCD sucks. Still can’t bring myself to repost my own content.
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@PeteBadh
Pete Badh
7 months
Passed 700 followers the other day. Went under the radar coz I'm not really the "celebrate a milestone" kinda guy. However, I do like numbers. And I do like 7. (Not really sure why. I like 8 too, less so 6). Anyway, here's 7 concise tips that'll make you a better online
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@PeteBadh
Pete Badh
7 months
Fine. The reason I stand out is because I post what I want, when I want, how I want. I'm not fixated with the algo. I'm not dictated by the gurus. The only thing I do deliberately is comment on other people's posts. But even then, I write what I want, when I want, how I want.
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@PeteBadh
Pete Badh
7 months
Wanna lazy way to find new guys to learn from? → Spy on who the big accounts follow Just abused Kieran Drew’s list and found some beauties I’d never seen before 1. Credible 2. Same interests 3. Proven winners Easy Sunday morning wins.
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@PeteBadh
Pete Badh
7 months
I've had less time for X recently, especially cold DMs. Here's why: 1. My 9-5 I'm currently re-writing the whole brand messaging for the company I work for + lead generation emails + copy for Facebook and LinkedIn ads. 2. My wife's business I'm currently re-writing her whole
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@PeteBadh
Pete Badh
9 months
I like trying different ways to post so that everything I write tends to stand out in a sea of sloppy poo. Ew 💩 → Don’t be poo. Be You.
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@PeteBadh
Pete Badh
7 months
Quick weekend recap: • Drove to in-laws Friday evening • Dropped wife off at friend's house • Took kids to circus Saturday afternoon • Went out for food/drinks Saturday evening • Played in a football tournament all day Sunday • Picked wife up and drove back home Sunday
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@PeteBadh
Pete Badh
8 months
Check this... On average, I write for 7 hours every day (excluding weekends)... This includes work, life and posting sh*te on social media. That's... • 35 hrs a week • 140 hrs a month • 1,680 hrs a year I've done this pretty much non-stop for the last 20 years... =
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@PeteBadh
Pete Badh
8 months
I hear people like lists. Get out Be funny Be humble Listen more Let go of sh*t Lean into you Be empathetic Don’t be a d*ck Speak to people Widen your vocab Notice small details Make up new words Write everything down Find your tone of voice Congratulations. You’ve just
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@PeteBadh
Pete Badh
7 months
I stand out. Here's my writing broken down into a really sh*tty framework with no clear steps on how to achieve anything. Except stand out. ----- #1 . Vary your vocab Simply put, use variety in your language. I'm a big advocate of learning new words and phrases (and their
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@PeteBadh
Pete Badh
8 months
[Season 2 | Badhitude 11/29] 5 things I’ve learned in hitting 500 followers in less than 500 days. 1. Being funny works 2. Being a d*ck doesn’t 3. I can help people write 4. My surname is a blessing 5. People like lists like these… And… If all else fails… → There IS a
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@PeteBadh
Pete Badh
10 months
Slept in this morning. Didn’t beat myself up or commit to: • Cold showers • 90 day challenges • Climbing 6 mountains in 4 days I just posted this and made myself a coffee. Weird eh?! Happy Sunday.
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@PeteBadh
Pete Badh
7 months
Crazy how you can lose momentum with a few days of not being on X... Posting feels like a chore. Ideas don't come as easily. Commenting isn't as natural. That said, my email subs are up and I bagged another creator with 15k+ followers. → Sh*t happens Just learn to take the
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@PeteBadh
Pete Badh
7 months
@The_AdProfessor These are awesome man. Nike is a master of its craft - alongside Apple - who I think might be the only company to rival their branding/marketing.
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@PeteBadh
Pete Badh
8 months
The longer you’re here, the more you realise what’s sh*t and what’s legit.
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@PeteBadh
Pete Badh
7 months
I'm not a fan of frameworks. I see their value, but they imply rigidity, especially in writing. And rigidity stifles creativity. Yeah, you still need the basics. You need to know how to capture attention and structure your words. But the most important thing is that your
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@PeteBadh
Pete Badh
7 months
Insights from working 9-5 for the last 20 years: • You build resilience • You find friends for life • The nights out are epic • Stability's not a bad thing • Great way to learn and earn • You define your comfort zone • Work coffee will always be sh*t • Commuting's what
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@PeteBadh
Pete Badh
1 month
Productivity hack: If you’re struggling to get up for work early, have a kid. 10 years later and I still haven’t slept past 7am. Bonus tip: If one kid doesn’t work, have another (I’m currently at 3).
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@PeteBadh
Pete Badh
8 months
[Season 2 | Badhitude 12/29] Try Writing Entertainingly Every Time → And people will read your sh*t
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@PeteBadh
Pete Badh
9 months
[Badhitude 13/31] Old is gold. Youth is truth. Learn from both. Grow your wisdom (tooth).
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@PeteBadh
Pete Badh
7 months
Simple tip to boost your creativity. When you write anything, don't follow convention. eg. When taking messages at work, don't just write: "Chris from sales called. Can you call him back." Instead, write: "Some guy called about your appointment at the sp*rm bank. He said
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@PeteBadh
Pete Badh
8 months
[New season: Badhitude 1/29] Take screenshots of comments so you can…
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@PeteBadh
Pete Badh
9 months
Watched 3 films on Netflix these last few days. I actually feel fine. • No rash • No brain fog • No signs I’m gona die Still breathing normally. → It’s a f*ckin Christmas miracle
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@PeteBadh
Pete Badh
8 months
Done a few audits now for other creators and 3 things keep popping up. 1. Lack of personality or individuality 2. Posts don't actually reflect the bio 3. Trying to sound like an authority... with no actual authority First rule of X? → Be yourself It's the easiest thing you
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@PeteBadh
Pete Badh
8 months
Anyone else used think if they tagged: • JK • Dan • Alex • Eddy • Kieran Or anyone else over 100k… They’d magically notice, comment and retweet your post!? Nah?… Me neither… 👀
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@PeteBadh
Pete Badh
7 months
Your writing’s limited by your beliefs. This is huge. And it’s why you’re struggling to stand out. X has conditioned you to think like everyone else, when really, there are no rules. Take me. I’ve written posts and comments in the below formats: • Lists • Letters • Poems
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@PeteBadh
Pete Badh
7 months
It’s Mother’s Day in the UK I’ll be out most the day Treating Mrs B So she doesn’t pissy Think different… Write different… → Do it a different way…
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@PeteBadh
Pete Badh
8 months
Your writing still sounds like everyone elses because you don't: • Give less sh*ts • Laugh at yourself • Show vulnerability • Allow transparency • Wear socks with fruit on Personality comes from dropping the barriers. → Own your sh*t Wear fruity socks.
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@PeteBadh
Pete Badh
9 months
When they say your writing should make your readers feel something… This is what they mean…
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@PeteBadh
Pete Badh
7 months
[Season 2 | Badhitude 17/29] It’s not how you learn. It’s who you learn from. (Me…. I’m talking about me… learn from ME) Ps. Always make your CTA clear.
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@PeteBadh
Pete Badh
7 months
Taken a few pics. Updated the banner. Not far off launch now...
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@PeteBadh
Pete Badh
7 months
I love my dad but after 5 mins talking to him, you zone out or need a tranquilliser. Trust me. If you can’t laugh at yourself, you’re gonna be boring. Being serious is good. Being funny is better.
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@PeteBadh
Pete Badh
10 months
I wasn’t always a sexy mf. 34 years ago I was a fat, ugly, brown kid with goofy teeth. (I know it’s hard to believe ladies). Then I joined the Caramel Club. You can too. ↓ Just read the story ↓ ------------------------------ Brown boy. White school.
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@PeteBadh
Pete Badh
8 months
Went out tonight. • Drank beers • Ate good food • Stayed up past 12 Noticed that I: • Was happy • Felt no guilt • Had a good time I mean, might just be me, but… Turns out living your life ain’t actually that bad.
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@PeteBadh
Pete Badh
7 months
Welcome message for newbies: If you see the start as an opportunity to be creative and post whatever you want (as long as there's a consistent message and you make it relevant)... → It won't feel like hell You're welcome. Happy Thursday. Bonus tip: Engage. A LOT. It helps.
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@PeteBadh
Pete Badh
9 months
Anyone else die a little inside when someone says “move the needle”?!
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@PeteBadh
Pete Badh
7 months
Ngl, I appreciate DMs like this. Ps. He’s referring to George Ten. We’re buddies now.
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@PeteBadh
Pete Badh
8 months
Play with your w... ords. I do it all the time to get personality into my writing. • Coin new terms • Make up new words • Add a twist to well-known sayings It's disruptive and captivating. But most importantly, people find it memorable... → Which makes you stand tf out
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@PeteBadh
Pete Badh
8 months
My banner says "Write. Share. Laugh" because that's what I believe in. • I love to write • I love to share • I love to laugh I believe in other sh*t too obvs (like central heating) but my banner is a representation of me. Clean. Clear. To the point. → Write like this when
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@PeteBadh
Pete Badh
7 months
[Season 2 | Badhitude 16/29] → Time Lime Line Wine Wise Rise Rose Pose → Post Small changes make anything possible with time. ps. Want me to write your ad copy? Drop me a DM.
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@PeteBadh
Pete Badh
7 months
[Season 2 | Badhitude 29/29] As another season comes to an end, I thought it'd be nice to reflect... ------------------ Ɐs ɐuoʇɥǝɹ sǝɐsou ɔoɯǝs ʇo ɐu ǝup, I ʇɥonɓɥʇ ᴉʇ'p qǝ uᴉɔǝ ʇo ɹǝɟlǝɔʇ... ps. Badhitudes will be back later in the year.
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@PeteBadh
Pete Badh
2 months
Dipping my ankle back in… 👀
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@PeteBadh
Pete Badh
7 months
[Season 2 | Badhitude 23/29] If you learn nothing else on X… Remember that “niche” can be pronounced “NEESH” and “NITCH”. This confused the sh*t out of me when I first started. Guru: “Find your nitch” Me: “Who tf is Nitch!?!?” → Learn something new everyday
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@PeteBadh
Pete Badh
8 months
I haven’t “crafted an offer” yet but if your personal brand doesn’t get reactions like this… Make me an offer and I’ll see what I can do.
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@PeteBadh
Pete Badh
9 months
"How do I inject personality into my writing?" Nobody's asked me this so I'm not gonna tell you. But I can say with (low) confidence that no one has written the above two lines together before. Most people would just answer the question and start rambling. How am I
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@PeteBadh
Pete Badh
8 months
Writing on X broken down. 1 dimensional (1D): Same messages, same words, no personality 2 dimensional (2D): Same messages, different words, no personality 3 dimensional (3D): Same messages, your words, no personality 4 dimensional (4D): Your message, your words, your
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@PeteBadh
Pete Badh
10 months
6 weeks on X and I haven’t gained 26475287365637564 followers. I have gained some weight though. And lots of love from Candy, Ruby and “hot” Jess. (only realised these were bots recently, massively dented my ego) Anyway here’s 6 things I’ve learned in 6 weeks on X
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@PeteBadh
Pete Badh
9 months
Apparently the real @thevirgilbrew followed me yesterday. (no… for real, I’m surprised too… I was out drinking most the day so had to doublecheck this morning 😂) Anyway… if you don’t who this guy is, he’s a f*ckin X legend. He’s made serious $$$ and obviously knows what
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@PeteBadh
Pete Badh
7 months
[Season 2 | Badhitude 19/29] Read your bookmarked posts. Chances are you've actually saved something valuable amongst all the other sh*t.
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@PeteBadh
Pete Badh
9 months
Your writing isn’t boring. You are.
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@PeteBadh
Pete Badh
2 months
Ngl... I have missed X a little in my time off. I'm not 100% back but I will be dipping in and out a little more often than the previous months. (a little bit like a phased return to work...) Just wanted to give a few overdue shout outs: 1. For all the people who commented on
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@PeteBadh
Pete Badh
9 months
If you can write to educate, entertain and engage all in the same message… You’ll win X (Just make sure to remember those still figuring sh*t out…)
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@PeteBadh
Pete Badh
8 months
[Season 2 | Badhitude 2/29] Sometimes it's nice not waking up to 20+ notifications and 7 unread messages. → Set your own pace Get spammed in the DMs when you're ready.
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@PeteBadh
Pete Badh
7 months
Short work history. • Banking • Intelligence • Marketing & comms Learnt writing skills in all of them. Made decent money. Now I write sh*t online. People vibe with it. I get fan mail. But the biggest thing I've learned so far? → Overtyping on mobile hurts your thumbs
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@PeteBadh
Pete Badh
7 months
[Season 2 | Badhitude 20/29] Not busy enough? Steal my 1-2-3 method for free. 1 wife 2 work lives 3 whiny kids All yours. For free. Guaranteed to take up all your time. Just follow so I can send you details of where to pick up and give you a lifetime of 𝗌̶𝗍̶𝗋̶𝖾̶𝗌̶𝗌̶
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@PeteBadh
Pete Badh
2 months
4 months away and I still see people commenting with rewrites of the original post. *Urgh* 1. Don't do it 2. Don't do it 3. If you're told do it, don't do it 4. If you want to do it, don't do it 5. If you do do it, slap yourself, then delete it 6. If you do it, delete it, then
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@PeteBadh
Pete Badh
7 months
[Season 2 | Badhitude 27/29] If my last 36 hours prove anything... → I need a rockstar ankle pic offer (Plus quality attracts quality → Write to stand out)
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@PeteBadh
Pete Badh
8 months
[Season 2 | Badhtitude 14/29] This Valentine's day, make sure your screen isn't the only thing getting attention.
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@PeteBadh
Pete Badh
8 months
[Badhitude 20/31] Don’t stress about sh*t you can’t control. Stress about the sh*t you can, but aren’t. (Like the goddamn TV remote)
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@PeteBadh
Pete Badh
1 month
Repetition breeds confidence. Ingenuity breeds excellence. Repetition + ingenuity = Excellidence And that my friends is where you wanna be in life.
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@PeteBadh
Pete Badh
9 months
No real offer No lead magnet No spammy DMs → Just writing with authenticity and personality I mean… it’s what I do innit… P.s. DM me if you want a free copy/content audit
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@PeteBadh
Pete Badh
8 months
@AlinDragu • Eat more protein • Stop at three kids • Travel any chance you get • Learn to hide money from the taxman • Spend more time on sh*t you enjoy • Learn to give less f*cks about sh*t you can't control • Don't stop exercising coz your metabolism massively slows down after 35
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@PeteBadh
Pete Badh
7 months
@The_AdProfessor As a copywriter (with a massive passion for ads, especially playing with words in a creative way) I love 2, 4 and 9 - especially "Cancer cures smoking". It's the simplicity that makes it so powerful. And simple is often the hardest skill to master.
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@PeteBadh
Pete Badh
8 months
[Badhitude 30/31] You are what you tw-eat Make sure you get in loads of: • Personality • Randomness • Some useful stuff other people don’t say Tw-eat healthy, live longer.
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@PeteBadh
Pete Badh
8 months
Passed 400 followers yesterday. Coincided with the wife's birthday so we celebrated with Chinese and wine. (We keep it classy at Badh manor). Anyway, it made me think of the joys of X... So here's 4 things I didn't expect on my way to 400.
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@PeteBadh
Pete Badh
7 months
Weekend to-do list: • Try and read some giveaways • Try and read some newsletters • Try and read some bookmarked posts There’s so many “free value” items on X. You just gotta find time to read the f*ckers.
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@PeteBadh
Pete Badh
7 months
My 4 months on X summed up in 6 words. Think different. Write to stand out. Results? • I write what I want • I post when I want • I enjoy what I'm doing • I've met awesome people • I get recommended weekly • I'm not stressed about money • I give less sh*ts about
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@PeteBadh
Pete Badh
6 months
Legit thought I’d lost my mojo for a minute… 👀
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@PeteBadh
Pete Badh
9 months
There’s 2 main things that’ll set you apart as a writer. 1. Your idea 2. Your writing Idea’s are everywhere. They can be random or inspired. Writing’s a skill. It takes practice and patience. → Master both and you’ll be an absolute Badhass.
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@PeteBadh
Pete Badh
8 months
There's nothing I can teach you about writing that you don't already know. "The hook's important, write like you speak, use lists, leave space... blah blah blah..." Bottom line is... to stand out, what you write has gotta be interesting. If it's not - no matter how well you
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@PeteBadh
Pete Badh
9 months
There’s only 2 reasons creators are on X: 1. To make money 2. To learn how to make money That’s why this post is priceless. (Oh sh*t… I impressed myself with that one)
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@PeteBadh
Pete Badh
7 months
[Season 2 | Badhitude 28/29] Don't write to be better. Write to stand out. How? Be like my 6-year-old. Write an alternative story about the Gingerbread Man that became the story of the leopard trying to catch the monkey in the tree. → Reject the expected Think different.
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@PeteBadh
Pete Badh
7 months
Did a quick snapshot analysis of my own writing as prep towards becoming a millionaire. Here's what I boiled it down to: 1. Be the writer who stands out • Use variety in vocab • Create flow and readability • Spend time cutting the fluff • Play with words and phrases 2.
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@PeteBadh
Pete Badh
8 months
[Season 2 | Badhitude 7/29] Be so vibeable, it’s their loss if they don’t vibe with you. → Be the vibrato… 👀
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@PeteBadh
Pete Badh
8 months
[Badhitude 25/31] Poop. Stop holding it in. → Express who you are (Today's Badhitude is dedicated to @pollynowik for reminding me of the joys of underused childish words)
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