Let Toys Be Toys @LetToysBeToys Twitter profile | Pikagi

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Let Toys Be Toys

@LetToysBeToys

39,460

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2,707

Following

6,186

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Statuses

Challenging gender stereotypes in childhood, especially in toy marketing, education and the media. Founders of the #LetBooksBeBooks campaign and #Toymark award.

[email protected]

https://t.co/k8cKTUE2hA

Joined November 2012

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@LetToysBeToys

Let Toys Be Toys

5 years

Hello & welcome to all our new followers. Here’s a bit about us & what we’ve accomplished. When our campaign began in 2012, signs for ‘Boys’ Toys’ & ‘Girls’ Toys’ had become commonplace in the UK. We wanted to change that and we have! See the evolution of signs below! 1/

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@LetToysBeToys

Let Toys Be Toys

7 years

How childhood gender-stereotyping damages boys: a THREAD for #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

5 years

‘Jamie’ by @ollypike : “There certainly aren't many books for younger children about transgender identities & this one is told very gently & sensitively” For a range of children’s books with transgender themes see @LetterboxLib #TransDayOfVisibility #TDOV

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@LetToysBeToys

Let Toys Be Toys

7 years

If we want men to contribute to society as capable housekeepers, loving dads, & expressive artists, why can’t we bear to see little boys learning all these things through childhood play? #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

10 months

“‘Tesco look out your office window. Can you see dinosaurs roaming? Or are they all inside your stores?’” After a decade of letting toys be toys, why is Tesco suddenly selling gender stereotypes again?

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@LetToysBeToys

Let Toys Be Toys

7 years

To be ‘like a girl’ is still commonly used against boys in a derogatory way: you run like a girl, throw like a girl, scream like a girl. It means weak #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

7 years

We talk less to boys. We read less to boys. We discourage the expression of emotion in boys. The #nomoreboysandgirls experiment found that by age 7 the boys had less vocabulary for all emotions except anger #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

7 years

Between the ages of 20 & 49, British men are more likely to die from suicide than from cancer, road accidents or heart disease. Little boys who are taught that boys don’t cry grow up into men who can’t ask for help #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

6 years

To be ‘like a girl’ is still commonly used against boys in a derogatory way: you run like a girl, cry like a girl, throw like a girl, scream like a girl... Don’t do that.

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@LetToysBeToys

Let Toys Be Toys

3 years

“There’s no such thing as a ‘girl feeling’ or a ‘boy feeling’….All feelings are for everyone!” From author/illustrator Elise Gravel - available for teachers/parents to download here: #ChildrensMentalHealthWeek #smashstereotypes

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@LetToysBeToys

Let Toys Be Toys

3 years

‘There is no such thing as “boy stuff” or “girl stuff”. Pink and blue are for everyone!’ 👏🏽 Created by author & illustrator @EliseGravel and available for free download by parents & educators here:

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@LetToysBeToys

Let Toys Be Toys

7 years

Here’s the words of TV toy ads (2015) featuring boys: the language used again & again to capture what boys are apparently made of #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

6 years

Most excellent graphic from one of our Toymark retailers @GenNeuStore which perfectly illustrates the vicious circle of stereotyped marketing for boys/girls and its divisive impact.

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@LetToysBeToys

Let Toys Be Toys

7 years

Look at the words of TV toy ads (2015) featuring girls & take note of all the elements boys are missing out on #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

5 years

“My daughter is studying for her 11+ exam so bought her some books to help. Today she came to me with her English book & was quite angry. It seems that there’s a list of boys books & a list of girls books & her favourite books (Artemis Fowl) was on the boys list” thx AW via FB

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@LetToysBeToys

Let Toys Be Toys

8 years

For anyone who thinks that sexist marketing to children isn't a problem... Really @UKGap ? HT @PsychScientists

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@LetToysBeToys

Let Toys Be Toys

7 years

What else can you do? Read with boys; seek out books in which girls are the protagonists & caring boys are not the butt of the joke. Teach all kids to value kindness & empathy in themselves and others. Treasure boy/girl friendships, they are important #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

7 years

In recent years, the toy industry has heavily segregated toys for boys & girls with the latter becoming VERY pink #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

6 years

Classic LEGO advertisement from the early 1980’s. More of this again please: boys and girls together playing with the same toys #lettoysbetoys

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@LetToysBeToys

Let Toys Be Toys

6 years

To all the wonderful boys and great men who make our world a bit better just by being you. Happy #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

3 years

There are many ways to be a girl 🛹

@TeamGB

Team GB

3 years

Thirteen years old. The youngest ever person to win a summer Olympic medal for #TeamGB

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@LetToysBeToys

Let Toys Be Toys

5 years

@volewriter Children are bombarded with #genderstereotypes from birth from so many places 😏 This is a great read on the topic- @genderdiary kept an account of their kids (one girl one boy) early years & the messages they received on daily basis from family/friends, shops, school, books, ads

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@LetToysBeToys

Let Toys Be Toys

10 months

“I saw this in #Tesco & I don’t understand why the girls vests are more expensive than the boys? Apart from a very minor difference in shape, I couldn’t see any other difference except price! I ended up buying the boys vests for my daughter who is 4” Thx Sarah via IG #PinkTax ?

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@LetToysBeToys

Let Toys Be Toys

7 years

Little boys who naturally adore pink in the early years of their life now often reject it at the point when they realise it is seen as a colour for girls #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

7 years

Children regulate each other and adults regulate them too. Boys who are drawn to the kinds of toys targeted heavily at girls can be made to feel less of a boy #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

7 years

Give boys the freedom to grow up without judgement, without having to contort themselves into anybody else’s idea of what it means to be a man #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

7 years

The same 2015 TV toy ad research found such ads rarely show girls and boys playing equally together, apart from with board games! Why not encourage the idea that it's great & normal for boys & girls to be friends? #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

6 years

There’s nothing odd about a man walking down the street with his baby. So why do some people feel uncomfortable when it’s a small boy? #CaringBoys

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@LetToysBeToys

Let Toys Be Toys

5 years

Happy #InternationalMensDay ! Here’s a thread from our archives, which is still true two years later. Let’s make a positive difference to the lives & wellbeing of men & boys by #SmashingStereotypes wherever we can 👍🏽🤗

@LetToysBeToys

Let Toys Be Toys

7 years

How childhood gender-stereotyping damages boys: a THREAD for #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

6 years

Research shows that when the sex of a foetus is known, gender stereotyping starts even before birth. But girls are not all the same and there is no one way or right way to be a girl #DayOfTheGirl

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@LetToysBeToys

Let Toys Be Toys

7 years

If you are a boy even love & friendship are taboo. Think about adult birthday cards & how commonly the pink ones celebrate friendship. Have you ever seen a card targeted at men do the same? #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

5 years

Overheard today... Small boy (shyly): Dad, do you like pink? Dad: Yes Small boy: Me too, it’s my favourite colour! Those tiny reassurances can make all the difference.

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@LetToysBeToys

Let Toys Be Toys

7 years

This is something practical that you can do, starting today: tell every child you know there is no such thing as 'boys toys' & 'girls' toys'. Same goes for TV programmes, books, magazines etc #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

3 years

“Toys are FAR more gendered today than they were at any point over the 20th century” The pink/blue divide seen in the toy industry today started around the mid-1990s. Dr Elizabeth Sweet shares her research findings here in this #TEDx talk:

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@LetToysBeToys

Let Toys Be Toys

7 years

Use your consumer voice. Let the toy industry/book publishers/media know we don’t want kids to believe that only half of all the cool things in life are theirs to enjoy #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

7 years

Our 2015 Toy Ad research found zero ads showed boys with dolls. Would it really be so abhorrent to show a boy, in his bedroom, comforting a baby doll? #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

7 years

The toy industry skews boys’ & girls’ perceptions of each other by emphasising difference rather than everything they have in common. If they can’t like the same things they must be some kind of different species #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

7 years

Society needs boys to grow up and become compassionate fathers, caring friends & kind citizens but our 2016 catalogue research showed that the toy industry mostly refuses to show #caringboys #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

4 years

There are many ways to be a boy 😊

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Let Toys Be Toys

4 years

What happens if you give a boy a doll? 🤔 #caringboys

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@LetToysBeToys

Let Toys Be Toys

6 years

ICYMI here’s a little thread we did last year about how childhood gender-stereotyping limits boys and how we can do better. Still true! #InternationalMensDay

@LetToysBeToys

Let Toys Be Toys

7 years

How childhood gender-stereotyping damages boys: a THREAD for #InternationalMensDay

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Let Toys Be Toys

6 years

Did we mention that the toy industry hasn't always been like this? Somewhere along the line, things changed. And that means it can change again #LetToysBeToys

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@LetToysBeToys

Let Toys Be Toys

5 years

“What a load of scientific jargon.” “Booooring! Time to do some baking!” “A group of girls among researchers - we’ll stick out like sore thumbs!” #LEGO Friends magazine, December 2019

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@LetToysBeToys

Let Toys Be Toys

2 years

Great reminder here that ‘it’s okay for girls to be Spiderman, and it’s okay for boys to be Elsa’ (& we’d love to know who to credit this to!) #smashstereotypes

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@LetToysBeToys

Let Toys Be Toys

6 years

It’s 2018 but it’s still exceptional to see a boy with a doll in a toy advert or on toy packaging. If we want men to be capable, loving dads, why can’t we bear to see little boys developing their caring sides through childhood play? #HappyFathersDay #caringboys

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@LetToysBeToys

Let Toys Be Toys

2 years

“There are no boys’ or girls’ toys it’s a toy!!!🤬” Hi @marksandspencer - concerned to receive this feedback from one of your customers. Please can you ensure that your staff have training around not actively perpetuating gender stereotypes like this, and just #lettoysbetoys ?

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@LetToysBeToys

Let Toys Be Toys

7 years

Our 2016 catalogue research also showed that the toy industry likes to depict arts, crafts & musical toys as girls’ domain. So boys are watching, listening & getting the message that those things are not for them #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

5 years

Thanks everyone for your comments, we do read them and reflect. Let Toys Be Toys has supporters with a range of views on gender, but crucially we unite behind the message that narrow stereotypes are bad for everyone. 1/2

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@LetToysBeToys

Let Toys Be Toys

4 years

Happy #StarWarsDay to all the girls and boys who love to play Star Wars. #MayThe4thBeWithYou

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@LetToysBeToys

Let Toys Be Toys

5 years

All children should feel free to choose the toys, books & hobbies that interest them and this remains our core message. 2/2

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@LetToysBeToys

Let Toys Be Toys

6 years

Looking at this #Lego ad from over 30 years ago in contrast to some of the sets available now perhaps shows how much toys have moved away from being ‘gender neutral’ in the last few decades @LEGO_Group

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@LetToysBeToys

Let Toys Be Toys

6 years

This is why inclusive images matter, why representation matters, why the language & names we use matter. Children are watching & listening & taking it all in, considering their options, ruling things out. Check out the replies ❤️

@hansummers

Hannah Summers

6 years

My 4yr old came home yesterday saying she wished she was a boy so she could be a fireman. When I said girls can be firefighters too she said ‘but I’ve seen in books they are all boys and I don’t want to be the only girl.’ Any good vids/books I can show her? #FirefightingSexism

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Let Toys Be Toys

6 years

Gender is not a reliable indicator of children’s interests @LEGO_Group 🙄

@LEGO_Group

LEGO

6 years

@welshmelon We only ask about your gender so that we can better tailor the content and experiences offered on to the preferences of our users. We’re always working to improve and make more fun, and your feedback is incredibly helpful!

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@LetToysBeToys

Let Toys Be Toys

7 years

Our 2015 TV toy ad research found boys shown as the villain in mixed groups: chasing girls with a spider, trying to steal their secret diary. Never the other way around #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

7 years

@localnotail @neilhimself We already have him 😉

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@LetToysBeToys

Let Toys Be Toys

7 years

Over in the adult world, there is still a significant gender division of household labour. Our 2016 catalogue research showed boys were only half as likely to be shown with household toys. As those boys grow up could they…possibly…maybe…be connected? 🤔 #InternationalMensDay

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@LetToysBeToys

Let Toys Be Toys

7 years

To us, this is a simple, common sense move, helping parents & children to freely pick the clothes they like best:

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John Lewis has got rid of 'girls' and 'boys' labels in children's clothing

The move to avoid ‘gender stereotypes’ has divided customers

www.independent.co.uk

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@LetToysBeToys

Let Toys Be Toys

4 years

There are no ‘girls toys’ & there are no ‘boys toys’. There are just toys.

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@LetToysBeToys

Let Toys Be Toys

7 years

Did we mention that the toy industry hasn't always been as segregated as it has become? Somewhere along the line, things have changed. The great news is, that means they can change again #lettoysbetoys

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@LetToysBeToys

Let Toys Be Toys

6 years

Oh wow. If this doesn’t say something about our expectations of children based on gender then nothing does 😬😬😬

@qikipedia

Quite Interesting

6 years

In 2017, new ‘word names’ given to American newborn boys included Diesel, Thunder, Almighty, Chaos, Trigger, Danger, Power, and Rage. New ‘word names’ for girls included Allure, Paradise, Pristine, Happiness, Heiress, Fantasia, Tulip, Gracious, and Gorgeous.

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@LetToysBeToys

Let Toys Be Toys

7 years

It’s a sad day when a grown, successful man belittles a small child for playing at dressing up. Childhood is about imagination & fun & little kids should be able to joyfully wear whatever they like without anybody making them feel like they got it wrong #lewishamilton

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@LetToysBeToys

Let Toys Be Toys

7 years

Contrast the toy industry's attitude to boys & dolls (nay) with our 2016 catalogue research which found they are totally fine with showing boys as aggressors (yay) #InternationalMensDay guns/war toys graphic

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@LetToysBeToys

Let Toys Be Toys

6 years

The #NoMoreBoysAndGirls experiment found that by age 7, the boys had less vocab than the girls for all emotions except anger. Boys who are taught that they shouldn’t talk about feelings grow up into men who can’t. Let’s change that #StoppingMaleSuicide

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@LetToysBeToys

Let Toys Be Toys

6 years

This is fantastic to see @SmythsToysUK ! One of our key asks of retailers & manufacturers is to show both boys & girls on toy packaging & in toy catalogues. It’s simple to do, and conveys the message that all toys are for anybody who’d like to play with them #caringboys

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@LetToysBeToys

Let Toys Be Toys

6 years

today’s tea: ) ) ) ) ( ) ) _(___(____)____(___(__ __ \no such thing as / \ boys’/girls’ toys, / | \ it’s just a ploy to /____| \ sell more stuff / \ / \____________/

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@LetToysBeToys

Let Toys Be Toys

8 years

(Overheard in toyshop) Child 1: Do you like boy stuff or girl stuff? Child 2: Ummmmm....I just like stuff!

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@LetToysBeToys

Let Toys Be Toys

3 years

“I came across this in Sainsbury's in Oxford Heyford Hill & it stopped me in my tracks. There are so many layers of wrong in the messaging here. I find it staggering that a brand such as Sainsbury's could stock a product so blind to the concerns of many parents” Thanks TS via FB

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@LetToysBeToys

Let Toys Be Toys

4 years

Today it’s #InternationalGirlChildDay2020 #InternationalDayoftheGirl 🎈 There are so many ways to be a girl!

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@LetToysBeToys

Let Toys Be Toys

6 years

Hi @TheSun could you explain who these killjoy campaigners are? It’s not us. And the quote is not from our Jess Day who has the book at home and reads it to her children (as do most of us!). Please amend your article to say that Let Toys Be Toys do NOT want to ban Dear Zoo.

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@LetToysBeToys

Let Toys Be Toys

6 years

We talk less to boys. We read less to boys. The #nomoreboysandgirls experiment found that - compared with the girls in their class - the 7 year old boys had less vocabulary for all emotions except anger. Improving #MensMentalHealth starts with what we expect of boys in childhood.

@DrRanj

Ranj Singh

6 years

Well done @thismorning & @theCALMzone on the launch of #Project84 . Every week in the UK, 84 men take their lives. It’s time we talked about this. It’s time to do something about it. #MensMentalHealth #Suicide

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Let Toys Be Toys

4 years

@CatherineALebel Well done to your daughter for speaking up about this 👏🏽 We think this is pretty silly - how can there be “girl masks” or “boy masks” - colours are for everyone! #letmasksbemasks 😷😊

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Let Toys Be Toys

7 years

Research shows children's products of 70's & 80's were less gendered than recent years. Pic shows Argos '76 catalogue vs more recent images:

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@LetToysBeToys

Let Toys Be Toys

6 years

One for everybody who works in education 🙂 “Gender neutral teaching is not about making boys and girls the same. It is about giving boys and girls the same opportunities. It is also about not having preconceived expectations of children because of their gender” - @grahamandre

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@LetToysBeToys

Let Toys Be Toys

6 years

Yes, boys, you can be paranormal investigators AND care for your baby. Girls, same goes for you.

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@LetToysBeToys

Let Toys Be Toys

4 years

Excellent graphic which perfectly illustrates the vicious circle of stereotyped marketing for boys/girls and its divisive impact. Made by #Toymark winner @GenNeuStore (now sadly closed)

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@LetToysBeToys

Let Toys Be Toys

7 years

The wonderful @EliseGravel has created this brilliant image, following her often shared girl-based one. Boys can be anything and everything, and don't let anyone tell you otherwise ❤️

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@LetToysBeToys

Let Toys Be Toys

5 years

What a difference a few years makes! It might seem silly to hail colouring books - on sale in @Tesco - as progressive, but before the #LetBooksBeBooks campaign, these would almost certainly have been pink/blue & heavily stereotyped on both sides. This makes us v. happy indeed.

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@LetToysBeToys

Let Toys Be Toys

6 years

All children need to be raised to recognise, understand, & express their emotions in healthy ways. The #NoMoreBoysAndGirls experiment found the 7 yr old boys had less vocabulary for all emotions except anger. We talk less to boys & read less to boys but we can change #TimeToTalk

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@LetToysBeToys

Let Toys Be Toys

6 years

Here’s to the ones who play. Here’s to mixing things up. Here’s to liking more than one kind of thing at the same time. Here’s to colour and noise. Here’s to deciding for yourself. Here’s to letting kids be kids. Here’s to letting books be books. And #LetToysBeToys

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Let Toys Be Toys

6 years

‘Do less gendering’ was the message from @Finn_Mackay today. Have a go with these 20 tips. Delegates at #MITEY18 each got one to pin up at work - one suggestion is back of the loo door! - soon we’ll put them on our website for anyone to download, print out and display.

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Let Toys Be Toys

5 years

Before the pink and blue divide took hold.

@OldUKCatalogues

OldUKCatalogues.bsky.social -Vintage UK Catalogues

@OldUKCatalogues

5 years

Vintage Argos Catalogue pages from Spring/Summer 1984.

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Let Toys Be Toys

3 years

The #NoMoreBoysAndGirls project found the 7 yr old boys had less vocab than their girl classmates for all feelings except anger. Little boys discouraged from expressing emotion grow up into men who can’t talk about how they feel. Image by @EliseGravel #ChildrensMentalHealthWeek

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@LetToysBeToys

Let Toys Be Toys

6 years

Once you start noticing, it’s astounding how many random things are served up as a boys’ one & a girls’ one. Every single time a kid sees something like this it reinforces that boys & girls are so alien from each other they need different stuff. They’re not and they don’t.

@blinedigahapus

Lesley Chambers

@blinedigahapus

6 years

Maybe we need "let eyes be eyes" too, @LetToysBeToys - my kid came home with these from the ophthalmologist today.

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@LetToysBeToys

Let Toys Be Toys

6 years

“The shop assistant asked me if it was for a boy or a girl. I asked why, and she said she needed to know if she should find a pink one or a blue one. I thought, it’s a bubble blower, not a gender construct” Katy Brand, actor, writer and comedian

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@LetToysBeToys

Let Toys Be Toys

7 years

Pls take the time to tell @johnlewisretail you like this change. To counter every dissenting voice out there, let's offer a supportive one.

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@LetToysBeToys

Let Toys Be Toys

4 years

Here’s to a world which accepts & values #CaringBoys

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@LetToysBeToys

Let Toys Be Toys

6 years

It’s #WomenInScience Day. Here’s to the incredible female scientists of the future and all you will do to make the world a better place #FutureScientists

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@LetToysBeToys

Let Toys Be Toys

3 years

“There’s no such thing as a ‘girl feeling’ or a ‘boy feeling’.... All feelings are normal and human. What matters is how you express those feelings.” By @EliseGravel #MentalHealthAwarenessWeek

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@LetToysBeToys

Let Toys Be Toys

7 years

Today is #internationaldayofthegirl Let's celebrate all the things girls can be with this wonderful artwork from @EliseGravel

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@LetToysBeToys

Let Toys Be Toys

6 years

We are very sad to hear about the frightening attack on London’s @Bookmarks_books last night. #Bookmarks are our friends & allies w/a great selection of stock inc diverse & inclusive children’s books. Please support them if you can

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@LetToysBeToys

Let Toys Be Toys

7 years

This could be our motto. People raised in the 70s are often astonished how prevalent gender stereotyping in toys/clothes has become.

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@LetToysBeToys

Let Toys Be Toys

6 years

For too long girls have been unable to stick things. Thanks Pritt Stick! #notanaprilfools

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@LetToysBeToys

Let Toys Be Toys

6 years

Playing with dolls enhances social skills, teaching kids about responsibility, empathy & compassion. Imaginative play helps them understand themselves/the world around them & helps with language development. Now tell us again why this is only of value to 50% of future adults.

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@LetToysBeToys

Let Toys Be Toys

6 years

This is disappointing @LEGOLANDWindsor - is there a reason why you chose to make the characters predominately male? Children need both! 🧛‍♀️🧟‍♀️🧙‍♀️

@megp6741

Meg

6 years

There’s a new attraction at @LEGOLANDWindsor & they created 6 characters to launch it. FIVE are male and the one female is interested in home decor. The idea that male is default is so incredibly damaging for boys and girls - what were they thinking?! Why not 3 male & 3 female?

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@LetToysBeToys

Let Toys Be Toys

8 years

RIP Carrie Fisher, who showed us you can be a princess AND lead a battle.

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@LetToysBeToys

Let Toys Be Toys

4 years

Do you have photos to share from when you were younger? Do you agree the pink / blue divide was less noticeable then? 1/2

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@LetToysBeToys

Let Toys Be Toys

6 years

Sometimes people don’t realise that gender-segregated marketing has got worse not better in our lifetime, accelerating in the eighties with an inspired marketing strategy to get people to buy more stuff which has had far reaching social consequences. But it’s a tide we can turn.

@MrsNickleby

Becca Wickens💙🇪🇺

6 years

@DonnaLFerguson What makes this even worse is that it's so new! I'm 60 & was obsessed with dinosaurs when I was a kid (still am!) but nobody ever thought it was weird for a girl. We're going backwards.

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@LetToysBeToys

Let Toys Be Toys

6 years

There’s no such thing as boys’ films and girls’ films. Just films. #MayThe4thBeWithYou

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@LetToysBeToys

Let Toys Be Toys

7 years

"If we tell children there are girls toys & boys toys, why be surprised when they grow up believing there are girls jobs and boys jobs?"

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@LetToysBeToys

Let Toys Be Toys

6 years

Oh dear! Both @TheSun and @MailOnline have run a story saying we want to ban the children’s book Dear Zoo 😂 They even made up a quote from us! We definitely don’t want it banned, we have copies at home. Here’s our tweet and here’s their headlines...

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