Iris Finance @IrisFinanceCo Twitter profile

Last Seen Profiles

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Iris Finance

@IrisFinanceCo

2 months

We are coming for you Gavin Belson!!! Our Weisman score is going to break records!!!

Drew Fallon

@drewfallon12

2 months

I'm ecstatic to share that @IrisFinanceCo made the elite #StartupBattlefield cut by @TechCrunch ! 1000s of startups applied and we’re one of only 200 chosen to exhibit at #TechCrunchDisrupt2024 I couldn't be more proud of this team🚀🚀. See you in SF!

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Iris Finance

@IrisFinanceCo

1 month

Put your glasses on to read this nerds

Drew Fallon

@drewfallon12

1 month

Warby Parker's stock is down 75% from its IPO price - this makes it the undisputed WINNER of the DTC IPOs, by a lot Their outperformance holds a key attribute that every operator needs to understand: distribution. Let's break down why WP won👇👇

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Iris Finance

@IrisFinanceCo

3 months

Here we come! Selling online AND retail is something we are proud to support! Just wait until you guys meet our friend Fin!

Drew Fallon

@drewfallon12

3 months

🚨HUGE PRODUCT ANNOUNCEMNT🚨 iris officially supports retail brands! The VERY first of its kind, Iris can now give you real-time profit & loss statements for all your retail partners, along with sell-in velocity analytics, product mix analytics, and more Check it out👇👇👇

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Iris Finance

@IrisFinanceCo

6 months

Can’t believe we gave this out for free!!! Thank you @wayflyerapp and @drewfallon12 for breaking this down!

Wayflyer

@wayflyerapp

6 months

Wayflyer, along with our friends @IrisFinanceCo , analyzed $2.5B of Q1 Gross Merchandise Value across 9 industries. Dive into our detailed insights to boost your profitability! Get the best-in-class P&Ls, actionable insights & strategies to maximize your bottom line. Link in bio.

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Iris Finance

@IrisFinanceCo

6 months

Loved working on this together!

Wayflyer

@wayflyerapp

6 months

What does a perfect P&L look like for your category? Introducing: Profits in Focus 🔦 A collaborative report with @irisfinanceco that uncovers best-in-class P&Ls, enabling brands in each sector to build towards the most profitable business possible. Comment “profit” for access

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Iris Finance

@IrisFinanceCo

2 months

@Nrcoope If any startup has ever thought about raising funds and isn’t looking at barrel/ Nate they are missing out! He’s been arguably our most valuable check so far!!

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Iris Finance

@IrisFinanceCo

2 months

Our engineers aren’t big on Twitter but they CRUSHED this

Drew Fallon

@drewfallon12

2 months

🚨HUGE PRODUCT ANNOUNCEMENT🚨 It is my pleasure to introduce you to Fin - Iris' AI agent that is your new CFO in your pocket. When I asked fin what he can help businesses with today, he said a few things👇👇

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Iris Finance

@IrisFinanceCo

22 days

Facts

Alexander Heckmann

@ADHeckmann

22 days

paying a fractional CFO to build a model for $300-500 an hour is dying quickly. @IrisFinanceCo will be able to do this with a few key inputs leveraging your own data and growth trajectories/ targets inside of an hour in the next few months

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Iris Finance

@IrisFinanceCo

3 months

Rolling out major updates to our cashflow modeling product and financial model for q4! Forecasting and your 2025 plan can be almost fully automated and visualized without 80 hours in excel!

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Iris Finance

@IrisFinanceCo

6 months

Gas

Drew Fallon

@drewfallon12

6 months

sneak peek at iris’ new benchmarking feature UI👀👀 Takeaway: don’t be in the Git Gud quadrant

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Iris Finance

@IrisFinanceCo

7 months

It was us all along! Super grateful for Cody’s support

Cody Plofker

@codyplof

8 months

I can't tell you how refreshing it is to have a daily, real-time Contribution Margin number that is connected to Netsuite. We used to estimate in sheets, but it's refreshing to have it connected to our financial source of truth.

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Iris Finance

@IrisFinanceCo

3 months

This one is a banger. Our updated cashflow modeling tools are going to be insane

Drew Fallon

@drewfallon12

3 months

Maniere De Voir is an 8 figure apparel brand with public financials I've analyzed lots of DTC businesses, but this one is a MASTERCLASS in cash flow. Lets break it down👇

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Iris Finance

@IrisFinanceCo

20 days

Finally famous

Alexander Heckmann

@ADHeckmann

20 days

thank you @BusinessInsider and @Redpoint for nominating @IrisFinanceCo as one of the most promising fintech startups in america. incredibly proud of our team and grateful for our customers!!

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Iris Finance

@IrisFinanceCo

2 months

Finmeme Fallon!!$

Drew Fallon

@drewfallon12

2 months

I recently went on the one and only FP&A guy Paul Barnhurst's podcast to teach CPG/ecom modeling! in this episode we talk: 👉 The #1 mistake operators make forecasting 👉 How to make your COGS forecast 👉 How gross profit informs CAC listen here:

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Iris Finance

@IrisFinanceCo

5 months

@Kent_Wilson @johnhickey1970 The customer is always right

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Iris Finance

@IrisFinanceCo

3 months

Out here!

Drew Fallon

@drewfallon12

3 months

Today @IrisFinanceCo is 1 year old 🎈 1yr ago, I left a high flying DTC brand to launch iris. Since then, we have: - Launched in April - Eclipsed $500k ARR <120 days later - Raised $3.5m - Built a product that can scale 100x - Been featured in @beautyindie_ & @modernretail

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Iris Finance

@IrisFinanceCo

2 months

Guess who’s back. Back again. Not their share price. Tell a friend.

Drew Fallon

@drewfallon12

2 months

Allbirds stock trades below $1 per share, or ~$100m market cap Most people just say 'DTC is hard' when telling the story of allbirds - but there's a deeper lesson in this story, and one that I think every DTC operator should hear let's break down where Allbirds went wrong 👇👇

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Iris Finance

@IrisFinanceCo

23 days

🫡📈🤝

Dan O'Brien 🥞

@DanJohnOBrien

23 days

Since I joined up with @tryhappystack a few weeks ago, I've spoken with more than 100 ecom brands about their needs. Here are the issues and tools founders keep bringing up. 1. A/B Testing your Shopify store is more important than ever, and most brands can't afford Intelligems.

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Iris Finance

@IrisFinanceCo

6 months

@TaylorHoliday @Yotpo @ttagrin Ayyy thanks for the positive words!!!

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Iris Finance

@IrisFinanceCo

2 months

Come rizz with us

Drew Fallon

@drewfallon12

2 months

Hosting a small dinner in LA thursday night we have two spots left on the reservation so shoot me a DM if you want to come eat drink laugh & smile with me @ecom_joseph @fenbeys & @richiemashiko and a couple others

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Iris Finance

@IrisFinanceCo

6 months

Cody knows!

Cody Plofker

@codyplof

6 months

@KanishDigital @IrisFinanceCo

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Iris Finance

@IrisFinanceCo

3 months

@codyplof @obviceo @AndrewR25833429 That we do! And benchmarks around metrics as well as ai guided scenario/ demand planning rolling out soon!

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Iris Finance

@IrisFinanceCo

1 month

Winning

Drew Fallon

@drewfallon12

1 month

Thanks again to our friends @modernretail for featuring @IrisFinanceCo in their latest story! W/ ~$3B of annual GMV in our database, Iris can comment on the state of the industry in a way no other company can re; growth & profitability

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Iris Finance

@IrisFinanceCo

5 months

@rabahrahil @drewfallon12 🥰🫡

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Iris Finance

@IrisFinanceCo

2 months

They don’t want us to be a full forecasting tool!!

Drew Fallon

@drewfallon12

2 months

oh also, this is 1 of 4 major updates coming in the next 2 months any ideas what’s next?

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Iris Finance

@IrisFinanceCo

10 days

We are in Chicago for shoptalk. Who wants to hang

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Iris Finance

@IrisFinanceCo

2 months

@codyplof @graceclarke Dammit this is good! He blessed the demo. He also helped us design PvA!

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Iris Finance

@IrisFinanceCo

2 months

The sankey samurai showed me financials that make me want to cry.

Drew Fallon

@drewfallon12

2 months

The owner of Only Fans paid himself a massive dividend of $472M in 2023 The company is based in the UK so they disclose all their financials, which gives me a lot to do 🙂 Let's break down Only Fan's financial performance since 2019 👇👇

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Iris Finance

@IrisFinanceCo

2 months

@SLewkowict @ADHeckmann @chadross_ @drewfallon12 We live to do demo day!

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Iris Finance

@IrisFinanceCo

17 days

We will be at shop talk next week. Anyone want to hang? @drewfallon12 promises to not wear a Caleb Williams jersey

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Iris Finance

@IrisFinanceCo

6 months

🫡🫡

Cody Plofker

@codyplof

6 months

What you think progress looks like vs what it really looks like love this feature for tracking KPIs from @IrisFinanceCo

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Iris Finance

@IrisFinanceCo

2 months

@codyplof Ayyyy thank you!

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Iris Finance

@IrisFinanceCo

7 months

🤙🏼

Rise of the Rest

@RiseOfRest

7 months

📍Austin, TX Major Industries: Entertainment, Healthcare, Tech Tentpole Cos: @Dell , @indeed , @WholeFoods Ecosystem Builders: @ATI_UT , @CapitalFactory , @liveoakvp Startups Rising: @IrisFinanceCo , @KnitOfficial_ , @SigoSeguros , @zenbusiness What We ❤️: Go big or go home mindset 🤠

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Iris Finance

@IrisFinanceCo

2 months

Who is ready for the best cashflow modeling tool on the market?!

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Iris Finance

@IrisFinanceCo

3 months

Thanks bruv, I already knew

Drew Fallon

@drewfallon12

3 months

ay yo these cold VC emails are getting out of control 😭😭

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Iris Finance

@IrisFinanceCo

5 months

@chris_basis @drewfallon12 Yes

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Iris Finance

@IrisFinanceCo

2 months

@codyplof @zachmstuck An investor too 💀

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Iris Finance

@IrisFinanceCo

7 months

Thank you @codyplof for shouting us out in your newsletter today! Cody helped shape a lot of what we built for plan vs actual in our platform and has been an incredible advisor

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Iris Finance

@IrisFinanceCo

6 months

💸💸.

Cody Plofker

@codyplof

6 months

What you think progress looks like vs what it really looks like love this feature for tracking KPIs from @IrisFinanceCo

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Iris Finance

@IrisFinanceCo

6 months

Imagine if zyn had Iris!

Drew Fallon

@drewfallon12

6 months

Zynbabwe, Lamar Jackzyn, Zynamin Toast Crunch You’ve likely heard one of these puns referencing the viral nicotine pouches. What is no laughing matter though is the rise of Zyn's business Phillip Morris reported a buzzy earnings yesterday, and Zyn is the star of the show👇👇

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Iris Finance

@IrisFinanceCo

2 months

@itsConnor_M Thank you kind sir!!!

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Iris Finance

@IrisFinanceCo

3 months

@codyplof @drewfallon12 @beautyindie_ @RachelBrown34 Thank you for being our earliest supporter!!!

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Iris Finance

@IrisFinanceCo

6 months

We will fight to get to no 1 on this list. Never stop shipping!

Cody Plofker

@codyplof

6 months

What's the inverse of this? Which SAAS companies criminally undercharge and provide more value than they cost? I'll start. 1. Motion - very cheap and almost necessary for DTC. 2. Lifetimely 3. Peel Insights 4. Iris Finance. As a customer, love the price. As an investor, they

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Iris Finance

@IrisFinanceCo

2 months

Preach

Drew Fallon

@drewfallon12

2 months

I am SICK and TIRED of you guys complaining about the Shopify Capital / Wayflyers of the world. These lenders are modern miracles, and enable commerce in a profound way. I am OFFICIALLY ending the debate on MCAs in this thread👇🏻

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Iris Finance

@IrisFinanceCo

2 months

Ayyy

Bryant Jaquez

@BryantJaquez

2 months

I just took a demo with @IrisFinanceCo This product is one of the coolest things I've seen in a while. IMO most DTC brands would benefit from using it. @drewfallon12 @ADHeckmann

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Iris Finance

@IrisFinanceCo

7 months

Trueeee

Drew Fallon

@drewfallon12

7 months

So it turns out.. if you build a really high quality software product, and then charge less than what you COULD and not try to pig out on software fees, and also be hands on with supporting customers- brands race to have it The bar really is so low for saas in this industry😂

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Iris Finance

@IrisFinanceCo

7 months

@Rich_Silvz @rabahrahil @drewfallon12 @revolution 🐐

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Iris Finance

@IrisFinanceCo

6 months

@subscriptiondoc @drewfallon12 @revolution Yessir

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Iris Finance

@IrisFinanceCo

20 days

@drewfallon12 @BusinessInsider @itsmeeraclark @Redpoint 📈📈📈

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Iris Finance

@IrisFinanceCo

17 days

@mattlady 🤝💸📈

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Iris Finance

@IrisFinanceCo

2 months

@SLewkowict @chadross_ @drewfallon12 @ADHeckmann True!!

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Iris Finance

@IrisFinanceCo

5 months

@richiemashiko @awilkinson @drewfallon12 True!!!!

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Iris Finance

@IrisFinanceCo

5 months

@rubberduckyog @codyplof International!

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Iris Finance

@IrisFinanceCo

2 months

@rainmakerspod @richiemashiko Ay how good this book let us working something out

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Iris Finance

@IrisFinanceCo

2 months

Another new product update coming Sept 1!!!

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Iris Finance

@IrisFinanceCo

4 months

@drewfallon12 We love this!

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Iris Finance

@IrisFinanceCo

2 months

@fenbeys We love you! Pretty boy skincare is the best!!! It gives you a Nantucket sunkissed hue even from your desk!

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Iris Finance

@IrisFinanceCo

3 months

@CPG_Precision @cpgwire @thecpgguy 🫡

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Iris Finance

@IrisFinanceCo

5 months

@davesch7 @johnhickey1970 Thank you!!

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Iris Finance

@IrisFinanceCo

14 days

🤝📈💸

Replo

@replohq

14 days

If you attend ANY event for BFCM, it should be this one—we invited 5 top media buying tech brands to talk about how you can optimize your ads to kickoff this holiday season. ✨✨ You'll be hearing about sources for data collection, key insights to target, actioning on data

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Iris Finance

@IrisFinanceCo

2 months

We love our fans!

Grace Clarke

@graceclarke

2 months

Very much looking forward to my @IrisFinanceCo demo tomorrow This was terrific:

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Iris Finance

@IrisFinanceCo

5 months

@Kent_Wilson @johnhickey1970 Ayyy thank you to one of our favorite customers!!!

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Iris Finance

@IrisFinanceCo

3 months

Hims is him

Drew Fallon

@drewfallon12

3 months

Hims & Hers just reported Q2 earnings - and this company is on fire Quick look (YoY): Revenue: +52% Free Cash Flow: + 377% HIMS continues to be the perfect application of the DTC business model, expanding margins at a bonkers rate - let’s dive into the report👇👇

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Iris Finance

@IrisFinanceCo

17 days

@drewfallon12 You’re welcome

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Iris Finance

@IrisFinanceCo

5 months

@Kent_Wilson @allenthird Ayyy thanks Kent!

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Iris Finance

@IrisFinanceCo

7 months

Major 🔑

Drew Fallon

@drewfallon12

7 months

The anecdotal consensus for Meta Ads performance in Q1 was that the year started off extremely strong, and then basically fell off a cliff. Our data corroborates this narrative as we saw overall median contribution margins across all categories dip throughout the quarter:

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Iris Finance

@IrisFinanceCo

5 months

@dtcjacob @drewfallon12 Long term yes!

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Iris Finance

@IrisFinanceCo

3 months

@drewfallon12 Epic!

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Iris Finance

@IrisFinanceCo

7 months

@dave_stickland @drewfallon12 🙌🏼

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Iris Finance

@IrisFinanceCo

4 months

@headwestguide 🥰

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Iris Finance

@IrisFinanceCo

6 months

@Cody_Wittick @Chubbies @PrestonRuther10 We solved this with realtime contribution margin tracking. Doesn’t have to be when the books are closed anymore!

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