Warby Parker's stock is down 75% from its IPO price - this makes it the undisputed WINNER of the DTC IPOs, by a lot
Their outperformance holds a key attribute that every operator needs to understand: distribution.
Let's break down why WP won👇👇
🚨HUGE PRODUCT ANNOUNCEMNT🚨
iris officially supports retail brands!
The VERY first of its kind, Iris can now give you real-time profit & loss statements for all your retail partners, along with sell-in velocity analytics, product mix analytics, and more
Check it out👇👇👇
Wayflyer, along with our friends
@IrisFinanceCo
, analyzed $2.5B of Q1 Gross Merchandise Value across 9 industries.
Dive into our detailed insights to boost your profitability! Get the best-in-class P&Ls, actionable insights & strategies to maximize your bottom line. Link in bio.
What does a perfect P&L look like for your category?
Introducing: Profits in Focus 🔦
A collaborative report with
@irisfinanceco
that uncovers best-in-class P&Ls, enabling brands in each sector to build towards the most profitable business possible.
Comment “profit” for access
@Nrcoope
If any startup has ever thought about raising funds and isn’t looking at barrel/ Nate they are missing out! He’s been arguably our most valuable check so far!!
🚨HUGE PRODUCT ANNOUNCEMENT🚨
It is my pleasure to introduce you to Fin - Iris' AI agent that is your new CFO in your pocket.
When I asked fin what he can help businesses with today, he said a few things👇👇
paying a fractional CFO to build a model for $300-500 an hour is dying quickly.
@IrisFinanceCo
will be able to do this with a few key inputs leveraging your own data and growth trajectories/ targets inside of an hour in the next few months
Rolling out major updates to our cashflow modeling product and financial model for q4! Forecasting and your 2025 plan can be almost fully automated and visualized without 80 hours in excel!
I can't tell you how refreshing it is to have a daily, real-time Contribution Margin number that is connected to Netsuite.
We used to estimate in sheets, but it's refreshing to have it connected to our financial source of truth.
Maniere De Voir is an 8 figure apparel brand with public financials
I've analyzed lots of DTC businesses, but this one is a MASTERCLASS in cash flow.
Lets break it down👇
thank you
@BusinessInsider
and
@Redpoint
for nominating
@IrisFinanceCo
as one of the most promising fintech startups in america. incredibly proud of our team and grateful for our customers!!
I recently went on the one and only FP&A guy Paul Barnhurst's podcast to teach CPG/ecom modeling!
in this episode we talk:
👉 The
#1
mistake operators make forecasting
👉 How to make your COGS forecast
👉 How gross profit informs CAC
listen here:
Today
@IrisFinanceCo
is 1 year old 🎈
1yr ago, I left a high flying DTC brand to launch iris. Since then, we have:
- Launched in April
- Eclipsed $500k ARR <120 days later
- Raised $3.5m
- Built a product that can scale 100x
- Been featured in
@beautyindie_
&
@modernretail
Allbirds stock trades below $1 per share, or ~$100m market cap
Most people just say 'DTC is hard' when telling the story of allbirds - but there's a deeper lesson in this story, and one that I think every DTC operator should hear
let's break down where Allbirds went wrong 👇👇
Since I joined up with
@tryhappystack
a few weeks ago, I've spoken with more than 100 ecom brands about their needs. Here are the issues and tools founders keep bringing up.
1. A/B Testing your Shopify store is more important than ever, and most brands can't afford Intelligems.
Hosting a small dinner in LA thursday night
we have two spots left on the reservation so shoot me a DM if you want to come eat drink laugh & smile with me
@ecom_joseph
@fenbeys
&
@richiemashiko
and a couple others
Thanks again to our friends
@modernretail
for featuring
@IrisFinanceCo
in their latest story!
W/ ~$3B of annual GMV in our database, Iris can comment on the state of the industry in a way no other company can re; growth & profitability
The owner of Only Fans paid himself a massive dividend of $472M in 2023
The company is based in the UK so they disclose all their financials, which gives me a lot to do 🙂
Let's break down Only Fan's financial performance since 2019 👇👇
Thank you
@codyplof
for shouting us out in your newsletter today! Cody helped shape a lot of what we built for plan vs actual in our platform and has been an incredible advisor
Zynbabwe, Lamar Jackzyn, Zynamin Toast Crunch
You’ve likely heard one of these puns referencing the viral nicotine pouches.
What is no laughing matter though is the rise of Zyn's business
Phillip Morris reported a buzzy earnings yesterday, and Zyn is the star of the show👇👇
What's the inverse of this? Which SAAS companies criminally undercharge and provide more value than they cost?
I'll start.
1. Motion - very cheap and almost necessary for DTC.
2. Lifetimely
3. Peel Insights
4. Iris Finance. As a customer, love the price. As an investor, they
I am SICK and TIRED of you guys complaining about the Shopify Capital / Wayflyers of the world.
These lenders are modern miracles, and enable commerce in a profound way.
I am OFFICIALLY ending the debate on MCAs in this thread👇🏻
I just took a demo with
@IrisFinanceCo
This product is one of the coolest things I've seen in a while. IMO most DTC brands would benefit from using it.
@drewfallon12
@ADHeckmann
So it turns out.. if you build a really high quality software product, and then charge less than what you COULD and not try to pig out on software fees, and also be hands on with supporting customers- brands race to have it
The bar really is so low for saas in this industry😂
If you attend ANY event for BFCM, it should be this one—we invited 5 top media buying tech brands to talk about how you can optimize your ads to kickoff this holiday season. ✨✨
You'll be hearing about sources for data collection, key insights to target, actioning on data
Hims & Hers just reported Q2 earnings - and this company is on fire
Quick look (YoY):
Revenue: +52%
Free Cash Flow: + 377%
HIMS continues to be the perfect application of the DTC business model, expanding margins at a bonkers rate - let’s dive into the report👇👇
The anecdotal consensus for Meta Ads performance in Q1 was that the year started off extremely strong, and then basically fell off a cliff.
Our data corroborates this narrative as we saw overall median contribution margins across all categories dip throughout the quarter: