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EMARKETER Profile
EMARKETER

@eMarketer

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EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

New York, NY
Joined February 2009
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@eMarketer
EMARKETER
2 months
For over 25 years, key decision-makers at the world's leading brands have found EMARKETER research critical to their success. Click here to see what some of our valued clients have to say: #IAmAnEMARKETER
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@eMarketer
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9 years
A majority of the US population will watch TV via digital for the first time this year:
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@eMarketer
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7 years
(STAT) Total #retail sales will reach $22.737 trillion by the end of this year, up 5.8% from 2016:
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@eMarketer
EMARKETER
6 years
. @Google and @Facebook combined will account for more than 65% of US digital #ad revenues in 2018, @eMarketer estimates:
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7 years
Marketers are taking a serious stance on cross-channel marketing by incorporating both online and #offline tactics:
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4 years
[Tech-Talk Webinar] Embracing Humanity in the Midst of a Crisis. Sponsored content presented by Salesforce. @Salesforce @MarketingCloud @insider_intel @EmmaChalwin @ConsenSysHealth @hlflannery @MaverickDigital @BelalElHarazin @Rishad
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@eMarketer
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8 years
Digital #ad spending will overtake #TV this year:
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7 years
#Millennials were considerably more likely than older people to use #mobile financial services:
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8 years
Marketing spending is getting even more data-driven due to the rise of marketing tech
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9 years
We predict Instagram will soon be more popular for marketing than Twitter
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8 years
There are 2.34 billion social network users in the world today. #SocialMediaDay
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8 years
Customer engagement is becoming almost as important to marketers as brand awareness #eMwebinar
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8 years
Small and medium-sized businesses ( #SMB 's) with more employees more often use online marketing:
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8 years
B2B marketers' priorities for the year align well with marketing automation priorities #eMwebinar
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@eMarketer
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8 years
. @Snapchat reaches 70% of 18- to 24-year-olds, recent data finds:
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8 years
Just over half of small businesses use views as an important social media marketing metric
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8 years
Are brands spending too much money on the wrong #content ? There's not an easy answer:
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@eMarketer
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6 years
Mobile commerce sales in the US will account for 39.6% of total retail #ecommerce sales—reaching $208.1 billion:
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9 years
B2B marketers value content marketing technology above SEO, CRM http://t.co/WiVRamwkKW http://t.co/VLvikG0DBl
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@eMarketer
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8 years
Users worldwide think more personalized mobile experiences are on the horizon
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8 years
Spending on data-driven marketing is set to rise:
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@eMarketer
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6 years
. @Amazon now has nearly 50% of the US #eCommerce market:
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9 years
Marketers are interested in tech to help them buy programmatically
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7 years
Many people are frequently watching live streaming #video , data finds:
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8 years
(STAT) Mobile #internet users spend nearly three-quarters of their #app time on just five key activities:
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8 years
Worldwide retail #eCommerce sales will reach $1.915 trillion this year: #eMarketerPRO
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8 years
(STAT) 42% of all online #purchases happen within 60 minutes of a shopper's first visit to a website. #eMwebinar
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8 years
This year, @Instagram will earn $1.53 billion in worldwide #mobile ad #revenue , a jump of 144% over last year.
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7 years
Social media advertising and marketing are holding steady as #digital marketing tactics:
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8 years
ICYMI: (STAT) 42% of all online #purchases happen within 60 minutes of a shopper's first visit to a website.
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8 years
ICYMI: What are the top goals of #content #marketing professionals? See them here:
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7 years
Spoiler alert: #Millennials prefer digital for all communications:
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8 years
US adults are spending way more time with mobile. That's significant for their customer experience. #eMwebinar
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8 years
. @Snapchat to grow 27% this year, surpassing rivals:
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@eMarketer
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9 years
Digital will grab half of UK total ad spend this year--the first time ever worldwide http://t.co/4h3xmrhMJE http://t.co/lxotrkns1r
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8 years
Internet-of-Things ( #IoT ) is seen as "critical" emerging technology among marketers: #MARTECH
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8 years
Most digital time is mobile, and the vast majority of mobile time is spent with apps rather than the mobile web:
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8 years
(STAT) 34% of US marketers named "brand awareness" as a top strategic priority:
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7 years
Study: 1/3 of ad and marketing execs polled said #social messaging would have biggest effect on their strategy.
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8 years
ICYMI: Content marketing is gaining traction with #B2B companies:
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7 years
. @Instagram will account for one-third of all #socialmedia users by 2021, estimates @eMarketer :
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14 years
How iPad Usage is Shaping Up - http://bit.ly/ciJ8j0
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7 years
Spoiler alert: #Millennials prefer digital for all communications:
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9 years
What do social media users think are the most effective types of marketing messages?
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8 years
Research suggests internet users pay more attention to #interactive ads:
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@eMarketer
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4 years
Today, we are proudly introducing Insider Intelligence – the culmination of a tremendous effort to combine eMarketer and Business Insider Intelligence – to the world:
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9 years
Ad buyers are more likely to start advertising on Snapchat than any other social platform
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5 years
Amazon is eating into Google's search #advertising dollars:
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@eMarketer
EMARKETER
3 years
Retail by the Numbers brings insights, trends and forecasts straight to your inbox. Decision-makers at leading brands like Walmart, Hermès, Nike, Coca-Cola and Amazon all subscribe to this free, daily newsletter. Join them today!
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8 years
Mobile is increasingly bridging the divide between physical and digital #commerce , research finds:
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7 years
Investment in #content marketing has increased as more #B2B leadership teams buy in to the programs:
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6 years
By 2020, #mobile ad spending will surpass all traditional media combined:
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8 years
ICYMI: Digital #ad spending and #TV ad spending were neck-and-neck in 2016. Find out which will win in 2017:
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7 years
The vast majority of #social commerce buyers are making their purchases from @facebook , data finds:
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8 years
Only 24% of #mobile app users worldwide return to an app the day after they first use it:
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8 years
Content marketing on #socialmedia is key for differentiation in the #B2B marketplace, says @kimbabcock :
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6 years
How to transform into a modern #marketing department:
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8 years
Did your customers check their messages first thing this morning? Yes, yes they did
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7 years
Check out @eMarketer stats in @TwitterBusiness ' new blog post on #B2B social:
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8 years
ICYMI: 42.4% of executives use marketing analytics to make better decisions around customer acquisition. #martech #eMwebinar
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6 years
How to transform into a modern #marketing department:
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8 years
ICYMI: Small and medium-sized businesses ( #SMB 's) with more employees more often use online marketing:
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7 years
Marketers are continuing to spend big on #influencers :
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8 years
ICYMI: #Social advertising is the most important tactic for #digital marketing, say brands and agencies:
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8 years
Social advertising is the most important tactic for #digital marketing, say brands and agencies:
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7 years
Here's how #video is changing the way consumers shop:
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9 years
Nearly 1 in 5 internet users have wearables this year. Check out our first ever forecast
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7 years
Study: 71% of UK internet users 16-71 use Facebook. 52% use YouTube.
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7 years
More than ever, internet users are turning to social networks as part of their daily fill of #media content:
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7 years
(STAT) @Google and @Facebook , taken together, will account for about 63% of US digital ad revenues this year—and their share is growing:
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8 years
A5.2: You’ll notice the difference in percentages between the top three social channels is very small. It’s a competitive space. #TweetHour
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7 years
New data reveals that more consumers are turning to #videos to see products before they buy them:
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8 years
(STAT) Four in 10 #US internet users say receiving #marketing emails once a week is ideal:
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9 years
The US digital video advertising market is on pace to nearly double by 2019
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8 years
(STAT) 68% of #retail marketers are prioritizing #email marketing this year:
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8 years
ICYMI: Social #ads are more effective for promoting content than banner/print/offline ads. #eMwebinar
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7 years
Millennials say they are spending more time with #video and #social , data finds:
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8 years
Here are five ways for #B2B 's to tap into #socialmedia :
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7 years
Teens rank @YouTube and @Instagram as their top social sources of inspiration for holiday shopping, a survey finds:
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9 years
LinkedIn is No. 1 for B2B customer engagement throughout sales process http://t.co/4iA4e9dNsD http://t.co/Z37YDPKBko
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8 years
ICYMI: How quickly do people reach for their #smartphone after waking up? Find out here:
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8 years
More #SMBs plan to invest a bigger portion of their overall marketing budgets in #digital formats:
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5 years
Snapchat is now growing faster than Twitter and Facebook.
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8 years
The reality today: consumers are multichannel. Marketers must be too. #webinarEM
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7 years
. @Google and @Facebook combined will account for more than 65% of US digital #ad revenues in 2018, @eMarketer estimates:
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8 years
ICYMI: What do marketers get out of blending #marketing and #adtech ? Click the link to see:
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8 years
How mobile is affecting the traditional path to purchase
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(STAT) Four in 10 #US internet users say receiving #marketing emails once a week is ideal:
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8 years
Email marketing is a double win for customer #acquisition and #retention :
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8 years
Here are six things that weren't true about #millennials in 2016...:
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9 years
The smartphone is the new retail hub #eMwebinar http://t.co/oguYvxbebq
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8 years
A1: (STAT) 48% of marketers expect to increase their budgets for #influencer marketing this year. #TweetHour
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5 years
Consumers read lots of reviews before making a purchase:
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6 years
Brands and consumers differ on what makes a poor brand experience:
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8 years
Two-thirds of US digital display ad spending will be programmatic this year
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7 years
Influencers are driving brand engagement on Instagram at levels well beyond those seen by companies’ own posts:
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8 years
#B2B firms turn to marketing technology to court buyers:
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8 years
ICYMI: Young #internet users say they are addicted to their #digital devices:
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8 years
What are the top goals of #content #marketing professionals? See them here:
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8 years
92.8% of US #retails sales occur in-store, which means brick-and-mortar stores still matter. #eMwebinar
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7 years
(STAT) 41% of #shoppers said they would not like interacting with robots because they’re too cold and impersonal:
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